Publics and Publishing in Transition – Case Study Example

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The paper "Publics and Publishing in Transition"  is a worthy example of a case study on social science. When publishing changes, so does society. Investigate and compare the impact of two publication technologies   When publishing changes, so does society. In regard to this, the research is going to compare two publication technologies which in this case are cave paintings and the internet. In addition, the research is also going to delve into their effects on the creative industry which is a very critical part of society. The creative industry generally refers to a variety of activities that mostly deal with production or use of certain knowledge or information. ” (Venturelli 2008). Cave Paintings Cave paintings are dated back to 40,000 years ago.

They were used during the pre-historic times as a way of communication, for religious purposes and even as a mark of some events. Most of the cave paintings were found on cave walls and on top of the caves. Initially, there were problems encountered by those who were trying to find the age of those cave paintings. The first cave painting discovered was about 40,000 years ago in Spain.

Another discovery for the second cave painting was done around 35,000 years ago in France. Other discoveries have been made in Australia that date back to around 30,000 years ago. The cave paintings discovered in Spain come at the same time as the discoveries of Homo sapiens. The cave paintings found in Australia mostly contained charcoal drawings” (Venturelli 2008). Most cave paintings were those of wild animals like antelopes, auroch and horses which were used as a reference point for the animals that were hunted during those times.

There were also other cave paintings that contained animals such as bulls, an indication that these paintings were used as some sort of reminder of the animals that used to be hunted then. Figure 1: A cave painting of bulls Without a doubt, it is very logical to presume that this cave painting among others has been distributed worldwide. This has made them be of great importance to the general development of various countries. They are without a doubt at the heart of the creative industry. This cave painting of a bull has now acquired a new level in as far as the creative industry is concerned as opposed to the past where art was not of much value.

In fact, sometime back such kind of cave paintings was regarded as mere entertainment. According to Venturelli, these pieces of art were “ … mere entertainment, or candy floss: most certainly not something of real value. ” (Venturelli 2008) However, carvings, cave paintings, and arts, in general, have gained so much attention and is of much higher priority to people currently than before. They have become part of the day to day life.

This has, in turn, affected the creative industry and helped a lot in the development of this industry. Most have argued that these pieces of art and art, in general, has transformed too much that it has set up a structure that has assimilated the entireness of day to day life experiences hence having so much effect on the establishment of “ values, on the selection of priority public issues, on the characteristics of public and nongovernmental spaces, and on the legitimacy of rules and of the players involved. ” (Moneta 2000)


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