Enterprise Information Systems: Three Australian Medical Health Websites – Case Study Example

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The paper "Enterprise Information Systems: Three Australian Medical Health Websites " is a wonderful example of a case study n information technology. Web accessibility means in simple terms means that people with various forms of disabilities can effectively use the Web. More importantly, it signifies that people with disabilities can navigate, understand, perceive, contribute, and interact with the web (W3C). It covers all forms of disabilities that can affect access to and Web experience including, visual, neurological, physical, cognitive, and auditory disabilities. Web accessibility not only looks out for those people with disabilities but also the slightly older generation with changing abilities due to aging.

According to a study conducted by the World Health Organization in 2011, approximately 17% of the world’ s population has a form of disability that could affect their web experience (WHO, 2011). Additionally, the prevalence of disabilities is bound to grow even further due to a combination of increasing global chronic diseases and an aging population. The Web is increasingly becoming an integral part of our daily lives: employment, health care, education, government, recreation, commerce, and so on.

It is imperative that the Web gives equal opportunity and equal access to people with disabilities, this way it will give them unparalleled access to interaction and information to accord them the chance to actively participate in the society. Web accessibility is also beneficial to people without disabilities. For instance, a basic principle of Web accessibility is coming up with websites and software that capabilities to meet diverse user needs, situations, and preferences. This flexibility not only benefits those people with disabilities but also those people who have temporary disabilities such as broken limbs or changes brought about due to aging.

Accessibility barriers to visual, audio, print media can be overcome much more easily through Web technologies. The purpose of this report was to conduct a preliminary study, reviewing and comparing three Australian medical health websites namely BUPA, Medibank, and NIB, excluding the login page with the purpose of finding out their functionality and usability. Similarly, the report looks at two user groups and their specific needs on choosing a health fund website based on health fund products from BUPA. Likewise, the report looks at the process of doing a search on Medibank, NIB member’ s joining process and BUPA searching process form the systems perspective.

The report also evaluates the websites pointing out one strength and weakness for each site and it proposes 9 specific suggestions for improving the websites, 3 for each website. Additionally, the report synthesizes findings from 5 sources of materials that discuss the social benefits of mobile applications and why they are recommended. Web Users There are different types of web users on the internet out there at this very moment browsing for anything and everything on this earth.

Not everyone who will visit a website will be interested in the products that are offered. The best way is to know the different types of websites and what will likely captivate their attention so as to increase the chances of making a sale to them. Product-Focused Product focused is the type of web users who know exactly what it is they want when they go online to shop for it. Most likely, they have already done prior research both online and offline and they have already made their choice but they prefer to make purchases online.

These types of shoppers are goal-oriented. They know exactly what it is they need and they want the site to direct it to them as quickly as possible without having a browse through lots of pages or to perform complex searches. These types of shoppers' main aim are to identify their product, confirm, and make the purchase. Some may not even look at the product description in details, a quick glance at the brand name and the picture will likely confirm to such shoppers that it is the product they are looking for and they will purchase it.


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