Comparison of Two News Sites – Case Study Example

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The paper "Comparison of Two News Sites" is a delightful example of a case study on media. Different news sites write different stories that make up the news. The news may either be soft or hard. In most cases the hard news dwells on the issues of politics, the economy as well as the crime (Banks & Sal, 2008). The soft news centers on the issues of sports, advertisements, and entertainment. News sites usually produce news that is relevant to the audience. Most of the media houses are usually interested in publishing the news that is required by the audience.

Pictures as well as videos are usually used in the sites for the purposes of enabling the audience to understand the different issues (Everett & Caldwell, 2015). Different sites may report the same issues but using different terms depending on the audience that they are targeting. The paper thus compares news in the Australian and The Guardian Australia sites. Table of comparison Items that are Newsworthy In the guardian, the items that are newsworthy have been allocated a high percentage of space.

The newsworthy items occupy about 80% and are mainly comprised of hard news. This includes the political aspects like the row facing the cabinet in Australia. Such news is of national importance as most of the citizens are usually interested in the performance of the government. The issues of crime have also been provided accorded a lot of importance in the article (The Guardian, 2015). Crime is a national issue that affects citizens on a daily basis. Crime is a vice in the society that causes huge concern. This is considering that the crimes have negative impacts on the lives of the victims with some losing their lives.

Any citizen is usually concerned about their security and hence the relevance of crime in the media. The economic issues are also of focus in the article and it involves the trade unions. The rights of the employees as well as their working conditions are highly regarded in Australia and hence the attention that such news can receive in the media. The issue of human rights as well as the rights of the employees are also considered hard news (Everett & Caldwell, 2015).

This makes it newsworthy and most of the audience would like to know about it as they are workers. In this article, the national news is more newsworthy as compared to international news. The soft news is about 20% and this includes Online TV and radio issues. In the Australian, the hard news mainly forms the issues that are newsworthy and this is about 90% in the first five pages. A high percentage of the hard news is on the issues of a militant trade union.

The militant trade union is on the attack against the political class and the government. The trade Union Issues in Australia is quite sensitive as it is known for grounding different services as a result of widespread industrial action (Boukes & Boomgaarden, 2014). This article is likely to attract a high number of people in Australia as most of the people are members of the trade unions. Images have been used in almost all the stories for the purposes of attracting the attention of the readers.

The issue of justice which matters to most people is also part of the hard news. Terrorism problem has also been featured in one of the stories and it is thus important to the Australians as some of the youths have joined terrorism organizations like ISIS IN Syria and Iraq. Crime, as well as the economic issues, have also been addressed in the paper as part of the hard news. The only soft news is about the death of Gordon who is considered as a friend of arts.

This is set to attract the attention of a high number of people since he was a popular figure.

References

Boukes, M, & Boomgaarden, H, G, 2014, Soft News With Hard Consequences? Introducing a Nuanced Measure of Soft Versus Hard News Exposure and Its Relationship With Political Cynicism, Communication Research.

Aalberg, T, & Curran, J, 2012, How media inform democracy: A comparative approach (Vol. 1). Routledge.

Sal H. et al., 2013, "Understanding the role of the medium in the control and flows of information in health communication." Asia Pacific Media Educator 23(2): 295-311.

Hodkinson, P., 2011, ‘Chapter 6. Media as manipulation? Marxism and Ideology’ in Media Culture and Society. An Introduction to Sage, LA, London. pp. 105-126

The Guardian, 2015, News. Retrieved on 3rd September 2015 from, .

The Australian, 2015, News. Retrieved on 3rd September 2015 from, .

Meyrowitz, J. et al. 1994, 'Medium theory' in Crowley, D., Mitchell, D. (Eds.) Communication Theory Today. Oxford, Polity Press, pp.50-77.

Terranova, T., 2000, "Free labor: producing culture for the digital economy." Social Text 18(2): 33-57.

Banks, J. & Sal, H., 2008, “The Labour of User Co-Creation: Emerging Social Network Markets?" Convergence 14(4): 401-418.

Everett, A, & Caldwell, J, 2015, New media: theories and practices of digitextuality, Routledge.

Reinemann, C, et al, 2011, Hard and soft news: A review of concepts, operationalizations and key findings, Journalism.

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