BP Oil Company Origin and Mission - Essay Example

Together, the two companies made their first successful oil discovery in 1908. Numerous transformations and ownership details alterations followed this incidence. During this stage, the name was Anglo-Persian Company. The British government secured several shares, propelling the company’s progress (Kim and Marques 1).

The British influenced the initial interest of the company. The primary aim for searching and mining of oil was the need to fuel British aircraft and vehicles in world war I and probable future wars (Kim and Marques 2).

Claims that the company neglected workers’ safety were common during the early stage in the company’s development. The manual workers and the surrounding communities experienced food shortages and health crises despite establishing the largest oil refinery in Iran and becoming a superior fuel supplier to the Allied forces in Second World War. The infrastructure remained a concern for the community, while the company, now referred to as Anglo-Iranian Oil Company (AIOC), played “a blind eye”. The failing national trust made the Iranian government kick out the company. Following a coup, the AIOC returned and rebranded to British Petroleum (BP) (Kim and Marques 7)

After it's come back, the Middle East public still resented the company despite establishing an environmental-friendly oil pipeline network to several refineries. The pressure mounted until BP finally decided to take action. It rebranded the logo from British Petroleum to Beyond Petroleum and the management swore to explore other eco-friendly energy sources as a new measure of conserving the environment. However, the pledges of transformation did not reflect in the ensuing BP operations. A number of separate accidental disasters followed until the most recent disaster, Oil Spill in the Gulf of Mexico, 2010 (Kim and Marques 1-7).

Communication process
A strong internal communication system reassures the public and makes them confident ambassadors of the organization. The principles outlined below establish effective internal communication processes and systems according to the professional analysis.

The surveys check on employees’ views, interests, and opinions. The management will not establish systems, rules, and policies that will effectively enhance internal communication unless it understands its staff accordingly.

• Fulfilling promises
The management should ensure that promises made to the staff are met in time. This reduces the risk of losing trust in the employees that ultimately leads to reduced regard for official or upstream communication.

• Celebrating success and communicating the brands’ value.
Some employee performs their tasks devoid of motivation. These staff members do not believe in the organization's goals. Consequently, they may create a negative attitude in other staff members. Awarding members who perform exceptionally shows that the firm is focused.

• Communication diversification
Diversification involves incorporating other communication channels and forms that differ from usual ones. For example, the management team may take tea with the subordinate staff to improve informal communication and interaction within the organization. This process eventually promotes motivation and confidence among workers.

• Reassuring the staff
Reassuring the staff especially when the media attacks the organization is vital. The organization should be honest with employees especially during planning in order for the workers to understand the business trend. Giving employees first-hand information enables, them to interact with the public and improve their confidence in the organization. Various communication methods facilitate internal communication. These include conferences, emails, telephones messages, and the media.

Effective crisis management allows a company to handle challenges in a better manner in the future (YouTube 2). Various elements such as evolving crisis management plans are crucial. The management plan states that measures need constant reviewing to counter new challenges. Organizations must ensure the digital equipment and communication infrastructure match the work environment.

• Evolving crisis management plan-The measures put in place need constant reviewing to counter new challenges.
• Digital compatibility - Organization must ensure the digital equipment and communication infrastructure match the work nature and environment.
• Effective media spokesperson - a spokesperson with good communication skills helps uphold the organization’s image to the public.
• Preparation - preparation helps foresee possible challenges hence alternative measures are instituted and various communication measures considered in good time.
• Speed of response is vital as it shows that the organization is concerned with the crisis incidence. Read More