DVD Players Distribution Plan - The Adorable Electronic Suppliers Ltd - Case Study Example

DVD Players Distribution Plan Name Institution Course Due date DVD Players Distribution Plan The Adorable Electronic Suppliers Ltd Executive Summary The main focus of this report is to develop a distribution plan .The Adorable Electronic Suppliers Ltd is a wholesale business which supplies high quality modern DVD players to Target Stores in Australia. The business is a partnership and the combined knowledge brings good management of resources, sales and distribution, excellent levels of customer care so as to retain customers’ thus high profitability. We have a competent team of professionals who have wealthy educational backgrounds in sales and distribution management, customer service and finance and accounting. To get well versed with the dynamic business environment, our business is well equipped with modern technology so as to meet the needs of our customers. Additionally, The Adorable Electronic Suppliers has a good equity capital which complements our investment and we are fully committed to protect our brand so as to achieve our targeted goals (McKinnon, 2004). Currently we are working hard to meet the Target Stores order which will cover a market demand for the period May 2012-April 2013. We are renowned suppliers of original and superior DVDs in Australia and our products are manufactured in Indonesia. The following are the features of our product: DivX, progressive scan, playback, multiple playbacks, DVD video, CD audio, JPEG mp3 and JPEG viewer. The prices range from $69. Target Australia is an average market department store famous for delivering to its customers products of superior quality and value which includes clothing, home stuff, clothing, makeup’s, toys, electrical and consumer electronics. It target market is based on the home or domestic affairs. It deals with all products for men, women and children. It’s among the most triumphant retailers in Australia and their core aim is to improve the classy livelihood making it reasonably priced and accessible to all the populace of Australia. Currently there are over two hundred and ninety stores which are expediently situated all over the metropolitan and regional Australia. The stores are situated in the following states: Australian Capital Territory, New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria and Western Australia. The relationship between our company and Target Stores is that of buyer-supplier relationship. We have maintained good long lasting relations due to our first-class reputation in supply of quality electronics and for this case DVD Players. Moreover, Target stores are renowned for their prompt payments and fine customer service to all its suppliers. The connection is enhanced more by the experienced staff of both organizations that are willing and dedicated to raising the standards of their respective firms. Within the Target range our product; DVDs fits in the electronic range under TVs and video. Introduction One of the greatest routes to success in any marketing, advertising and promotion campaign is having a quality distribution plan. The best distribution channel for your business will depend on the product you are selling and the result you are looking to accomplish. An effective distribution plan should be well organized giving clearly the expectations at hand (McKinnon, Cullinane and Browne, 2010). A distribution plan is a vital aspect in your full marketing strategy as it aids in expanding your reach and growth revenue. Objectives 1. To operate a successful distributorship to our clients-Target Stores and the entire chains in and at the same time create employment opportunities to Australians. 2. To have more increased sales and obtain a higher profit margin so as to defend our market share. Mission To supply high quality DVD Players to Target Stores and all other retail chains in Australia. Adorable Electronic Suppliers plans to build a strong relationship with key clients such that we will be viewed as requisite partners. We will always provide advice to our clients on stocking, pricing and promotion ideas to boost their sales. We acknowledge that customer is the king therefore; we will work with the manufacturers we represent to ensure they produce the most quality and exciting products to meet the needs of our customers thus satisfaction (Armstrong and Green, 2005). Vision To be the most preferred supplier of electronics, especially DVDs to our clients in Australia. Our Keys to Success 1. Supply of pioneering quality products. 2. A reliable distribution channel and exclusive distribution rights to all our clients. 3. High customer service, organized management plans. 4. Great assimilated program to clients to help them increase their sales. 