A SWOT Analysis of Canada Goose Company – Case Study Example

The paper "A SWOT Analysis of Canada Goose Company" is a brilliant example of a case study on business. Canada Goose Inc. is a Canadian apparel manufacturing and selling the company, which was founded in 1957 and specializes in clothing that can be worn outside during extreme weather conditions. The company has for a long been family owned, but from the year 2001, but diversified to allow broader public participation in its management. Moreover, the growth has been impressive enough to make the company begin considering mergers and takeover of smaller firms. An analysis of the company shows an organization which is in good business shape and whose future promises growth and expansion. The company’s greatest strength is specialization. They identified a market gap and moved to fill it. Furthermore, they have grown to become a brand in extreme weather clothes, and this is what makes them unique. The company has also sought to utilize its home advantage and is loved by Customers who identify the products as authentic Canadian goods. The goods are relatively expensive, the company is struggling to export the goods beyond Canada and this is proving expensive. Also, the raw materials used to manufacture some of the clothes, especially fur, is expensive and scarce. The changing seasons present constant new demand for clothes to suit the new seasons at every time, there is an expanding international market especially in Russia and China, demand is growing and the opening of own retail stores to access new customers. New competitors may copy a business model and take some market share, there is a lot of competition with many manufacturers for winter jackets, counterfeiting, concerns over environmental matters such as the killing of animals for fur, concerns over the setting of a minimum price and brand dilution. When customers buy a Canada goose parka, they buy clothing which can be used in extreme weather or in difficult and challenging engagements such as mountain climbing and arctic weather expeditions. Women’s views are different from men’s because they take more care, or are concerned with the effectiveness of the protective nature of the clothes while men may only be looking for warm clothing. The main issues that should frame the Dani Reiss’ decision about Lavine’s offer are that the company had been in the market for fifty years and had a well-established chain of stores, thus acquiring it presented a good opportunity to reach more customers. This issue should take precedence in the decision making the process in this deal. Secondly, Reiss should consider the fact that Levine was offering a men’s exclusive deal, and must bear in mind that women usually buy more clothes than men.  In the Asmun offer, the attractiveness would be derived from the fact that they offered three to five styles initially, with a possibility of increasing the offer in follow up deals. The attractiveness of this offer would be that it is more flexible and offers room to assess the profitability and risk of the venture before fully taking it up fully, thus offering the opportunity to pull out if it is found unprofitable. I would take up the Asmun offer mainly on the strength of the fact that it is a gradual offer, and although the Levine offer equally looks attractive, every business venture has potential risks and if a deal can offer some room to wiggle out, it would be the obvious choice. Moreover, this deal comes with an opportunity to choose what to buy and what to leave out, unlike the Levine one which is a package without room to leave out anything.