IT Strategy Planning for Perisher Blue Business - Case Study Example

IT Strategy Planning Name Date Table of Contents Introduction New technology always inspires people and businesses. Additionally, the emergence of the information technology and systems also heavily influenced the businesses and common life since its start. Now in this Information technology era most of businesses have realized that progress without information technology support is not possible. In case of business technology implementation to business, we have seen a rapid growth in the overall business arrangements. The traditional business practice has completely transformed. Now we are having decision support system, automatic customer management and huge database system for managing and controlling business data and information. The web based business and transaction is also an innovative type of business trend that is presently applied (Grimshaw, 2000). Through seeing this extensive developed in technology and business progress through the IT and IS the management of the Perisher Blue business has decided to implement new technology based infrastructure that can effectively support business and its operational procedures. However there is always need for the better policy/strategy for the effective business implementation. The main need of this policy/strategy is to implement and apply the new change in a more controlled and planned way. For this same reason; this research and analysis based report is aimed to present a deep and detailed analysis of the new IT Strategic Plan for Perisher Blue. The fundamental intention behind this strategy development is offer a long term framework or architecture for the introduction of systems and technology resources that will support greater access to a large range of entertainment and active and passive activities. Here I will outline a literature review and SWAT analysis of the new IT Strategic Plan for Perisher Blue business. Business Overview The business of the Perisher Blue Pty. Limited (’Perisher Blue’) is about the Skiing and mountain resorts in Australia. This structure of business is growing day-by-day and requiring more enhanced business handling and management. The company is having multiple Skiing and mountain resorts in Australia that are operational through autonomous working system and having no centralized management control. Here the traditional business management is becoming much harder as the business grows. With the management established vision for the business enchantment to predictions of 2.0%, 3.0% and 4.6% growth over the next 25years till 2024, there is higher need for customer and resource management. In such scenario the information technology based structure is the real answer to all problems of the business operational handling, resource management and projects management. Literature Review According to Wigand, Mertens, Bodendorf, König, Picot, & Schumann (2003) in any corpoarte or organization, business information and data are the most significant resources. Different kinds of data and information are developed by mean of different business processes. When the quantity of the business data is huge, it turns out to be much harder to manage this business data manually and take some significant information out of that business data. So as to obtain rapid outcomes as well as well-timed information, IT and IS based electronic data processing is employed in majority of the businesses. As company emerges, the quality of the business data also augments. As an effect it becomes much harder to manage such a huge data resources. In electronic supported systems data processing, the data is able to be managed and processed by means of fast speed plus information is produced rapidly. To have a better business working and make overall business successful, enhanced plus well-timed decision-making is extremely significant. This business/corporate decision-making is foundational upon the on the information we obtain as of the stored data. Through the new technology based electronic data processing systems that offer necessary business support information in a computer in an inclusive as well as comprehensive way. It facilitates in taking efficient decisions concerning the corporate matters. In IT and IS systems supported data processing system, the business information is able to be transmitted to a lot of people is very small time. Unusual software packages are obtainable for IT and IS based business data processing. These technology based software packages provide the capability to represent the business and organizational data and information in different elastic modes (Wigand et al., 2003). Strong (2005) stated that strategic planning is employed as a systematic, step by step regular technique to decide who we are (corporate task), where we are moving (corporate vision), what we are not desiring (values) as well as how we are move to obtain (business planning). Every cautious step is foundational upon the previous step as well as constructs toward a methodical understanding of our organization’s or its feasibility, unit’s trade plus its future. Here through the strategic planning we establish the business objectives, quantifiable goals, plus assigned action steps to facilitate make sure that our strategic plan has a starting and having a successful end (Strong, 2005). Pant & Hsu (1995) outlined that information systems planning, like any other project or system, starts by means of identification of fundamental requirements. In order to be efficiently, develop and implement of some kind of computer-based system, require to have some responsiveness to the requirements and need of the business dealing and processing level or at the further complex information as well as support systems levels. Similar planning for information systems or strategy building is much similar to strategic planning in corporate management. Here priorities, objectives as well as authorization intended for information systems projects to require to be formalized. In case of the business information system development we need to have some effective development plan that should recognize precise projects slated intended for