5. Exercising integrity and professionalism in our day to day activities at all times. Background and Discussion: Estimated Demand Demand forecasting involves approximating the amount of a product or service that consumers will procure. Being knowledgeable about how demand will fluctuate enables the supplier to maintain the accurate sum of stock on hand. Likewise, understanding demand makes a business more competitive in the marketplace due to the preparedness of how customers respond at different times (Donald and Water, 2007). The demand forecast of our company will be a weighted moving average method which falls under time series projection methods. This method amends the moving average method to replicate fluctuations more closely by turning over weights to the most current data. It is calculated by the following formula: It is calculated using the following equation: WMA 12 = (W) (D12) + (W) (D11) + (W) (D10) + (W) (D9) + (W) (D8)........... N Where: WMA stands for weighted moving average W stands for Weight D stands for Demand N stands for Period WMA is much sensitive to price since it gives more concentration to cost value. This means that WMA will have far less lag than an SMA. This advantage will permit the investor to select developments and trend changes faster compared to Simple moving average (Sehgal, 2009). Distribution of DVD Players To enable the company meet accurate lead times a reliable mode of transport is essential. A type of transport is an answer that utilizes a given type of vehicle, infrastructure and operation. The movement of cargo may involve one means or numerous modes, with the latter case being called intermodal or multimodal transport (Chase, 2009) and (Coyle, 2010). The mode will be chosen for an expedition on the basis of charges, competence, route, and velocity. To improve trade between Target Australia and our company, we opted for an air transport mode. Although air transport incurs high costs and consumes lots of energy, it is very fast and hence the company is assured of timely delivery to avoid stock outs which may lead to loss of customers. There are two things required for aircraft and are air flows over the wings for lift and an area for landing. The majority cannot operate without an airport alongside the infrastructure for repairs and other major operations needed for the aircraft (Dayananda, 2002). Regulated carriers are required to offer safe and sufficient services whenever a customer requests as well as being liable for any damage to a certain limit which are established by the carrier itself. On the other hand, Adorable Electrical Supplier Ltd will prefer to use 3PLs which stand for third party logistics as it is cheaper and saves time. The party logistics provider for our company is Links freight forwarders and it offers integrating & subcontracted logistics and transportation services. Hertz and Alfred son (2003) illustrate four types of third party logistic (3PL) providers and they are as follows: First is Standard 3PL provider which is the most fundamental type of provider. They carry out tasks like pick and park, warehousing, distribution dealings. Secondly there is Service developer is also a third party logistic provider which makes available advanced services to their clients like tracking and tracing, cross docking, specific packaging and from time to time distinctive security system. What makes this type of 3PL provider moving is possession of a well laid down modern information technology foundation, a strong focus on economies of scale as well as scope. The third type is The Customer Adapter which comes into existence when a client demands or asks for it. In actual sense, the customer adapter takes absolute charge of the company’s logistics activities and it radically boosts the logistics except that it don’t develop extend to a innovation of new services (Capon and Hulbert, 2007). The fourth described form of third party logistic provider is The Customer Developer. It is looked upon as the uppermost level that a third party logistic provider can achieve with high opinion to its processes and tasks. This success is brought by when the third party logistic provider join together with the customer and takes charge over the full logistic function. Moreover, even when these providers have a small number of clients they execute an embracing and comprehensive jobs for them so as to meet their needs thus customer satisfaction, retention and high profitability. The reasons for choosing third party logistic provider is because they ensure punctual deliveries , a good reputation due to their past performance, technological advances, a strong financial base, highly exclusive customer care and the competence to deliver (Alan et al, 2010). In addition, innovations have given rise to a new model of third party logistic which is non asset based. It deals with discussion on casing and shipping, cargo quoting, monetary conclusion, auditing, tracking, client service as well as subject resolution. Conversely they do not provide work for truck drivers or ware house staff nor do they own physical cargo distribution assets. The main benefit of this is they consist of a well organized team who are well equipped with expertise and they offer clients with a high degree of involvement in the transportation of goods (Dent, 2011). Under 3PL, there has evolved on demand transportation and they give to their customers explicit resolutions concerning the supply chain needs. Storage/Buffering Buffer storage which is a component of memory (RAM) is used for brief storage of data to be sent to a device; it is used to reimburse for differences in the rate of flow of data linking components of a computer system (Weik, 2000). The Adorable Electronic Suppliers offers an inclusive collection of storage and buffering solutions from racks and shelving to a varied assortment of Automated