Marketing Video Cola Wars: Coke vs. Pepsi – Assignment Example

The paper "Marketing Video Cola Wars: Coke vs. Pepsi" is a great example of a marketing assignment. The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro). The video first illustrates the various packing techniques that both the two companies use in packaging the soft drinks. Initially, both Coca-Cola and PepsiCo Company both used similar packaging cans for storing the soft drinks before selling to customers (Montenegro). However, because of the rivalry, Coca-Cola firm introduced the one-liter plastic packaging. Most scenes in the video clip continue to demonstrate the rivalry that exists between Coca-Cola and PepsiCo firms.
The impression obtained after watching the video clip is that although competition exists between the Coca-Cola and PepsiCo Company, soft drinks from both companies serve the same purpose. People all over the world will continue to purchase the beverages that satisfy personal desires hence the rivalry between Coca-Cola and PepsiCo will never end. The competition between the PepsiCo and Coca-Cola business products will continue to exist even in the future. The existence of the rivalry between the two firms will contribute to the emergence of different products in the marketplaces to attract more customers (Montenegro).
After watching the video clip, both PepsiCo and Coca-Cola company need several recommendations to remain competitive in the soft drink industry. One of the chief recommendations that Coca-Cola Company needs to implement involves penetrating new markets. The PepsiCo firm needs to diversify its products to attract the untapped customers. In enacting the two recommendations for Coca-Cola and PepsiCo respectively, the intensity of the rivalry will decrease. However, the rivalry that exists between Coca-Cola and PepsiCo is healthy and assists in regulating the soft drink prices in the marketplaces.