What Impact do Social Media Personalities have on Young Emirati Adults Behavior - Assignment Example

What impact do social media personalities have on young Emirati adult’s behavior? Name: Institution: Date: Abstract The use of social media in the Emirati community has been influenced by existing political events, technological innovations, the exponential growth, and the sudden shift in embracing technology. Among the young adult population in Emirati, personalities of social media are tools for exposing the population to numerous ideas and opinions. This has made them more open and tolerant to varied opinions. In terms of its impact on identity, social media personalities has been used to ensure the creation of a connection between people, their opinions, and experience. There is an increasing need among young adults in Emirati to ensure that social media sites such as Facebook can play an additional function of integrating and improving learning outcomes through its incorporation as a learning tool. Keywords: social media personalities, culture, identity, Emirati, young adults What impact do social media personalities have on young Emirati adult’s behavior? Introduction Social media personalities play an essential role in the establishment and maintenance of a new social culture. This is often based on the existing modern technology and the enormous progress that has been made in enhancing communication between individuals in different communities (Turban et al, 2016). Social media has not only enhanced communication but also ensured that the existing modes of communication with the objective of merging with the traditional modes. Through most popular social media networks such as Facebook, Twitter, Instagram, and Skye among it has become easier to access these personalities. Furthermore, increase in knowledge and the availability of technological devices have made it possible for social media personalities to penetrate different societies. Emirati society is defined by traditional and conventional means of communication, which guide relationships between people. In this society, these modes of communication are highly dependent on formal and direct form of communication defined by values of civility. The popularity of social media and the emergence of social media personalities have made this form of communication a formidable alternative (Turban et al, 2016). Despite the existing tradition and conventional means of communication that define Emirati society and culture, advertisements on social media, especially those targeting young adults is increasingly threatening this culture. This is considering that it is immensely popular among this group of individuals. Tourism plays an essential role in enhancing and promoting the popularity of social media in the Emirati among the young adult population. Through frequent interactions with the tourist especially celebrities, seeking pleasure in United Arab Emirates (UAE), the conventional modes of communication are finding it relatively hard to realize effective competition with social media. The realization that conventional modes of communication are finding it hard to remain relevant hence necessitating intense migration into social media by the young adult population in Emirati. Background There has been a passionate debate on the effects of social media personalities among the young adult population in Emirati. This phenomenon covers areas that vary from their impact of social media on the freedom of expression, emerging consumption behavior, empowerments of the young adult population and the role of social media in enhancing the development of civic movement (Doak et al, 2011). Through political, social and cultural personalities, social media in the Emirati community has influenced the existing political events. Improved technology, the exponential growth and the sudden shift has necessitated an increase in the acquisition of technology (Hanbury, 2011). In the Emirati society, the young adult population has been necessitated by political change and the desire among this group of individual to freely communicate and share their thoughts with other members of the society (Al-Sayegh, 2013). In this society, social media users hold a positive understanding on the impact and its potential for the creation of social change. From this perspective, it is possible to argue that the young adult population in Emirati view social media as an agent of change. This form of change does not only happen within communities but among the young adult population themselves (Doak et al, 2011). The usage of social media in this society has been used as an element of exposing people to numerous ideas and opinions. This has made them more open and tolerant to diverse views. In terms of its impact on identity, the usage of social media among the young adult population in Emirati is in its ability to ensure the creation of a connection between people, their opinions, and experience. This has not only influenced changes in the attitudes of social media users towards other members of the society but also reinforced their sense of identity within this network of virtual community (Al-Sayegh, 2013). There is an increasing concern among educators and policy makers that by embracing social media in Emirati community, this technology is increasingly becoming disruptive to the prosperity of the education process. This is because with the availability of technological devises such as mobile phones, computers, laptops, and tablets, students can access