Cellular Phone with GPS – Assignment Example

The paper "Cellular Phone with GPS" is a great example of a marketing assignment.
For this project, I had chosen the concept of a cellular phone with GPS features as the product to be developed during this course. Actually, the end product will not look markedly different from today's cell phones. Most of the changes will be inside and in the software in which the cellphone is capable of giving the user precise locations anywhere on Earth using the GPS technology of 24 space-based orbiting satellites. It is not really a far-fetched idea as both technologies share the same basic concepts: electronic signals and triangulation. The text message slang dictionary can be added as an afterthought if there is still enough memory. But the priority is to integrate GPS capability into the cell phone as an added feature. It had been done before: putting a camera into the cell phone and then later on Web-enabled connectivity.
FEATURES - 1) Unparalleled precision - It will have a GPS chip-set that captures satellite signals to give precise locations; 2) Colored maps - The cell phone unit will have a digital map on the screen and can be updated when needed; 3) It provides the user with a voice over for actual location with bearings also sent as text messages to relative or friend. 
ADVANTAGES - 1) Quite cheap - This new capability will not cost that much since it is already widely available; 2) Similar technologies - It is easy to integrate with present manufacturing processes and requires little adjustments; 3) Find new uses- It will provide makers of cellphones w/ new markets and extend its product life cycles longer; 
BENEFITS - 1) No need to buy two - will not need to buy a different product anymore for using GPS technology but only one; 2) Very useful – technology is useful in many activities such as sailing, hiking, and biking; can help in rescue operations; 3) Tracking - the exact location is useful for those whose cell phones got stolen; it will be easy to catch the thief.
There will not be many changes except putting an additional chipset inside the cell phone units. Getting a GPS signal is much better than getting a cell phone signal because the satellites in outer space can deliver electronic signals through thick clouds, glass, plastics and even dense foliage (www.gps.gov, 2010). However, it works by line of sight, so buildings and mountains can block signals from being received. But it is available anywhere with a truly worldwide coverage and technology are entirely free for anybody to use with no subscription fees whatsoever. Prototypes today have limited functions but it is not a standard feature yet.