The Key Products and Services in Google - Case Study Example

Other than being a search engine, Google also advertises the products and services of other firms, which is also another source of revenues.... The reporter states that google was initially a project that was built and initiated by two scholars, Larry Page and Sergey Brin, who came from Stanford.... hellip; This was the official opening of google Inc and took place in the month of September 7, the year 1998.... In the year 2006, google acquired Writely, and as the end of 2006 approached, it acquired YouTube by outbidding other competitors for $1....

The company believes in being innovative not only in the manner products and services are created, but also in the manner, things are organized in the company.... Though there are a number of players in the fray giving competition to Google, the key competitors of Google include Yahoo and MSN.... The author of this essay "google's Marketing Efforts" explores how google deals with the marketing issues of modern life.... But it is quite intriguing that a company like google prefers to remain low key in the marketing efforts....

According to AC Nielsen, google, Inc.... is the market leader in search engines accounting for 54% of the total market share (google 2006).... The phenomenal success of google can be attributed to a lot of factors which include technology, business model innovation, and focus on the user experience.... In order to provide services to its huge number of customers, google heavily invested in technology.... With this, google operates the world's largest distributed computer system....

google is a household name of the world's market leader of search engines.... DurinG 2007, google has crossed every media company in terms of market share and advertising whether its online or offline.... Henry Blodget, a former Wall Street analyst, has compared the advertising revenues of 17 media firms in his recently published report in which about his findings he has quoted that, "google's growth of revenue in 2007 stood at $2.... billion, with all the offline media properties in the report only making $1 billion collectively, meaning that google outdoes them by more than twice as much....

This can significantly erode the profitability of the firm for companies like google must allocate big resources in research and innovation in order to capture the general market.... Another, google is integrating other systems like Froogle, Gmail, and Blogger under the blanket search engine.... It means that one need to go to google to make some... The emerging challenge is how to lump different services around the search engine....

Web advertising is the primary method… the company can generate revenue with the google Adsense and Adwords program being designed to give companies a way to provide tailored advertising to their viewers (Edgaronline, 2010). google has a number of free internet services it offers, and is constantly innovating with In September 2002, google News was released with over 4000 news sources (google.... google Scholar was released a month later with google maps quickly following in February 2005....

Major players are google, Yahoo, MSN, Ask Jeeves, and AOL/Netscape.... billion as of 2003 (sales figures lifted from google and other leading competitors Ask Jeeves, Yahoo, MSN, and AOL/Netscape).... This can significantly erode the profitability of the firm for companies like google must allocate big resources in research and innovation in order to capture the general market.... Another, google is integrating other systems like Froogle, Gmail, and Blogger under the blanket search engine....

The AdWords introduced by Google gave many companies to advertise their products and website on web.... This research will begin with the statement that google was founded in 1998 by Sergey Brin and Larry Page, two Stanford graduates.... hellip; This paper tells that google was one of the pioneers to introduce easy and fast search.... It is evidently clear from the discussion that the AdWords introduced by google gives the client the ability to select the relevant keywords they prefer....