Storage and Retrieval Systems. This is proficient in management pallets, trays, bins, cartons, containers or even wire mesh boxes. Direct Distribution or DC Distribution It is important to make a decision when doing marketing on the type of distribution to use to supply products. Direct marketing involves selling commodities by dealing directly with consumers rather than through intermediaries. Some of the most current methods of doing direct distribution includes telemarketing, direct radio selling, publications like magazines, TV advertising and promotions and on-line computer shopping (Capon et al, 2007). One of the prime benefits of direct distribution is that there is no sharing of profit margins and the producer exercises full control over the sales process. The goods dealt with are not sold alongside those of competitors either. Some aspects that may encourage direct distribution include: when a need arises to look for a connoisseur sales force so as to exhibit products, give well detailed pre-sale information and after sales services. Secondly, the intermediaries involved in the distribution such as retailers, distributors, dealers may be unwilling to sell the goods. Furthermore, the distribution channels already in existence may be in possession of or connected to the competitors (Ray, 2010). Contrary, Adorable Electronic Suppliers will opt for DC distribution. A distribution center (DC) for a set of goods is a storehouse or other specialized structure, often with refrigeration or air conditioning, which is stocked with products (goods) to be redistributed to retailers, to wholesalers, or directly to consumers. In this case the product will be supplied directly to the customer who is Target ltd Australia. There are diverse market reasons that encouraged the company to use DC distribution. They are usually the basis of a supply network as they allow a solo location to stock a vast number of goods. In some firms they run together retail distribution and direct to consumer out of a single storage facility sharing space, apparatus, work resources and inventory. Even though the most vital role of a distribution center is to take delivery of large quantities of goods and ship small quantities to individual stores, an imperative secondary role is storage (Frazelle, 2002). A lot of retailers give precedence to having as many stuff in hoard at once as possible. In a bid to save storage space, curtail inventory expenditures and take full advantage of the selection they offer, the retailer might stock only one or a few items of a particular product. This necessitates for the capability to ship a replacement quickly once an item is sold. By keeping manufactured goods on hand in the distribution center, the retailer can ship a replacement almost straight away after a product is sold (Water, 2007). The adorable Electronic Suppliers have set up a typical retail distribution network in operation with centers in place throughout the commercial market, with each center serving a number of stores. This is to ensure that the product that is, DVD players reach a wide geographical area where all the Target stores are situated hence reduction of stock outs. We hope to have many distribution centers in place within a short period as the Target stores are rapidly growing. In the distribution centers (DCs) products are stored up to when they are required by the retailer locations. Therefore when the demand is high the stock levels should be kept high; when the demand is low the stock levels should be maintained at a minimal level. This helps the suppliers to uphold a safe stock to reduce either overstocking which may lead to spoilage of goods or under stocking which may cause stock outs hence loss of customers and low profitability (Ponniah, 2011). When goods arrive in a distribution center they are strategically stored in different types of cargo space locations and containers appropriate to the product characteristics and the amount of product to be transported or stored. These locations bear unique industry accepted names. The different types of containers are handled using specialized devices; material handling equipments. The below described names and features are of common storage containers and they include Intermodal containers which have standards that specify the volume and dimensions of containers and are used for professional transportation of goods. Secondly, there is Pallets which are one of the widely used methods of storing and moving products in a distribution center and they are stored on the floor. The third one is Gaylords which are big solitary boxes usually associated or attached to a pallet. The fourth is Cases and Cartons which are boxes usually containing many items, usually goods are received and stored in cartons, while goods are shipped in cases (Yam, 2009). The last name and characteristic is Totes which are recycled for use to hold and transport goods. A resourceful processing center will greatly affect the closing price of the product delivered to the end user. It impacts directly the price of products through reduced labor and indirectly the cost of products through reduced inventory (Ponniah, 2011). Private or Contract Warehouses Warehousing provides a secure storage of goods which may be raw materials, half finished goods, or finished goods. In our case the