Analyze the Power of Facebook as a Social Platform – Case Study Example

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The paper "Analyze the Power of Facebook as a Social Platform " is a good example of a case study on media. Since the introduction of the internet to the world of technology, there has been a transformation in communication such that social media is the leading platform for communication. Social media is a place where people can interact, view photos, criticize, debate, and give opinions on things that concerns day to day life. On the other hand, social media is an important aspect of a company or an entrepreneur.

It is obvious that a platform that connects people globally has the most influential power. Social media has connected people globally, and it continues o influence more people (Olivas-Lujan and Bondarouk, 2013). Companies use social media to advertise their products and services, therefore, good photographs and testimonials from clients have been used as a content strategy to influence customers. The act of using social media as a strategy to target more customers globally requires a combination of information that will be published in social media for viewing. Therefore, a content strategy has to be developed and provided to potential customers through social media.

In this case, we are going to analyze the power of Facebook as a social platform that has been used by Jester Company to target its customers and to provide customer services. A content strategy is a tool used by organizations and entrepreneurs in developing strategies that will enable the success of their goals and mission. Content strategy has always been used to identify steps to be involved in the goal-oriented journey. The company should be able to plan, organize, and implement their decisions.

They, therefore, need to evaluate and analyze their goals so as to arrive at a specific strategy that will make their performance outstanding. According to Halvorson (2010), the Content strategy should be useful, and it should be in the form of publication whereby one can be able to get information about the company. With the interest in learning more about Jester Airways, their content strategy is well presented with information on how the company was formed and its growth. Being an evolving air transport in Melbourne, it is obvious that everyone would want to go through its profile.

The company appreciates technological advancement in the sense that it deals with a very sensitive aspect when it comes to customer service. The company, therefore, has embraced the use of technology to diversify its reach and to win more customers. Social media being one of the strong platforms for influence, the air travel industry would opt to enlarge its market through social media. One of the most used aspects of influence customers is the use of photographs of the company products and services.

Jester Airways has employed skilled and competent graphic designers who can provide the best when it comes to photography. The company can present their products in the form of photographs of various destinations they reach serve; these photos are taken while concentrating on the services presented in Jester Airways. Also, the fact that there is a competent group of sales and marketing, the company uses testimonials from clients to influence people on social media. The company has detailed its services on its website such that a client or customer can log in and get to view all the services offered before making a decision to travel with Jester Airways (Frick, 2010).


Frick, T. (2010). Return on engagement: content, strategy, and design techniques for digital marketing. Boston, MA: Focal Press

Garner, R. (2013). Search and social: the definitive guide to real-time content marketing. Hoboken, NJ: John Wiley & Sons.

Halvorson, K. (2010). Content strategy for the web. Berkeley, CA: New Riders.

Olivas-Lujan, M., and Bondarouk, T. (2013). Social media in strategic management. Bingley, UK: Emerald.

Ray, R. (2013). The Facebook guide to small business marketing. Hoboken, N.J.: John Wiley & Sons, Inc.

Riff, D., Lacy, S., and Fico, F., 2014. Analyzing media messages: Using quantitative content analysis in research. Routledge.

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