Branding Essays: Free Topic, Sample and Examples

Branding
Definition of branding The definition of branding can be summarized as, “a brand is a term, sign, symbol, design or a combination of these that is intended to identify the product or a seller and to differentiate it from those of competitors” (Okonkwo 2007, 9). Branding is the process of creating an identifiable entity of the total offerings of a company which make consistent and precise promises of value, thus providing the consumers with the best experience of using those offerings. An effective ...
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Why is Branding so Important in Marketing
The paper "Why is Branding so Important in Marketing" is a great example of a marketing assignment.Branding is a marketing strategy in which a product with excellent quality and durability has established a firm belief in the consumer’s mind and there is a general consensus that a particular brand is going to be definitely good. Once the market for such a product has been established, this belief is exploited by marketing experts to promote more products, taking care that they offer the same ...
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Destination Branding: The Tropical North Queensland Region
The paper "Destination Branding: The Tropical North Queensland Region " is a great example of a term paper on geography. Currently, the GBR is the greatest destination in Tropical North Queensland. Tourism in the region employs many people and is one of the largest economic activities. It is projected that with an increase in the number of visitors and the number of activities in the region, total visitor expenditure will increase creating additional jobs for the local people and giving the region ...
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Media and Branding through Sports Sponsorship
The paper “Media and Branding through Sports Sponsorship" is an outstanding variant of a term paper on marketing. The emergence of media technologies has enabled effective brand communication to its consumers thus developing its awareness in new markets. Many major industries have surged up the economy and been transformed from a national one to a global one and this is due to information that has been brought out by new media technologies. Its impact is highly felt in the sports industry. ...
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Building a Successful Brand Is One of the Success Factors for SMEs
The paper "Building a Successful Brand Is One of the Success Factors for SMEs" is an outstanding example of a research proposal on marketing. This research proposal shall shed light on the significance of branding for SMEs, as most entrepreneurial ventures do not consider Branding as an imperative success factor; therefore, this dissertation shall also highlight the magnitude of advantages of proper branding. Prior to this dissertation, reputed authors such as Rick Mathieson (2005) had conducted ...
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Daymond John's Life - Role of Family and Socio-Cultural Background, Type of Business and Competitive Advantage
The paper “Daymond John’s Life - Role of Family and Socio-Cultural Background, Type of Business and Competitive Advantage”  is an intriguing variant of an essay on biographies. Daymond Garfield John is an American entrepreneur and TV personality who is famous for founding a clothing line referred to as FUBU. In addition to founding it, he serves as the president and CEO of the company. He has been described as one of the modern-day entrepreneurs who live the precepts of the ...
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Explanation and Justification about Colour, Layout Logo and Other Aspects in the Design Pieces
The paper "Explanation and Justification about Colour, Layout Logo and Other Aspects in the Design Pieces" is a wonderful example of a report on design and technology. For any design to be successful enough to achieve the desired objectives, many factors come into play. The design ought to be designed with the audience in mind so that the audience is able to identify with it, view, and remember it. The function is also of paramount importance. Different functions call for different designs. Suiting ...
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Tourism Theory and Practice in Hong Kong City
The paper "Tourism Theory and Practice in Hong Kong City " is a great example of a case study on tourism. The tourism industry is a major boost for the economy of any country and the same is the case for Hong Kong. The Tourism Commission (TC) and the Hong Kong Tourism Board (HKTB) are both being constituted for promoting and developing the tourism sector in Hong Kong for both leisure and business for visitors. These establishments promote Hong Kong as the most preferred destination in the world. ...
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The Moderating Effects of Market Orientation
The paper "The Moderating Effects of Market Orientation ' is a great example of an assignment on marketing. Provide a detailed description (with illustrations) of the Moderators of market orientation, and discuss their link to “strategic marketing management” and “organizational performance” Market orientation is basically a company’s philosophy that is aimed at identifying and meeting the needs of its clients, through a well-planned product mix. One moderator of market ...
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Australian Identity Values
The paper "Australian Identity Values" is a perfect example of a literature review on sociology. To better understand the origin of issues pertaining to identity values, a scholar, Crozier (2001) suggests a critical analysis of the political studies. The scholar posits that the apparent disparities in the study outline for political science reflect on the contradictory views presently being discussed with respect to identity values. Crozier (2001) acknowledges the varied views that have been put ...