warehousing will provide storage for finished goods- DVD player which will then be transported to our clients the Target Stores. Proper warehousing will create time convenience for our products. It also increases the effectiveness of goods by enlarging their time availability to prospective customers. A warehouse provides storage space for goods since reception from the manufacturer up to the day they will be dispersed to retailers upon request (Frazelle, 2002). Adorable Electrical Suppliers recognizes the importance of warehousing due to the following a number of reasons. First it sustains the firm’s and the customer guiding principles as it offers well laid procedures to be followed I the course of the business. Secondly, keeping goods in a ware house preserves a reliable source of supply devoid of disruptions. Moreover warehousing promotes transportation economies of scale whereby the supplier buys products in bulk hence gaining discounts (Frazelle, 2002) and (Ponniah, 2011). Due to unpredictable changes in demand, warehousing is important as it helps to support the ever changing and sudden market conditions. Besides warehousing prop up just in time (JIT) programs as it ensures there is enough supply and right mix of products when needed. Above all it saves on the logistics expenses which in turn results to a higher level of desired customer service. Private Warehouse are held and controlled by channel traders and used in their own distribution activity (Ponniah, 2011). For instance, a retail chain may possess a number of warehouses located regionally to convey their stores. Contract Warehousing are owned by a third party and delivers outsourced, third party warehousing, logistic solutions, allocation implementation, supplies storage, handling and business support (Frazelle, 2002). These offer specific services in addition to letting the lessee or the client to store goods. Therefore, the Adorable Electrical Suppliers chose Contract Warehousing due to various reasons. Foremost, Contract warehousing makes a firm achieve expertise services that are custom based so as to meet the needs of manufacturers and distributors. In addition to the above mentioned functions they also handle importation and exportation dealings. Cross-docking refers to receiving inward goods and instantly loading these onto outbound trailers. These types also provide a number of other services to suit the needs of the clients. Secondly, facilities and services provided by this type of warehousing are cheaper because they are owned by operated by a third party (Frazelle, 2002). In Contract warehousing the lessee is required to disburse a payment for the services rendered. However, the customer can avail services that are available only at a private warehouse, at a lower cost. Similarly, contract warehousing offers a negotiation by allowing a certain level of control at a reasonable price. Packaging Considerations In-transit and display: Product traceability makes it possible to trail goods from their point of origin to a retail location where they are purchased by consumers. As adorable Electrical Suppliers we value quality delivery of our products, thus we prepare our products for market in a well structured packing house. We believe in long term relation with our client so as to comprehend the dreams of their business. In addition, traceability systems provide access to information on the source, place, movement of goods and storage conditions of products; they also permit packers and distributors to identify aspects affecting quality and delivery (Brody, 2001). Our high eminence packaging involves sorting and arranging the products according to class and size, price. Packaging protects the product from mechanical injury, and contagion during marketing. As a supplying company we are powerfully oriented towards ground-breaking up-to-the-minute formulas and state-of-the-art applications for box and printing design as well as logistics. To start with, the demands on packaging have advanced so as to improve appearance and protection of products. Excellent and alluring packaging not only protects the product in transit it also displays the brand image in the best possible way (Twede, 2005). After packaging we first display our products on the shelves as they await transportation to our clients. Shelf and Retail Ready Packaging accomplish traditional supply chain demands and they are easy to operate. They also take into account in-store requirements. Our marketing department will work hard to ensure that ideal display is fashioned by spotlighting on the premeditated notion behind the manufactured goods. By doing this we will be in a position to manage and develop ingenious exhibit formulas that that are capable to join together transportation security, storage good organization and retail arrangement. Usage of advanced print and renovation technologies make certain that the finished product offers towering performance and maximum visual impact in-store (Langenberg, 2005). Primary, Secondary and Tertiary Packaging Packages will fall in various categories and each of throw in a growth aspect in our business. One of them is the primary packaging which involves designating the layer of packaging in immediate contact with the product; in other words, it is the first packaging layer in which the product is contained (Brody, 2001) and (Capsule, 2008). In other words it is the material that foremost encloses the product and holds it. This usually is the lowest element of distribution and is the package which is in express contact with the stuffing. As such, this type of packaging is premeditated both with the product and any accessible secondary layers of packaging in mind. The properties of the product like form, dimensions and steadiness evidently dictate the focal priorities of primary packaging. Usually the primary packagings do have miscellaneous applications and purposes, depending on the manufactured goods, and transportation and storage space variables (Twede, 2005). The most apparent role is to shield and conserve the product from spoil, external obstruction or pollution and substance imbalances plus keeping the item in storage for long periods. Secondary packaging is remote to the primary packaging, conceivably used to assemble primary packages together. This means that it does not have a direct contact with the definite product therefore its utilization and appliance usually vary noticeably from those of primary packaging (Levy, 2000). Conversely the rationale of both types may congregate at times. The greatest tasks played by the secondary packaging of our DVD players comprise marketing issues such as branding and display; it is a very important marketing tactic to communicate to clients the type of good that you have in store. It too assists us in logistics by combining numerous products for simplicity in management, carrying and storage (Yam, 2009). For that reason, Adorable Electrical Suppliers have improved its secondary storage by ensuring that there are big volumes of primary packaged good, exercising safe transportation of goods to our retail/consumer destination-Target Stores and making it certain that the primary packaging stays in its original state for the period of storage. Tertiary packaging finds wide usage in mass handling, warehouse storage and transport distribution. The most general form is a palletized unit load that packs tightly into containers. For instance, the outer large cartons packed that holds the DVD players when they are being supplied to clients. Standardization We the Adorable Electrical Suppliers have come together with a formal outline whereby each staff adheres to ensure all processes or services linked to package and distribution of our DVD players are carried out within the laid down rules and policies. This guarantees consistent quality, timely delivery and customer retention and that any conclusions made are comparable with all other equivalent items in the same class (Clarke, 2005). We have always tried our best to implement and apply technical standards as a business company. Standardization is inclusive of processes for selection that are used in making fitting choices for endorsement together with unswerving decisions for maintaining obtained standards. Compatibility of our DVD players has contributed to this success as this allows consumers to use their new items along with what they already own. By using standardization, groups can easily converse in the course of the set procedures, in order to sustain a focal point. As a result, standardization makes it possible for processes and tasks to be run smoothly (Torun, 2007). In general, each nation or economy has a particular documented National Standards Body. Example of international standards that we have achieved over time includes ISO 9000 for quality management due to capability of fulfilling customer demands, guaranteeing customer satisfaction and continual improvement of our performance; ISO 14000 for environmental management as our company has been in the forefront to reduce harmful impacts on the environment and continuous perk up of our ecological performance. In the perspective of customer service, standardization covers matters such as the process of mounting a worldwide standard that enables organizations to hub their concentration on delivering excellence in purchaser service, whilst at the same time providing acknowledgment of success through a third party organization (Coyle, 2010). For the welfare of the community we have put in mind the importance of social responsibility (Clarke, 2005) and (Murphy and Yates, 2008). We engage in various activities concerned with the community to bring positive changes and raising the living standards of the society as a whole. Environmental Considerations Environment plays a great role in any business operation and there are some considerations that we put in consideration to ensure quality. We highly recognize that even packaging advancement entails considerations for sustainability. Package development involves issues such as considerations for sustainability, ecological accountability, applicable environmental and recycling regulations (U S Department of the Army, 2010). It may entail a life cycle assessment which takes into account the material and energy inputs and also outputs to the package, the packaged commodity, the packaging process, logistics system plus the waste management. It is necessary to understand and put into practice the relevant authoritarian necessities from the point of manufacture to the sale and use (U S Department of the Army, 2010). The following “three R’s” of reduce; reuse, and recycle are part of a waste