Case_2_-_Al_Dar-done-X - Case Study Example

For example, the company’s revenue for the year ended December 31, 2009 was AED 1,979.3 million compared to AED 4,978.3 million for the previous year (year 2008). That was a decrease of about 60.2%. In addition, the profit for that year was AED 1,006.9 million compared to AED 3,446.7 million in the previous year. Second, the reduction in the company’s profitability levels minimized its ability to handle debt obligations promptly. In addition, the property crash had left the market with just a few private players with the capacity to and the will to buy the assets.

Therefore, the mentioned reasons landed the company in liquidity deficit situation, thus, the inability to handle the debt. Third, the cost reduction strategy of the company involving the layoff of 105 employees sparked worries among the employees. Most of them were unsure of their job security in the business thus, the genesis of the reduction in morale. The UAE’s real estate industry is deeply affected by the global debt crisis. The foreign investors reduced the level of investment in the property.

The residents’ purchasing power was also reduced by the inflation effect. For that reason, the demand for housing products is low leading to a reduction in rental prices. The following economic factors have affected the company’s performance: first, the unification of the individual states to form the Union, which prompted widespread infrastructural development, which boosted the company’s performance. Second, the oil boom in the 1970s up to 1990s provided the capital necessary for economic growth and development, which increased the company’s performance.

Last, the 2007-2010 credit crunch led to a reduction in the enterprise’s performance. Yes, the economy, the industry, and the company were shaken. Since the demand for real estate products and the level of foreign investments reduced, the profitability of the industry declined. The