Conceptual Description of Oasis Football Club - Business Plan Example

BUSINESS PLAN Affiliation Table of Contents Table of Contents OASIS FOOTBALL CLUB BUSINESS PLAN 3 Executive Summary 3 Conceptual Description of Oasis Football Club 3 Mission Statement of Oasis Football Club 3 Long Term Goals 4 Short Term Goals 4 SWOT Analysis 4 Strengths of Oasis Football Club 4 Weaknesses of Oasis Football Club 5 Opportunities for Oasis Football Club 5 Threats for Oasis Football Club 6 Human Resource Plan 7 Marketing Plan 7 Financial Projections of Oasis Football Club 8 Appendix 1 8 Capital Requirements for Oasis Football Club 8 Financial Statements for Oasis Football Club 9 Appendix II 9 Expenses for Oasis Football Club 9 Appendix III 10 Revenue for Oasis Football Club 10 References 11 OASIS FOOTBALL CLUB BUSINESS PLAN The following paper is going to give a comprehensive business plan for the newly founded Oasis Football Club that is based in San Antonio, Texas. Executive Summary The main objective of Oasis football club is to bring a football club to San Antonio, Texas that would cajole the responsiveness and backing of the Latino populace as well as other demographics. The club is relatively new in San Antonio and it is predicted to face stiff competition from the existing hockey team. All the same, the management of the Oasis Football Club is confident that the club will turn out to be a huge success as reflected from its strengths and opportunities. Conceptual Description of Oasis Football Club Oasis football club is a professional football team that is under private ownership. The club is located in the Eastern conference of the city of San Antonio, Texas State in the United States. The club chose to reside in San Antonio as it happens to be a major tourism hub and hence an opportunity to offer a wide range of fan base. The city also has a liking for soccer as evidenced from the numerous number of soccer schools in the city. The city also has a number of upcoming professionals in the soccer career. The club was founded in January 2015 and its preliminary season is scheduled for February 2016. Mission Statement of Oasis Football Club The Oasis Football Club is dedicated to endorsing and improving the football game among its fans. We are going to be the club that every fan of football will look up to for success and other accomplishments. We will replicate comprehensiveness and diversity. We will set the criterions for proficient football clubs. Long Term Goals First, we plan to have sales of our merchandise of an average of $1 million for the first two years. Secondly, we plan to have an additional of five more sponsors for our club in the first two years. Thirdly, we plan to start a fundraising aimed at raising $1 million so as to support the children suffering from Down syndrome and Autism in the first two years. Lastly, we plan to have the salaries of our players at an average of $90,000 for the first two years. Short Term Goals First, we plan on winning at least three quarters of our matches during our opening season. Secondly, we plan on having a minimum attendance of 86% of fans during the opening of our season. Thirdly, we plan on hiring at least 7% of our employees from the local community. Lastly, we intend to raise the sponsorship of the youth football organizations by at least 14% while still keeping our club profitability. SWOT Analysis Strengths of Oasis Football Club Oasis football club has an upper-level administration making its management to be efficient. It will have hygienic and hospitable facilities that will provide a safe working environment for its members. The club’s prices will be sound and affordable to its members. Its upper level administration which is properly trained will be in a position to employ industrious workers (FC United of Manchester, 2010). The club will also be able to organize various events ranging from banquets to dinners designed for sophisticated guests for all the ticket holders of the club. Its workers will be afforded a proper job satisfaction as well as miscellaneous benefits out of their good performance in the workplace. There will equally be opportunities for internships as well as career growth to its employees who hold the lower levels of management. Due to its well-thought strategies, it will be able to retain most if not all of its employees and get the appreciation of its customers. Lastly, the club will have the ability to make its advertisements through the use of a marketing and communication mix that is creative and strategic. Weaknesses of Oasis Football Club Despite the many strengths that Oasis Football Club will