Domino's Sizzles With Pizza Tracker – Case Study Example

DOMINO’S Domino’s Domino’s depend on various systems to carry out its operations and meet s’ needs. These systems enhance the efficiency of various business functions of Domino’s such as communication, personnel management and business planning among other managerial functions. The kind of systems that are described in the case study include; in-store transaction processing system, information systems, proprietary point-of-sale system, online delivery system, online polling system and supply chain management system. Proper planning and coordination of these systems enables Domino’s to acquire a competitive advantage.
Each system supports a variety of business processes. In-store transaction processing system mainly supports financial processes. By storing data derived from transactions, this system enables the business to monitor the inflow and outflow of cash. It is the basis upon which the management can make significant financial decisions. All financial events of the day reflect making here it easier for the business to detect financial discrepancies. Domino’s also makes use of an extremely useful information system. This system helps in processing data from inputs and generating useful information. The information may include, for instance, the kind of pizza that most customers prefer. Other information may be based on traffic flow of customers in various outlets (Hospitality Technology, 2014).
Proprietary point-of-sale system on the other hand captures payment and purchase data. When payment for pizza is made at any physical location, it is reflected on a computer and the system captures the data. Domino’s uses this system to improve customer service and reduce mistakes. It also compiles customer information and maintains sales figures with the aim of maintaining customer satisfaction. The other system is the online delivery system that allows customers to order pizza online. Placing online orders enables customers to choose the size they want and graphically view the progress online. Dominos has also incorporated the use of an online polling system that uploads information from every local store. Through this system, the business can monitor and compare the performance of each outlet. It also becomes easy to detect areas that need improvement.
Inputs and output processes of these systems are influenced either directly or indirectly by customers’ needs and the desired outcomes of Domino’s. Since operations of the business are dependent upon these systems, enough capital is directed towards the maintenance. Proper monitoring and evaluation of the systems ensures that outputs and inputs contribute positively towards sustainability of the business. Regarding input processes, these systems help Domino’s, for instance, to know the kind of labor that is required to run the business. The input process of the systems also detects areas of weakness are hence enabling the business to know how finances should be allocated. Based on the output, these systems ensure customer satisfaction is achieved through quality delivery and other services.
Systems help Domino’s to improve its business performance through different functions that each system provides. Systems provide an avenue through which Domino can detect areas of weakness that need to be rectified. Using stored data, the business is also able to monitor performance and discover another opportunity (Munarriz, 2014). These systems assist in evaluating and analyzing various business strategies that Domino’s may have put in place hence improving performance. Ability of Domino’s employees to embrace the role of systems in their daily operations ensures they are focused towards attaining business goals. This culture enhances the performance of the enterprise.
The online pizza ordering systems improve the process of ordering pizza due to its convenience. Since it is an online process, customers do not have to waste time waiting for the pizza to be prepared. It also allows employees of Domino’s to attend to many customers at the same time. Moreover, it gives customers ample time to make a decision on what they want.
Systems are very effective in giving Domino’s a competitive advantage because they improve performance and enhance efficiency. Most business competitors of Domino’s do not use an online ordering system. Customers are usually attracted by convenient processes. The fact that online systems provide this advantage, Domino’s is likely to attract more customers. Systems also provide information from which the business can gauge its performance in the market. Nonetheless, they allow managerial functions such as planning and controlling to be executed. The organized manner in which information is conveyed gives the business insight on how future operations are to be handled hence providing a competitive advantage (FocalPoint, 2015). Systems are also known to provide useful feedback depending on business needs. Feedback is crucial because it is the basis upon which the business can take a course of action. All these factors give Domino’s a competitive advantage.
From this analysis, it can be concluded that systems play a major role in not just Domino’s but also in another type of businesses. Domino’s should ensure it maintains high performing systems considering the ever changing business environment. The competitive nature of businesses should be a motivating factor.
References
FocalPoint. (2015). How to Create a Sustainable Competitive Advantage. Retrieved from http://www.cornerstoneadvisoryservices.com/blog/how-create-sustainable-competitive-advantage.
Hospitality Technology. (2014). How Dominos Pizza Increased Customer Interaction by 128 Percent. Retrieved from http://hospitalitytechnology.edgl.com/news/How-Domino-s-Pizza-Increased-Customer-Interaction-by-128-Percent96749.
Munarriz, R. A. (2014). Dominos Tasty Earnings Top Pizza Huts Performance. Daily Finance. Retrieved from http://www.dailyfinance.com/2014/10/15/dominos-earnings-top-pizza-huts-performance/.