hierarchy which may be regarded in product and package development. We do practice the reuse of wrap-ups and other components for other purposes. Packaging materials which are returnable has long been useful and at the same time proofing to be economically feasible for closed loop logistics systems. There are other activities which are often needed as they contribute to the well being of the products. They include: inspection, cleaning, repair and recouperage. To minimize on the packaging materials that we purchase at a certain period, we recycle the packaging of the arriving parts for a product. Recycling makes reprocessing of materials which are used later and a major focus is accentuated on the primary constituent of a package like papers, plastics and steel. Our major goal as an electronic supplying company is to ensure waste prevention. Packaging of manufactured goods should be used only where needed because some suppliers prefer their own styles of wrapping and casing. Likewise, proper packaging will not only assist us prevent waste but also play an imperative element in stopping loss or damage to the packaged-product. A very important purpose of the package is to save the goods from harm so that it will accomplish its intended use. During packaging the size of the packaging per unit of contents needs to be measured so that it can aid in minimization during the package design process (Bordy, 2001). Such minimization includes packaging materials, storage space and costs associated with such. Another area of considerable interest is energy recovery for example waste-to-energy and refuse-derived fuel in standard facilities is able to formulate use of the heat obtained from the packaging components. Conclusion: Information Information acts as a background of any trade transactions as it links the parties when formulating and operating the business. Distribution of DVD players from us to our customer destination engrosses the incorporation of information in all aspects touched may it be transportation, inventory, warehousing, material management and packaging and not to forget security (Weik, 2000). Distribution logistics is essential as the time, locality, and capacity of manufacture of products transform with the time, location, and amount of consumption. Currently business world is dynamic due to ever changing technological and environmental progression (Lipsey and Chrystal, 2007). Therefore, the intricacy of production logistics can be modeled, evaluated, visualized and optimized by plant replication software (Weik, 2000). We use highly technological devices such as computers to access information and processes regarding the distribution of our products so that we can meet our customer requests. To augment place utility, our committed marketing staff conducts a market research often to get the relevant information needed to progress our routine and quality. A market examination is basic to be able to understand the population of a particular place, their demands, their needs and the accessibility as well as the level of competition present. It is likely for a business to boost in an area where the population is high because the income general is also likely to be high. A market research also provides data about the demands of a certain geographical area, their tastes and preferences and thus gives us the feedback on whether to venture a certain market or not. Different places are ideal for diverse business activities. Furthermore time utility is facilitated by the availability of information about the different customer trends in distinct seasons and periods, new innovations in the market and gathering data received from other prospective suppliers. All these aspects in one way or another do contribute to the rising of demand and supply. For example when new DVD players makes come up the customer demand automatically rises up, in return Target Stores will request for a larger stock to meet the demand of the end user. Such a time will be more convenient to make order for more products from the manufacturer as a high sale is assured. Similarly, quantity utility is very important in a distribution business as it makes it clear how many products we need to supply at a certain time to the Target Stores. The crucial information is from the Target Stores as they are in a better position to understand the buying patterns of the end user. This information includes the type, styles and capacity of the most ordered DVD players. To ensure all this information is available in the organization, we have recruited a competent team comprising of Information Technology (IT) specialists, research experts and data clerks. They ensure a smooth and continuous flow of information both internally and externally which the company uses on a daily basis to execute its dealings. In conclusion, with all the necessary requirements in place it is our ultimate hope that we will accomplish our goal of supplying DVD players to Target Stores Australia which is intended to cover a market demand for the period May 2012-April 2013. References Charles Chase 2009, Demand-Driven Forecasting: A Structured Approach to Forecasting, John Wiley & Sons Publishers: California Vivek, Sehgal 2009, Enterprise Supply Chain Management, Integrating the best in class. 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