have, it will however be faced with a few weaknesses. This weaknesses if not properly addressed may hinder its success in the business world. First and foremost, there are chances of a slow commencement in the capturing of an initial base of fans. However, this weakness is likely to be countered once the Oasis football club gins popularity in the region and this is simply a matter of time. There are also challenges in achieving a target market as well as the predicted profits (Fort William Football Club, 2014). Most of the activities to be undertaken will need funding and this might be a huge challenge if the initial funding is not procured. The team’s ability to attend to all matters of the club and register an overall outstanding performance is also a weakness. Lastly, there would be a weakness of coordination and cooperation among the members of the club if team work is not upheld. Opportunities for Oasis Football Club There is an increase in the popularity of football/soccer in the United States. This means that the club will be able to acquire initial funding from interested stakeholders as well as to capture a wide fan base. Since this will be the first football club to be hosted in the city of San Antonio, it then translates to mean that the club will play a major role in bringing revenue to the city. This revenue will be for both the purposes of the club as well as the improvement of the economy of San Antonio. This will also be an efficient way to advertise San Antonio to the outside world. It is also notable that the weather in the city of San Antonio is good and superlative for the conditions of football/soccer. The residents of San Antonio also happen to love soccer and this will therefore be an opportunity for the club to launch and build upon this soccer community. Threats for Oasis Football Club San Antonio city is sometimes characterized by natural disasters such as storms and hurricanes. This is a great threat as the occurrence of a storm or hurricane would easily lead to the destruction of the property of the club as well as the death of some of the members. Such a disaster can lead to a major financial crisis for the football club (Rouge, 2013). The development of a base of fans is also a threat as there are no clear indications on whether San Antonio football club will have an adequate access to the fan base that it requires. The making of the preliminary profits is equally a threat. A lot of investment will be put into this club. This is a great risk and if not properly calculated, the club can attain only losses instead of profits. The football club will not be receiving any support from the government. This will be quite challenging as it will be difficult for it to have the initial capital that it needs to establish the club. The presence of the hockey team, the Rampages, in San Antonio, is equally a threat. This is because there is likely to be a division of the fan base that the football club will get. Lastly, the football club is likely to face complaints and inconsistencies from its fans. The complaints will be in terms of law suits and other legal liabilities. Human Resource Plan The Oasis Football club intends to have a wide variety of human resource. It plans to have at least 7% of its employees coming from the local community in which it is based. The club will hire skilled coaches to train the football players. It also plans on hiring an efficient support staff that will offer the needed support to the players. Marketing Plan The marketing plan of Oasis Football Club will be based on four major strategies. These are the pricing strategy, product placement, branding strategy and a marketing mix. The pricing strategy will be based on the types of the ticket holders. The price of the tickets will vary depending on whether the holder is a VIP, member, non-member, adults or young persons (Vrontis, 2014). The ticket prices of the members will be slightly lower than those of the non-members. This will give an intuition to the non-members to have a longing of joining the club so as to pay cheaper ticket prices. The ticket prices for the young people will be slightly lower than those of the older people. This is to encourage all the age-groups to be attending the club activities. This is also due to the consideration that the young people may not be having huge sums of money at their disposal to spend for buying tickets. Under product placement strategy, the Oasis football club will be able to distribute both its tangible and intangible products. The tangible products will be distributed through the use of our club shop which is situated at the