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B2B: Pitfalls & Opportunities
The paper "B2B: Pitfalls & Opportunities" is a good example of an assignment on e-commerce. First of all, selling to an organization such as a business entity is entirely different than selling to an individual consumer. This is the most important concept in B2B e-commerce. A decision to buy is usually a group effort made by the decision-making unit or DMU composed of several people like initiators, buyers, influencers, users, etc. (Blythe & Zimmerman 2005). A B2B business model has many ...
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Strategic Planning
Strategic Planning Concepts Implemented in an Organization Affiliation Strategic planning is defined as the organization’s methods and processes that are implemented in order to come up with the direction and the decision making procedures to attain the specific strategies that the company aims to attain. There are different strategies that a company may implement in order to offer the organization a competitive advantage over the competitors and also to maximize its profits in the specific period. ...
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Marketing1
Marketing Pricing analysis The move by Microsoft to offer free access to Office 365 suite of products to isn’t a new strategy because they have done it before. The primary aim of this would be to get a large fan base who may also end up being loyal customers to Microsoft (Belch, 2012). In my personal view I think this is also a way to counter the move by Google, who provide Gmail users with free access to Google Apps, including Google docs. Google docs offer alternative products to those provided ...
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The Concert Dubai for the World
The paper "The Concert Dubai for the World" is a good example of a research proposal on management. Dubai is one the world’s fastest-growing cities with amazing physical, economic and financial infrastructure. The is also a destination for pleasure travels. It has recently hosted some of the world most prestigious sports tournaments which include Beach Football, Tennis (similar to the Wimbledon), Gulf and Formula 1 car racing. These events have put Dubai and other cities in the UAE on the world ...
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Revision For Order 409874Hand Pump Bottle Dispenser Design
Product designIntroductionIn an endeavour to address the demands public for a portable hand washing dispenser, the company instigated two indispensable decisive decisions. It notably expanded its production variety by incorporating hand washer dispenser; and equally extended its production in terms collection to guarantee hygiene. This leads to designing a new product that captures this targeted market. The main objective of this paper is design hand dispenser which improvement cleanliness among ...
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Markets&customer
Bibliography:13What the does the word market depict?The word market brings the scene of a public place where goods and services are traded, purchased and sold to our minds. The meaning of the word market has many dimensions. Generally speaking, a market is a site or venue where people willing to pay a price for something meet those willing to sell it. With reference to marketing, a market is the total sum of potential buyers of a product. Market in context to economics, is known as a mechanism which ...
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Organizationall Behavior & Team work
Organizational Behavior & Team work Introduction Starbucks is a major coffee retail company and is now a successful company in American history. It was started by Jordan Bowker, Zev Siegel and Jerry Baldwin in 1971. They started with $ 8,000 and opened the first Starbucks. They sourced their premium coffee beans form Alfred Peet. Since then, Starbucks had gone through many successes and failures and have moved on to become even stronger. This report discusses about the SWOT analysis of Starbucks ...
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Marketing of Azza Fahmy Jewelry Company
The paper "Marketing of Azza Fahmy Jewelry Company" is a perfect example of a case study on business. Azza Fahmy began her journey in the passageways of the old Khan El Khalili of Cairo in studying the art. Today, she is globally identified as the principal jewelry designer of the Arab World as well as the first label designer in Egypt. As brand and product became stronger, the possibility of global markets became highly apparent and opportunities for growth began showing themselves. Retail expansions ...
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Critical Analysis of Croydon College E-Business Initiatives and Online Presence
The paper "Critical Analysis of Croydon College E-Business Initiatives and Online Presence" is an outstanding example of a case study on business. Croydon College emerges as one among several providers of Further and Higher Education programmes to have used digital technologies to complement its traditional marketing methods in recent years in an effort to envelop its online presence in Croydon identity. Yet there remain some issues that need to be addressed by the administration to fully exploit ...
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LoveSac Company
The paper "LoveSac Company" is a delightful example of a business essay. My overall impression of the founding and growth of LoveSac is positive. The article is written in a manner that highlights the quirky nature of the founding and branding of the company. The article did not attempt to hide the mistakes and missteps the founder Shawn David Nelson in developing the product and managing the company. The article actually played up to the oddities surrounding the company. There is much to admire ...
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