The Future Growth and Expansion of Canada Goose Company - Case Study Example

The company’s greatest strength is specialization. They identified a market gap and moved to fill it. Furthermore, they have grown to become a brand in extreme weather clothes, and this is what makes them unique. The company has also sought to utilize its home advantage and is loved by Customers who identify the products as authentic Canadian goods.The goods are relatively expensive, the company is struggling to export the goods beyond Canada and this is proving expensive. Also, the raw materials used to manufacture some of the clothes, especially fur, are expensive and scarce.

The changing seasons present constant new demand for clothes to suit the new seasons at every time, there is an expanding international market especially in Russia and China, demand is growing and the opening of own retail stores to access new customers.New competitors may copy a business model and take some market share, there is a lot of competition with many manufacturers for winter jackets, counterfeiting, concerns over environmental matters such as the killing of animals for fur, concerns over the setting of a minimum price, and brand dilution.

When customers buy a Canada goose parka, they buy clothing that can be used in extreme weather or in difficult and challenging engagements such as mountain climbing and arctic weather expeditions. Women’s views are different from men’s because they take more care, or are concerned with the effectiveness of the protective nature of the clothes while men may only be looking for warm clothing.In the Asmun offer, the attractiveness would be derived from the fact that they offered three to five styles initially, with a possibility of increasing the offer in follow-up deals.

The attractiveness of this offer would be that it is more flexible and offers room to assess the profitability and risk of the venture before fully taking it up fully, thus offering the opportunity to pull out if it is found unprofitable.