the future corporate priorities intended for every project plus for resources, constraints, general procedures and for every application area. The new IT and IS strategy or plan have to be specific enough to facilitate recognition of every application plus to recognize where it stands in the order of corporate development process. As well the intended business technology implementation strategy need to have some flexibility so that priorities are able to adjusted if essential for business support and effective corporate handling (Pant & Hsu, 1995) & (Konigsberg, 2007). Here I will present some of main Information Technology Guiding Principles regarding the development of some IT strategy for the business or corporate. Here we need to fundamental observe the main intentions of the customer. For example in case of our project for the Perisher Blue business we need to be focused on the customer service above the entire other priorities. In this scenario for the Perisher Blue business we can employ customer response and feedback to develop strategic direction foundational upon the desired novel business handling and customer support services. Another main strategy factor that we need to incorporate in IT and IS strategy development is the Accessible/Reliable feature of the new technology system. For example in case of our Perisher Blue business planned new IT system we need to have more reliability as well as accessibility system for the information resources systems as well as customer services. The main and much significant factor that we need to have in our Perisher Blue business information technology strategy in the facility of the continuous improvement. Here we need to have some technology facility that with increase in business working and technology inn vocation our business system can adopt and support new changes (Angelo, 2010): SWOT Analysis SWOT analysis is a method intended for auditing a corporate as well as its environment. It is the initial step of planning as well as facilitates marketers to spotlight on fundamental issues. SWOT stands for strengths, weaknesses, opportunities, plus threats. Strengths plus weaknesses are inner factors. Opportunities plus threats are outside factors (Marketingteacher, 2010) & (Mind-Tools, 2010). Strengths In case of the Perisher Blue business the implementation of the new technology is having a much broader scope. In case of business IT technology implementation the management will have a centralized business information system that can be used for the effective business decision making and issues assessment. In case of new technology structure implementation there is also a huge extension in business customer circle. The web based business arrangement will facilities the new customer all through world to have a better access and reservation for the Skiing and mountain resorts in Australia. This will also enhance business data functionality, security and manageability. Weaknesses There is also some of weakness of the new technology structure for the Perisher Blue business. The fundamental issues are the management support to this project. This project requires huge investment and development time. In this scenario there is constant need of the management attention. In case of less management response the whole project can fail. Here we also another technology based weakness. That is content change in the technology structures. Here implementation of such structure that is available and functional in coming years is really harder task. Opportunities In case more effective technology implementation at the Perisher Blue business we will have a new way of business support. The customer relation management system will automatically able to support customer’s complaint and demands. The new decision support system will offer the better support for the management for making effective business decisions. On the other business web based structure will offer online transaction and booking facilities those will effectively lead to much better business operational framework that can have the facility to control and manage the rising extensive customer demands. This technology also enhances business market share and ROI (return on investment). Threats In case this technology structure the biggest and main threat we are having is about the security of information. This threat is rising day by day. In case of a network and web based arrangement there is constant threat to the business technology arrangement from outer and inner hacking attacks. Conclusion In this report I have presented a deep and detailed analysis of the new technology specification analysis for the Perisher Blue business. In this report I have outlined the main technology needs and opportunities those can brought to the Perisher Blue business for its effective business working and operational performance. References Angelo, 2010. Information Technology Strategic Planning. [Online] Available at: http://www.angelo.edu/services/technology/strategic.html [Accessed 25 Augustus 2010]. Grimshaw, D.J., 2000. Bringing geographical information systems into business. John Wiley and Sons. Konigsberg, Z.R., 2007. Information Technology Strategic Planning: Modeling, Analysis and Verification of Business Processes. [Online] Available at: http://www.mssanz.org.au/MODSIM07/papers/29_s1/InformationTechnology_s1_Konigsber_.pdf [Accessed 26 Augustus 2010]. Marketingteacher, 2010. Strengths, Weaknesses, Opportunities and Threats (SWOT). [Online] Available at: http://marketingteacher.com/lesson-store/lesson-swot.html [Accessed 27 Augustus 2010]. Mind-Tools, 2010. SWOT Analysis. [Online] Available at: http://www.mindtools.com/pages/article/newTMC_05.htm [Accessed 26 Augustus 2010]. Pant, S. & Hsu, C., 1995. Strategic Information Systems Planning: A Review. [Online] Available at: http://viu.eng.rpi.edu/publications/strpaper.pdf [Accessed 26 Augustus 2010]. Strong, B., 2005. Strategic Planning What’s So Strategic About It? [Online] Available at: http://net.educause.edu/ir/library/pdf/eqm0510.pdf [Accessed 26 Augustus 2010]. Wigand, R.T. et al., 2003. Introduction to business information systems. Springer.Publisher. Appendix Process Flow Diagram Read More