EXECUTIVE SUMMARYUnderstanding the relation between personality and information seeking can help in understanding the different seeking behaviors of varied individuals may it be students, teachers, experienced or fresher in jobs etc. In the following study an in depth review of the past literature and theories in context to the topic would be undertaken so as to create a link between the personality, search behavior and learning style. Experiences from variety of field such as medicine, telecommunications, tours and travel, research and academics, investors, fresh and new employees and many other aspects have been undertaken for a deeper analysis and evaluation of the possible link and relation between personality and information seeking process. INTRODUCTIONPersonality has been approached by many theorists in variety of ways.
What is the most important part about personality is that it reflects an individual unique characteristics and traits which make them distinct and different from others. Personality is consistent and enduring and can also change with the change in time or situations. One of the close concepts that is evolved in the study of personality is the sensation seeking which is a characteristic resulting in the need and search for varied novel and complex experiences and willingness to take efforts and search for the sake of such experiences.
In words of Phares E J, 1991, “Personality is a unique pattern of characteristic thoughts, feelings and behaviours that distinguishes one individual from the other and prevails for a certain period of time and situation”On the other hand Information seeking is considered to be a practical and positive communicative process of accumulating information from varied sources including the immediate environment. Information seeking has been accepted as a dynamic and non-linear process in the current times under which the information needs and the information seeking behaviours are subjected to constant changes (Cheuk W-Y B, 1999). LITERATURE REVIEWPast studies revealed (Palmer J, 1991: Bowlby J, 1969) that information behaviours can be categorized under different personality heads such as non-seeker group which are just not motivated enough for information seeking, lone and wide ranger group who often worked alone and found solutions to problems just by chance and did a wide search from journals and other sources.
Unsettled and self conscious seeker comprise of fresh researchers who visit library more than any other group. Such kind of category is more insecure about the information seeking process. The second last category of confident collectors like to keep an open mind for any kind of new information and possess a good experience in the field of information seeking and lastly the hunters develop their own strategies of information hunt. They possess wide contacts (Palmer J, 1991). Information seeking behaviour is also linked with the attachment style. Secure and anguished people are found to be more curious and inquisitive.
They possess a positive and creative attitude towards seeking information. Distressed and agonized people prefer personal contacts whereas avoiding persons tend to lose contact with people. Insecure people find problems in analyzing future certainty and are often found trapped with disorder and ambiguity. Such people often complete their search process in hurry and ended up extracting incomplete or early stage information (Miculincer M, 1997).