Etihad Campus Manchester East Renewal – Business Plan Example

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The paper "Etihad Campus Manchester East Renewal" is an exceptional example of a business plan on architecture. Manchester City Football Club started its operations in 1880. It is a football club based in England. Etihad Airways is the United Arab Emirate’ s (UAE) national airline. The Airline was set up in July 2003 by UAE’ s Royal decree. The Airline has since grown to be the fastest-growing commercial airline in commercial aviation’ s history. The airline hub is in Abu Dhabi. According to Etihad Airways (2011), the airline has a fleet of 63 airplanes that operate in excess of 1000 flights weekly.

The aircraft serves an international network of cargo destinations located in 52 countries and services 84 passengers. Manchester City Football Club has partnered with Etihad Airways who are sponsoring its proposed first team and youth development Academy which will be located in Openshaw West which is located in the East of Manchester. The partnership deal between them was signed in July of 2011 and will transcend 10 years. According to Manchester City Football Academy (2011), the deal will include the stadium’ s naming rights, existing shirt sponsorship and around 80 acres of the brownfield land located diagonally opposite of the Etihad Stadium.

The surrounding land will be known as the Etihad campus. The club’ s shirts will be branded A330-200 aircraft to mark the extended partnership. It is suggested by Brown (2011) that the deal fits with the strategic aims of Etihad to utilize Manchester Airport as a vital hub for its operations in the Middle East to the North American routes. Binns (2010) argues that the City Council was also on board with the sponsorship deal since the renamed Stadium is still in its ownership. According to Manchester City Council Executive report (2011), the first proposal that was detailed was inclusive of the Analine Chemical Works site which was across from the Stadium.

The land was earmarked for a future training complex. This was inclusive of the provision for youth team matches and reserve team matches together with outdoor and indoor pitches for the academy and the first team. According to Manchester City Football Academy (2011), the training complex will be inclusive of a small stadium arena, indoor pitch and central training facility, outdoor training pitches, footbridge link that joins the stadium to the training complex and car parking provision.

The outdoor pitches will be made from different grass types that especially match those to be encountered by the first team in away matches. Manchester City’ s Academy’ s report (2011) further states that the development plan will also include: a home for around 400 young players studying and training alongside senior players, with a paved development pathway to play for the first team, 11 and one half-size youth development pitches, 4 full and one half-size pitches for the first team, classroom facility that caters to 40 young players and sleeping accommodation on site, a planned first team structure complete with gym, changing rooms, rehab center and refectory, a stadium which holds 7,000 for youth matches, a media center, staff offices and a bridge that links Etihad Stadium and Etihad Campus to the site.

References

BBC News (2011). Manchester City unveil 80-acre Etihad Academy plan. Retrieved December 15th 2011 from http://www.bbc.co.uk/news/uk-england-manchester-14973123

Brown (2011).Backpagefootball; Etihad Campus – Community Cohesion or Financial Fiddle? Retrieved December 18th 2011 from http://backpagefootball.com/premier-league/etihad-campus-community-cohesion-or-financial-fiddle/

Etihad’s Airways (2011). Etihad’s FactSheet. Retrieved December 17th from http://www.etihadairways.com/sites/Etihad/Etihad%20Images/Resources/EY-Factsheet.pdf

Manchester City Council Report (2010). Sport-City Remediation and Site Servicing Works. Retrieved 16th December 2011 from http://www.manchester.gov.uk/egov_downloads/7_Sportcity_-_Remediation_and_Site_Servicing_works.pdf

Manchester City Football Academy (2011). Want to know more? Retrieved December 19th 2011 from http://www.manchestercityfootballacademy.co.uk/the-site/the-eastlands-community-plan/

Binns (2010).Manchester: City stadium plans tipped to include luxury hotel tower. Retrieved December 19th from

http://hotelier.typepad.com/hotelier/2010/03/manchester-city-stadium-plans-tipped-to-include-luxury-hotel-tower.html

Manchester City Council Executive (2011). Manchester City Council Report for Resolution. Retrieved December 19th from http://www.manchester.gov.uk/egov_downloads/EastlandsPartnershipMCFC.pdf

Conn, D (2011). Theguardian: Manchester City's campus plans highlight gap between rich and poor http://www.guardian.co.uk/football/david-conn-inside-sport-blog/2011/oct/04/manchester-city-campus-rich-poor

Morris, B & Warrener, S (2011).Transport for the Greater Manchester Committee Report.

Manchester City Council Executive (2011). Manchester City Council Report for Resolution. Retrieved December 20th 2011 from http://www.manchester.gov.uk/egov_downloads/EastlandsPartnershipMCFC.pdf

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