Building a BMX Track in the Village of Ingatestone in Essex by the Parish Council - Case Study Example

It is a formal, written document that describes the context and scope of an organization’s marketing effort to achieve defined goals or objectives within a specific future time period. Before making a marketing plan, Parish Council will have to make a market plan questionnaire by which they will be able to know about their own position or capability to do the project. While Parish Council searching for information on a topic, it is important to understand the value of both primary and secondary sources to do the work accordingly.

The PEST analysis has proven to be flexible and easy to understand tool in the context of strategic planning or marketing planning as well. PEST Analysis can be used here which stands for political, economic, socio-cultural, and technological factors. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieve the objective of an organization. It implies an organization’s strengths, weaknesses, opportunities, and threats. The mix of five ‘P’ implies Price, Product, Place, Promotion and People in our marketing recipe.

Marketing plan implementation is the "how?" component of marketing strategy. It is also known as an operations plan. Components that are important in implementation include Marketing structure, Marketing Strategy, Leadership, Human resources, Organizational resources, and Organizational systems. Parish Council may have to face some challenges to implement the plan. After evaluating their business planning, it can be said that the business plan was good enough to build up a BMX Track. In spite of having few inconsistencies or problems, this plan may bring success for Parish Council if it would be implemented accordingly.

During 1980 in Chile the pioneer of BMX development was Mr VINCENZO CASCINO. He started getting organized in 1980 and founded the C.B.X. - Comision Nacional de Bicicross. The centre of development was Las Condes, inside Santiago de Chile. 1980 there were about 350-license.