IKEA Way - a Program of Corporate Social Responsibility Implemented by a Global Corporation - Case Study Example

To effectively pursue its corporate responsibility, IKEA ensures that its products are manufactured in a conducive environment by manufacturers who are responsible for the environment. IKEA strives to minimize the impact of climate change by supporting sustainable forestry while its long-term goal is to procure wood from forests that are certified as responsibly managed. To uphold ethics in its employment procedure, the company does not accept child labor as a means of safeguarding the right of children (IKEA, 2019).

To effectively pursue its corporate social responsibility, IKEA has adopted “I WAY” which is also referred to as The IKEA Way, as a mean of purchasing products for home furnishing.” I WAY” entails a code of conduct that stipulates the minimum requirements regarding the conditions of the workplace, environmental protection, and Child labor that IKEA imposes on its suppliers while highlighting what they are bound to gain when pursuing them. Other codes of conduct that IKEA adopts include the IKEA WAY on food purchases and the IKEA way of the distribution of the products used in home furnishing.

This section enables the reader to understand the codes of conduct that IKEA applies to make it a corporate socially responsible company while enhancing social and global sustainability (IKEA, 2019). Basing on the case, IKEA contributes positively to supporting communities and general society through charity and sponsorship. The IKEA Group focuses its philanthropic action on active partnership rather than undertaking sponsorship and making charitable donations. From the analysis of the corporate social responsibility of the company, the social projects that it initiates target children, for which it partners with organizations that support the interest of children such as Save the Children and UNICEF.

IKEA’s sponsorship for events, education needs, and local projects are usually done by its individual stores (IKEA, 2019). According to the company, IKEA is a living brand that facilitates how the store innovates and operates by focusing on the needs of the customers.