StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

MoD 3 Case Assign Promotion; Advertising, Selling - Essay Example

Cite this document
Summary
The choice of male audience for old navy advert promotion can be traced to some traits that are present among males, which will drive the sales that the organization makes. One of the factors that are likely to have influenced old navy to choose the young adult population of…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
MoD 3 Case Assign Promotion; Advertising, Selling
Read Text Preview

Extract of sample "MoD 3 Case Assign Promotion; Advertising, Selling"

Download file to see previous pages

ondly, old navy company has targeted this population since it is one of the underutilized potential of the male population since for a long time people have assumed that male population does not like shopping. However, this is fallacious since the only different thing about shopping for the male population is that they have different shopping habits than those for women. These facts on male usage of mobile phones were corroborated by research that was conducted in France, Germany, Italy, Spain and UK which found out that for every female that accessed mobile banking, there were twice as much men who accessed the service; this proved that mobile usage among men was higher compared to that of women.

Studies carried out to determine the effectiveness of gender based ads in relation the gender-neutral ones showed that the gender specific adverts were likely to generate more traffic compared to the gender-neutral ones therefore, targeting the adverts towards men would likely bring more traffic to the sites that hosted the adverts online. In addition, it has been found out adverts that are specifically targeted towards men generate up to five times more revenue than the gender neutral ones. Ads that are targeted toward men found out the likelihood of men returning back to the site to make purchases were more compared to those targeting women or the gender neutral ones (Behind the campaign: Old Navy goes after men in new ad push, 2011).

Since the promotion was to be in form of mobile content and in online sites such as YouTube and Facebook, the choice of this generation, which is also referred to as the millennials is perfect due to their comfort in using technology (Digital marketing works better for Millennials than TV, 2012; Zeng, Huang & Dou, 2009). In addition, this generation has been used to on demand entertainment and continual stimulation making it perfect for online ads. Due to the demands of this generation, televisions ads would not be effective as they only

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MoD 3 Case Assign Promotion; Advertising, Selling Essay”, n.d.)
MoD 3 Case Assign Promotion; Advertising, Selling Essay. Retrieved from https://studentshare.org/business/1627649-mod-3-case-assign-promotion-advertising-selling
(MoD 3 Case Assign Promotion; Advertising, Selling Essay)
MoD 3 Case Assign Promotion; Advertising, Selling Essay. https://studentshare.org/business/1627649-mod-3-case-assign-promotion-advertising-selling.
“MoD 3 Case Assign Promotion; Advertising, Selling Essay”, n.d. https://studentshare.org/business/1627649-mod-3-case-assign-promotion-advertising-selling.
  • Cited: 0 times

CHECK THESE SAMPLES OF MoD 3 Case Assign Promotion; Advertising, Selling

Business Report for SimVenture

This includes the inability to select the selling point and as a result, the potential customers do not know about the product or may consider the product inappropriate for their needs.... Information on how effective the activity will be in reaching the different segments is available in some cases, such as advertising, giving percentages to guide the user in selecting an appropriate method to reach their chosen market segment....
6 Pages (1500 words) Case Study

Success of Coca Cola Brand in Terms of IMC

In such a case, the two brands might be different but the product still remains the same.... In another case, a company might want to make an improvement of the product and slightly change its name.... BRANDING STUDENT COURSE PROFESSOR DATE PART 1: INTRODUCTION.... A brand refers to a name, symbol, logo, design, sign or a blend of all that are used by companies, organizations or individuals to identify their products and services....
11 Pages (2750 words) Assignment

Small Business Management: ClippyKit

She utilized the power of social media channels and online marketing for not only advertising her products but selling them too.... If ClippyKit availed the traditional media vehicles, then it would have to spare extra funds for the promotion of its products.... After analyzing Clippy's experience of utilizing new media for its promotion, the focus of this essay would shift towards discussing whether the media strategies used by ClippyKit is typically what small businesses utilize or was it different from that....
7 Pages (1750 words) Assignment

Marketing Plan for V8 Muscle Cars

Our promotion strategy would also include providing extra benefits to our dealers so that we can achieve more shelf space.... This research paper describes a marketing Plan for V8 Muscle Cars.... This paper analyzes pricing, quality, service, distribution, market and customer, economic trends product, place, pricing, budget, and evaluation....
9 Pages (2250 words) Case Study

Don Martins Company

The company has resorted to costly advertising which has not brought increased sales.... It should rethink this strategy and resort to promotion that directly impacts upon its customers' needs.... This study declares that the company is trying, firstly, to return to its previous level of profitability before it undertook its last expansion, and secondly, to attain its former efficiency in operations....
6 Pages (1500 words) Case Study

Francais Company Fashion Industry Small Business

In addition, usual customers intimated that characteristics most associated with a popular brand are high quality and advertising.... "Francais Company: Fashion Industry Small Business" paper describes the retailer (marketing intermediary) of a United States fashion lifestyle brand principally engaged in the retail distribution of a wide range of women's apparel and accessories under the Francais brand....
8 Pages (2000 words) Case Study

Marketing Communication

As the author puts it, product promotion includes sales promotion, personal selling, advertising, branding, publicity and various methods of the brand, product or company promotion.... advertising may simply be described as the means through which services and goods are promoted to the general public.... nbsp; In the olden days, advertising was done using means that are little being used today.... Today's advertising is much more elaborate and complicated sometimes involving thousands of individuals with different skills in writing, marketing, photography, public relations, filmmaking, graphic design and others (Thomas & Metz, 2004)....
9 Pages (2250 words) Assignment

Company Name and Image in the Various Target Markets

rand identity and equity are closely related with integrated marketing communication, a comprehensive plan to evaluate strategic roles of various communication processes like advertising and sales promotion.... This report “Company Name and Image in the Various Target Markets” outlines how a company's name and image can be effectively communicated to various target market with an example of Hudson Coffee....
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us