News Poll: Methodology Analysis – Case Study Example

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The paper "News Poll: Methodology Analysis" is a great example of a case study on sociology. In carrying out research in various fields, a variety of research methods are usually used. The question however over the years has been, “ how effective, accurate and reliable are some of these sources? ” Some of the research methods used in the world today for polling include but are not limited to one-on-one interviews, landline interviews, use of questionnaires as well as mobile phone interviewing (which is the very latest). In this regard, therefore, this paper seeks to make an analysis of the research methodologies adopted in a case study that involves a news poll about the Australian campaign candidature i. e.

Mr. Kevin Rudd and Mr. Tony Abott. It is poll research conducted by The Australian entitled Newspoll for the election campaigns of 2013 in Australia. A Brief Overview of the Research The research herein discussed involves two neck-to-neck prime ministerial candidates-Mr. Tony Abott and Mr. Kevin Rudd in Australia. The research was carried out in the very last week of the election campaign of the year 2013.

From the poll results, it comes out that Rudd has already clearly out-trailed his cut-throat competitor, Mr. Tony by a considerable margin in a variety of parameters that were used for the polling. On a similar comparison, Tony’ s Coalition seems to have equally performed better based on the same parameters that were used for the research. Compared to the 2010 election campaigns, Coalition now seems to have outrightly shown possibilities of outdoing Labor by a not-assumable margin of just about 10%. It may not be the final election results but it ultimately has a say in the very final election outcomes. Looking at the very latest pre-poll results carried out over the weekend, it can be seen that for the prime ministerial position, Mr.

Tony now remains the man to beat after the results show that he is leading by a whopping 43 percent against Mr. Rudd’ s 41 percent. This is undeniably a very small margin, but it is also agreeable that it can bring about a whole lot of difference in the final outcome. In December 2009 however, things were absolutely different from Mr.

Rudd leading by 53 percent against Mr. Abott’ s 31 percent. Enough for the report overview; let me now embark on the discussion of the day. Parameters for the Polling In the process of carrying out the research about the forthcoming House of Representatives elections results, five main parameters were applied to gauge the probable outcome of the election results if they were indeed carried out at the time the survey. It is important to note that in order to come up with comprehensive and reliable survey results, it is critically necessary that we compare a variety of parameters with regard to that particular research.

In this case, therefore, the two top candidates were gauged based on The Primary Vote, The Two Preferred Political Parties, Rudd’ s Performance, Abbott's Performance and The Preferred Candidate for the position of prime minister. For each of the parameters, those participants who seemed uncommitted or unwilling to cooperate were also classified in order to give a clear view of the outcomes. This would aid in improving the reliability of the research results.

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