Experiences of Justin Bieber and the Man Who Ushered Him into Fame - Essay Example

Justin possessed innate superman powers. This is because he could sing, dance, and play instruments flawlessly. (Widdicombe 1). As Beibers’ manager, he was able to re-live his childhood dream of becoming a different kind of superhero   (Widdicombe 1). It is imperative to note that he took his time to study the careers of influential people such as David Geffen who at one point worked in William Morris mailrooms but become a co-founder of the Dream Works.

Marketing in this context is the strategy to gain and maintain publicity, fame, and success as realized by Beiber and his manager. Their success shows how good marketing can turn over the outcomes of a project. Anything that Justin touches receives a ‘Midas’ touch because it is received positively by the public. In essence, there is nothing negative about Beiber in the context of this industry. Braun has received widespread recognition since he discovered Justin Beiber on YouTube (Widdicombe 1) through his efforts; he made the first successful YouTube superstar (Widdicombe 1). His online influence and offline marketability are flawlessly entangled. His YouTube channel has close to three billion views, while on Twitter, he acquires a new follower each second. One tweet from Justin can drive his supporters into performing stunning feats (Widdicombe 1).

This shows how strong marketing skills can influence the celebrity status of an artist. Beiber's position has realized a remarkable following that is capable of influencing the market trends of products such as perfumes or the awareness creation of major world issues. Today, his influence as a global brand eclipses his status as an artist. Nonetheless, he still was new songs that his fans are waiting for anxiously. Beibers' unprecedented growth has also propelled Braun’s career as he has secured successful endorsements since Beiber's success. The pace and scale of Beiber's growth have made Braun appear like a lottery winner (Widdicombe 1).

Three of his acts involving Justin Beiber, Carly Rae Jepsen, and the Wanted were in the top three posts on the Billboard Hot 100.  Braun has been working on his SB projects, a twelve-person Company, and converting them into multi-faceted organizations. He has a film, publishing division, technology-investment unit, label, and management firm, and a reality show under development. Moreover, the Universal Music Group, which is a recognized record company, has signed a deal with Braun’s label. The Universal Music Group recognized Braun as their first in-residence technology entrepreneur. According to UMG CEO, Braun comprehends the entertainment business, rights, intellectual property, social networking, product marketing, and technology. Read More