The paper "Culture's Impact on Communication" is a wonderful example of an assignment on business. It is very important to understand intercultural communication in contemporary organizations. This is because of the impact that globalization is having on the business world with more organizations being international in nature, consisting of people from different cultural backgrounds. Intercultural communication enhances interaction in highly diversified organizations.
Cultures around the world vary to a large extent I term of how they communicate and how they comprehend and perceive various issues within the organization. Intercultural communication can be approached from the point of view of high and low context cultures. Contexts play a vital role in understanding communication among different people.
Culture affects business communication in various ways. One’s culture influences the way they think, act and their general world views. This impacts on organizations because different individuals communicate differently depending on their cultural backgrounds.
For this organization, Mega International, expansion into other areas such as Spain Germany, Brazil, and China represent a great opportunity for growth. This however also brings with it various challenges in terms of communication across all these different cultures. To progress, the organization will use a direct approach to manage intercultural communication where intercultural interactions and understanding will be encouraged among the members of the organization. This direct approach will ensure a holistic approach of the entire organization across all the cultures.
The audience of the organization includes people from diverse cultural backgrounds working together to achieve the same objective of taking the organization to the next level. It is therefore important to respect each one’s culture in all modes of communication.
In conclusion, it is vital to restate the significance of intercultural communication in steering the organization into the future. There are challenges, but also many lessons and opportunities can be gathered from this diversity for the benefit of the organization.