StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

History and Development of the Athletic Running Shoes - Research Paper Example

Cite this document
Summary
This research will begin with the statement that the global shoe industry has seen a phenomenal growth in recent decades as the athletic footwear has become dependent on fashion trends, customer preferences, and other fashion-related factors…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
History and Development of the Athletic Running Shoes
Read Text Preview

Extract of sample "History and Development of the Athletic Running Shoes"

Download file to see previous pages

It is evidently clear from the discussion that running is one of the most popular leisure sports activities. However proper fitting shoes can enhance performance and reduce injuries. The purpose of a shoe is to protect the foot but innovation and technology have led to rapid changes and evolvement in the running shoe industry. Thus today in the running shoe market there are shoes that cater to pronatory control if required, pressure reduction or improved sagittal plane motion, as per need. The interest in the area of running shoes has grown out of the competition in the industry as sales of running shoes are on the increase.

This is because runners in the US and Europe are willing to pay a premium for the running shoes. The US runners spend an average $14.04 more on their running shoes than on leisure footwear. Surprisingly women runners are the drivers of this trend. However, purchases of running shoes that are ‘used for running’ continue to increase as runners are passionate about their lifestyle. Amongst the most popular brands globally are Nike, Adidas, Puma, and Asics. It is believed that motivation is the driving factor for sports participation but marketers have a vital role to play.

This has prompted brands to develop ‘multi-message’ marketing strategy for different segments. Thus they have one message for the hardcore athletes and another for the causal wearers. However, as the footwear market has grown it has also been observed that advertising for footwear is deceptive and misleading. Firms are known to compete on product offerings, prices, cost of production, customer services and also on marketing expenditures.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(History and Development of the Athletic Running Shoes Research Paper, n.d.)
History and Development of the Athletic Running Shoes Research Paper. Retrieved from https://studentshare.org/business/1812895-history-and-development-of-the-athletic-running-shoes
(History and Development of the Athletic Running Shoes Research Paper)
History and Development of the Athletic Running Shoes Research Paper. https://studentshare.org/business/1812895-history-and-development-of-the-athletic-running-shoes.
“History and Development of the Athletic Running Shoes Research Paper”, n.d. https://studentshare.org/business/1812895-history-and-development-of-the-athletic-running-shoes.
  • Cited: 0 times

CHECK THESE SAMPLES OF History and Development of the Athletic Running Shoes

The Effectness of Nike Brand Marketing

Pinxten and Preckler (2006) chronicled this pivotal presentation: By attaching such a cushioning piece of rubber to the sole of the shoes, they would become both lighter in weight and more durable.... When William Bowerman, then a running coach at the University of Oregon, presented to Knight how a piece of malleable rubber on a waffle iron could actually enhance running performance, Knight took this presentation to heart, and Nike was born.... When William Bowerman, then a running coach at the University of Oregon, presented to Knight how a piece of malleable rubber on a waffle iron could actually enhance running performance, Knight took this presentation to heart, and Nike was born....
41 Pages (10250 words) Essay

Marketing in success of any business

Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved.... … Situational Analysis Essay Name: Course: Tutor: College: Date: Situational Analysis Essay Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved....
5 Pages (1250 words) Essay

Popularity of Collegiate Women in Rugby in America

Women view themselves as weak creatures who could not match the needed energy and strength required for some Stereotypically, women are expected to cheer lead or at the most play individual sport such as swimming or running track.... Femininity is associated with physical weakness and minimal violence....
4 Pages (1000 words) Research Paper

The Development of Greenwich Park

This paper analyses its history, current usage, plans, historical importance, independence, risks, costs, and benefits.... This place, being the witness for such celebrated victory of one of the best battles ever fought in the world history, the importance does not need any explanation....
10 Pages (2500 words) Research Paper

New Balance Athletic Shoe Inc

New Balance is highly focused on design and development, but the company is nevertheless very conservative.... According to Herb Spivak, New Balance vice president operations, the company is unique in that it does not endorse athletes but rather, “aim to make every one of our shoes a performance product as opposed to just a fashion product…fit is a critical performance characteristic” (Bowen et al, 2008, p.... In the paper “New Balance athletic Shoe Inc” the author provides analysis, which was conducted via an evaluation of the renowned publications on the footwear industry and New Balance and competitors' websites information....
14 Pages (3500 words) Case Study

Bill Bowerman: Portrait of a Leader whose Personality Infected an Empire

His designs for athletic shoes began the empire that would be Nike, thus changing the face of athleticism through a series of historical situations that provided a foundation of the empire… The image of the company is founded on the development of the individual, both in branding and in its management model.... When examined against the philosophies of Bill Bowerman, the Nike image model has been constructed through the influence of his personality and the way in which his personality traits developed a powerful leadership    It was his personality that inspired and dominated the development of the Nike Corporation....
10 Pages (2500 words) Research Paper

The Effectiveness of Nike Brand Marketing

When William Bowerman, then a running coach at the University of Oregon, presented to Knight how a piece of malleable rubber on a waffle iron could actually enhance running performance, Knight took this presentation to heart, and Nike was born.... ike's history demonstrates a development and emergence of a quintessential company.... ike in its overall organizational strategy – from product development to sales and promotions – is unique in comparison with all the rest of the major players in the footwear and related industries....
42 Pages (10500 words) Research Paper

Should Performance-Enhancing Drugs be Made Legal in the Athletic Field

"Should Performance-Enhancing Drugs be Made Legal in the athletic Field" paper argues that performance-enhancing drugs have no place in sports and not applicable in any human competition.... Therefore, we should give light and answer the question: should performance-enhancing drugs be made legal in the athletic field ... n the athletic field or sports, the word dope was first used to describe the unlawful drugging of racehorses in the 20th century (Mehlman 2005, p....
8 Pages (2000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us