Bookabee Tours as an Indigenous Tourism Product – Case Study Example

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The paper "Bookabee Tours as an Indigenous Tourism Product" is a good example of a case study on tourism. Tourism has grown to be one of the most expanding sectors of every economy around the world and thus the global economy. In the global tourism industry, indigenous tourism has grown to be the most demanded commodity (Stonehouse and Snyder, 2010). Most societies around the world have peculiar and strongly spottable indigenous groups that have since been seen as local and international brands of different countries (Ryan & Aicken, 2005).

Most governments have also come up with ways of ensuring the development of the indigenous communities through welfare programs as well as other support mechanisms (Newsome, Dowling & Moore, 2005). Most importantly, indigenous tourism has been seen as an avenue for the development of the economic, social, cultural, and environmental benefits of such communities (Ryan & Aicken, 2005). This report focuses on Bookabee Tours as an indigenous tourism product. The report demystifies the product (Bookabee Tours) by looking at the definition as well as the matrix that comes along with the definition by Butler and Hinch.

This report also assesses the ways in which Bookabee Tours meets the criteria of Indigenous Tourism and the significance each has. There are four categories of indigenous tourism. These include culture controlled, culture dispossessed, non-indigenous, and diversified tourism. This report further bases its analysis of the chosen tour product (Bookabee Tours) on the four aforementioned categories. Overview of Bookabee Tours as an Indigenous Tourism Product Bookabee Tours Australia is an indigenous tourism product that is totally owned by Aboriginals (Bookabee Tours, 2015). Bookabee is a multiple award-winning tourism enterprise that has a range of services and products as well.

Bookabee has a range of stockists for its outback Pride that comprises of native Australian food products. The stockists ate widespread in the Northern Territory and South Australia (Bookabee Tours, 2015). The Australian native foods include dried herbs and spices that are very pure, Australian bush food and a combination of mixes. The enterprise also offers specialized training and development for both governmental and non-governmental organizations (Bookabee Tours, 2015). This has been the order of business for the last 20 years with the training being tailor-made to fit various organizations.

Bookabee tours also have cross-cultural awareness sessions where tourists are taught about different topics (Bookabee Tours, 2015). These topics include the social history of the Aboriginal, pre and post-European contact, the impacts of the European influence on the culture and society of the Aboriginals, education, housing and employment, stolen wages, the styles used by Aboriginals in learning, Reconciliation and the modern view or perspectives that are borne by the aboriginal. Bookabee tours also offer camel rides, canoeing sessions, bush food tasting sessions, interpretive sessions, tour guided bushwalking, and basket weaving sessions.

The stewardship of the company is under Haydyn Bromley and Lele Sanderson (Bookabee Tours, 2015). The former also serves as a local tour guide and is the mastermind behind the luxury 4WD journey that takes four days that visit most areas. The areas include the natural amphitheater of Wilpena pound, George Petroglyphs, Bunyeroo Gorge, Ochre Pits, and Italowie Gap among other areas that are inhabited by the aboriginals (Wranik, 2011). In 2010, the company scoped the best indigenous tourism company award by the ECO Tourism Australia reflecting three consecutive wins of the same position from 2008-2010.

Additional awards include, the Corroboree North Americas’ Opal award and the best Australian traveler in the top 20 Australian Tours in the year 2009.


Bookabee Tours, (2015). Media | Aboriginal Cultural Awareness & Consultancy Services | Bookabee Australia. [online] Available at: [Accessed 6 Sep. 2015]., (2015). Adelaide Full day Aboriginal Cultural Experience Tour | Aboriginal Cultural Awareness & Consultancy Services | Bookabee Australia. [online] Available at: experience-full-day/ [Accessed 6 Sep. 2015].

Butler, R., and Hinch, T. (2007). Tourism and indigenous peoples. Amsterdam: Elsevier /Butterworth-Heinemann.

Johnston, A. (2006). Is the sacred for sale? London: Earthscan.

Newsome, D., Dowling, R., and Moore, S. (2005). Wildlife tourism. Clevedon: Channel View Publications.

Ryan, C., and Aicken, M. (2005). Indigenous tourism. Amsterdam: Elsevier.

Stonehouse, B., and Snyder, J. (2010). Polar tourism. Bristol, England: Channel View Publications.

Wranik, M. (2011). Indigenous tourism in Australia. [online] CNN Travel. Available at: 906531?page=0,0#ixzz1ZmhrFwrC [Accessed 6 Sep. 2015].

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