ingress of the gate to the chief stadium. We also have an online website in which both the members and non-members can place their orders which will then be available to them at an agreed point. The address of our online website is www.oasisfootballclub.com. Our intangible products, the games events, will be consumed by the fans through the use of the television. The fans will be in a position to view our matches from their television sets. During the commercial breaks, various advertisements will be placed featuring our club logo. Our sponsors will also be featured during these breaks. Under the branding strategy, our football club intends to employ different modes of promotion strategies so as to capture a wide fan base ranging from the small kids to the old people. There will be various sections in the stadium designated for all age groups. During the games, the club officials will be distributing the club t-shirts and various prices to the fans (Hawthorn Football Club, 2013). The fans can also stand a chance to take an autograph with one of their preferred players. The autographs will be branded with the logo of our sponsors and that of the club. An extremely good fan will stand a chance to get a certificate from one of our football club sponsors. This certificate will be designed in a manner that it will bear both the club and the sponsor logos. This will also go a long way in boosting the image of our sponsors among our fans. Lastly, it is the use of a marketing mix. This is where the media will play an active role such as the television, newspapers, radios and the social media. All these communication channels will be employed in the advertisement of our products. The use of all these media channels will put us at a better position to reach a wide target of the market. Financial Projections of Oasis Football Club Appendix 1 Capital Requirements for Oasis Football Club EQUIPMENT AMOUNT IN $ Balls 5,000 Uniforms 20,000 Goals/Nets 9,600 Practice equipment 5,000 Water Equipment 1,000 Team bags 1,500 Miscellaneous 7,500 Facilities (rent) 5,000,000 Office building 360,000 Furniture 100,000 Computers 200,000 Salaries (Players, coaching staff & administration). 4,600,000 Rented practice fields 100,000 Insurance 1,000,000 Marketing & Advertising 3,000,000 Merchandise 3,000,000 Promotional items 700,000 Video equipment 5,000 Medical supplies 20,000 Travel expenses 1,000,000 TOTAL 19,134,600 Financial Statements for Oasis Football Club Appendix II Expenses for Oasis Football Club Expense Optimistic Forecast ($) Realistic Forecast ($) Pessimistic Forecast ($) Mean Forecast ($) Practice facility 1,000,000 1,300,000 1,700,000 1,333,333 Travel 200,000 240,000 350,000 263,333 Maintenance 350,000 500,000 600,000 483,333 Staff salaries 1,500,000 1,700,000 2,000,000 1,733,333 Coach salaries 1,000,000 1,700,000 2,000,000 1,566,667 Admin. salaries 1,800,000 2,000,000 2,200,000 2,000,000 Player salaries 2,500,000 4,000,000 4,500,000 3,666,667 Charitable Contributions 3,000 1,500 1,000 1,833 Interest payable 1,700,000 2,000,000 2,200,000 1,850,000 Allowances 2,000,000 2,400,000 2,700,000 2,366,667 Stadium rent 1,500,000 2,000,000 2,300,000 1,933,333 Marketing 350,000 500,000 600,000 483,333 Equipment 10,000 12,000 14,000 12,000 Insurance 800,000 1,100,000 2,000,000 1,266,667 Promotions 1,3000,000 1,700,000 2,000,000 1,666,667 TOTAL 16,015,000 21,056,500 22,968,300 20,629,933 Appendix III Revenue for Oasis Football Club Revenue Optimistic Forecast ($) Realistic Forecast ($) Pessimistic Forecast ($) Mean Forecast ($) Concessions 6,300,000 4,000,000 2,000,000 4,100,000 VIP Seats 3,000,000 1,500,000 1,000,000 1,833,333 Memorabilia 5,000,000 4,000,000 3,000,000 4,000,000 Corona sponsorship 6,000,000 5,000,000 1,500,000 2,666,667 Marlboro sponsorship 6,000,000 5,000,000 1,500,000 2,666,667 TV Contract 2,000,000 1,200,000 800,000 1,333,333 TOTAL 28,300,000 20,700,000 9,800,000 16,600,000 References FC United of Manchester, (2010). Ten acres lane community football ground: Outline business plan. Football Club United of Manchester Fort William Football Club, (2014). Business plan 2014-2017: Preparing for success in the next 40 years. England: Fort William. Hawthorn Football Club, (2013). Strategic plan summary 2013-2017. Retrieved from http://s.afl.com.au/staticfile/AFL%20Tenant/Hawthorn/PDFs/2013-207%20Strategic%20Plan.pdf Rouge, L. (2013). A football league SWOT analysis: The threats. Retrieved from http://thetwounfortunates.com/a-football-league-swot-analysis-the-threats/ Vrontis, D. (2014). Strategic marketing planning for football clubs: a value-based analysis. University of Nicosia. Read More