Luxury Fashion Brand Internship Analysis and Brand Management – Capstone Project Example

Download full paperFile format: .doc, available for editing

The paper "Luxury Fashion Brand Internship Analysis and Brand Management" is a good example of a capstone project on business.   The internship opportunity at YohannFayolle New Couture provided me with an ample opportunity to gain much experience in fashion and design.   The opportunity enabled me to gain first-hand practical experience in various departments of the company. The initial activities entailed in my internship program concerns the establishment of Moodboard, Trendbook, and Lookbook necessary for the impending International Festival in Dinan. The successful development of the designs made the company advance my work to the development of fall/winter 2016-2017 collection for the enterprise.

Specific tasks intended during this period involved coming up with a pair of trousers with a perfect match of a blazer and jacket. Besides, my tasks included flat drawing, draping and pattern cutting, E-shop photoshoot as well as updating the social media accounts of the company. Initially, the company maintained a social media platform to market its products. Therefore, my work involved daily updates of Facebook and Instagram accounts and maintaining and posting photos to the accounts. Lastly, my tasks included editing of the photos using Adobe photoshop for purposes of advertisement and online presentation. Skills developed in the internship The internship offered me the opportunity to engage in practical design and fashion activities within a competitive industry.

The skills received in terms of photo editing, designing of latest fashions, and maintaining social media platforms buttressed my academic knowledge and reinforced my abilities. 1.0 INTRODUCTION 1.1 Presentation of the company YohannFayolle New Couture French-based brand was founded by YohannFayolle in 2013. YohannFayolle was born in Haute-Savoie and after practicing landscape business, He decided to learn to sew (self-taught).

He then enrolled in a fashion school LISAA. YohannFayolle has chosen to find his eponymous brand and has worked with people whose “ savoir-faire” in communication and company management enabled the launch of his business. Giving feminine outfits a touch of masculinity is the contrast out of which Yohann Fayolle’ s brand was born hence the use of wool, muslin, and very masculine cuts. Yohann Fayolle's woman is classy, sensual, and daring. YohannFayolle inspiration comes from the arts, the streets, and women themselves. )   

References

Delpierre, M. (1997). Dress in France in the eighteenth century. New Haven: Yale University Press.

FZdatny, S. (2006).Fashion, work, and politics in modern France. New York: Palgrave Macmillan. France. (1969). The French clothing industry. London: Ambassade de France.

Gehlhar, M., & Von, F. D. (2008).The fashion designer survival guide: Start and run your own fashion business. New York: Kaplan.

Grumbach, D. (2014). History of international fashion, Northampton, Massachusetts : Interlink Books, an imprint of Interlink Publishing Group, Inc.,

Guiliano, M. (2004). French women don't get fat: Secrets for enjoying food, having fun, and being thin. New York: Knopf.

Jones, S. J. (2005).Fashion design. London: Laurence King.

Stecker, P. (1996). The fashion design manual. Melbourne: Macmillan Education Australia.

Sterlacci, F., Arbuckle, J., &Sterlacci, F. (2009).The A to Z of the fashion industry. Lanham, Md: Scarecrow Press.

Udale, J. (2008). Textiles and fashion. Lausanne: AVA Academia.

Veillon, D. (2002). Fashion under the Occupation. Oxford [u.a.: Berg.

Wolf, A. (2012). How to start a home-based fashion design business. Guilford, Connecticut : Globe Pequot Press

Download full paperFile format: .doc, available for editing
Contact Us