social media even during class sessions (Walrave et al, 2016). Despite this challenge, social media sites such as Facebook can play an essential role in integrating and improving learning outcomes. This has however not been exploited sufficiently by the young adult population in Emirati, especially those in colleges and universities (Li, 2013). This is because these institutions and stakeholders are yet to embrace these social networking sites as part of the learning and education process (Walrave et al, 2016). The need to enhance social integration in the community has been considered as one of the major reasons for embracing social media among the young adult population in Emirati. This is because with the availability of technological networks, it has become possible for these individuals to enhance and create relationships with their peers in other societies. This promotes sharing of ideas while at the same time fulfilling the objectives of globalization with regard to embracing economic integration (Turban et al, 2016). Research questions For effective realization of research objectives, it will be important to investigate the factors that influence the adoption of social media technologies among the young adult population in the Emirati society. This will be enhanced with the development of a conceptual framework for which the it is possible to understand the effects of social media among young adults in Emirati. The following research questions will be used in addressing this phenomenon 1. What are the factors that have influenced the adoption of social media technologies among young adult population in Emirati? 2. How can social media personalities be used in the adoption and implementation of social media in different segments of the society to ensure positive social change among the young adult population in Emirati? 3. What is the role of social media personalities in enhancing cultural change among the young adult population in Emirati society? Conceptual framework Figure 1.0 conceptual framework on effects of social media personalities on young adult population in Emirati Methodology To realize the objective of this research, descriptive research method will be the adopted research design. The target population for this research is the young adult population in one of the private universities in the United Arab Emirates. For effective answering of these research questions, the research will use a sample size of 200 students drawn from different departments. Furthermore, the paper will use stratified sampling techniques, which will be essential in grouping the student population into two major categories. These categories will be junior students and senior students. Random sampling will also be used in the selection of 200 respondents. For effective realization of the research objectives, the study will embrace a structured questionnaire as a research instrument. The questionnaire will be characterized by both closed-ended and open-ended questions. These questions will enable the researcher to develop an easy technique of analyzing data collected (Kothari, 2010). Moreover, through the questionnaire it will also be possible to provide respondent with an opportunity of answering research questions with ease. The data collection tool for this process will be paper-based questionnaire. Data analysis will be conducted using Statistical Package for the Social Sciences (SPSS). The selection of this tool was based on the availability of features that boost display of results in the form of graphics, variations, and text. SPSS has been proven effective and is mostly used in statistical representation (Kothari, 2010). Conclusion Social media personalities have been effective the establishment and maintenance of a new social culture in different societies especially among young adults. This is because through the existing modern technology and the enormous progress that has been made in enhancing communication between individuals in different communities it has been possible for these personalities to create a technique of influencing young adults. This study seeks to assess its impact on young adult population in Emirati. This will be through a descriptive research process that will embrace a paper-based questionnaire in data collection. The study will also analyze data collected using SPSS. Through this processes it will be easier to develop an understanding of the role that social media plays among young adult population in Emirati. References Al-Sayegh, F. (2013). The Impact of Social Media on UAE Society. The Emirates Center for Strategic Studies and Research. Doak, LG., Doak, CC., In Fischhoff, B., In Brewer, N. T., In Downs, J. S., & United States. (2011). Communicating risks and benefits: An evidence-based user's guide. Hanbury, M. (2011). Positive behaviour strategies to support children and young people with autism. London: Paul Chapman. Kothari. C. (2010). Research methods and techniques. Longhorn Publishers: Nairobi Li, E. Y. (2013). Organizations and social networking: Utilizing social media to engage consumers. Selwyn, N. (2012). Social Media in Higher Education. Europa World of Learning. Turban, E., Strauss, J., & Lai, L. (2016). Social Commerce: Marketing, Technology and Management. Cham: Springer International Publishing : Imprint: Springer Walrave, M., Ponnet, K.,Vanderhoven, E., Haers, J., & Segaert, B. (2016). Youth 2.0: social media and adolescence: Connecting, sharing and empowering. Cham: Springer International Publishing : Imprint: Springer Read More