The Treetop Retreat Business - Assignment Example

In order to attract more travelers who use online booking, George and Jane would prefer incentives; the advertisement will be adopted by the management. This will be done through the TV, radio, and the newspaper despite the inadequacy of the budget to meet this cost.

 The purpose of this report is to provide the best advertisement media. This can only be ascertained through quantitative analysis, describing the findings, and making conclusions.

Qualitative description of report contents

Based on the calculations and the optimal solutions obtained from the solver template, the report entirely seeks to find the optimal values of the advertisement media adopted, the use of the internet among generations, use of incentives among other crucial decisions.

online booking

conclusion and recommendation for the contingency data

The aim of this section of the report is to make an informed decision for George and Jane regarding whether to pursue the option of allowing guests to book online. The strategy that they are intending to use in pursuance of this is offering incentives for early bookings.

From the results, it is evident that the strategy of offering an incentive for early booking is the most appropriate strategy because many travelers are motivated to plan for their early booking. The results obtained in the analysis indicate a high number of visitors as opposed to no incentive.

2. Offering an incentive for early bookings

offering incentive

Bookings for The Treetop Retreat are made anywhere from a couple of days to several weeks in advance. To reduce the uncertainty, George and Jane are considering offering an incentive (for example, a lower nightly tariff or a complimentary breakfast) to guests who book well in advance of their stay. George and Jane want you to analyze the impact on the number of days in advance that bookings are made if an incentive is offered. Detailed instructions are in Appendix 2.

Advertising the Treetop Retreat

conclusion and recommendations

 In order to attain optimal results, George and Jane should utilize various advertising media to realize a large proportion of travel tourists. This will only be possible through the use of radio, and television. From the analysis of the data summary, we can conclude that the by allowing guests to book online, the company is targeting mostly Generation Y. It is therefore crucial the company updates its internet website to capture the different age groups.

Ion X mostly prefers Treetop Retreat. Therefore, by adopting a comprehensive booking method, the company is likely to have the most visits from these groups.