E-Commerce Traffic Generation Analysis - Assignment Example

Introduction: www.chocogift.info is a web site that has been created on Word press and the site gives information about chocolate products from different parts of the world. As the site progresses, there would be details of chocolate store web sites, flower and flower web sites. The aim of the site is to become the ultimate site for browsing for chocolate and other related gifts. The report would be covering the ways the traffic would be increased to the website and the present trafficking details plus other relevant parameters. Web Traffic The term would mean that the number of visitors that the web site would be generating and that would include the marketing and promotional methods that have been used. (Parisigian, 2002) The main way for increasing the traffic would be that there should be a definite measure for it. The most primary thing would be the genuine value that the web site would be offering to the visitors. There would be a word of mouth campaign from the side of the visitors of they feel elated about the performance of the web site. There have been many methods that could be employed to understand the latest trafficking details. Traffic generation strategies used: 1. The 10 keywords that has been chosen using the free Google external keyword tool: Keyword Global Monthly Search Volume Competition 1 Chocolate 1,220,000 2 Chocolates 165,000 3 Chocolate gifts 14,800 4 Chocolate gift 6,600 5 Chocolate brands 3,600 6 Chocolate shops 2,900 7 Chocolate online 1,300 8 Chocolate flower 1,000 9 Cheap chocolate 880 10 Gift chocolates 880 2. An account with Google's AdWords has been created and the web site has been added Google analytics code and this has been done to monitor the traffic to the web site. 3. An article has been posted on the ezinearticles.com and the article had comprised 300 words and there has been use of keywords like chocolates, chocolate gifts. 4. Permalinks: The permalinks of the website has been changed to Day and Name structure. This has been helping SEO (Search Engine Optimisation ) for chocogift.info . 5. The website that has been installed All in One SEO Pack plug-in that would be optimizing the word press blog for search engines. 6. There have been three forums about chocolate and there has been added some posts there. The signature file was an appropriate anchor text linking back to chocogift.info. 7. There has been a web form that has been created for capturing names and email responses that would be using getresponse.com The key findings from traffic sources The traffic sources could be divided into three parts namely referring sites, direct traffic and search engines. There has to be more traffic that should be coming from these three sites and for a web site to become more popular it could be scoring more on search engine and referring sites, as more people would be visiting sites on the referral mode. It has been found that 64.52% of traffic was from Australia (Sydney), then India, USA, Romania and Philippines. There has to be generation of more traffic from other parts of the world and this site has been generating traffic from one part of the world namely Australia. The generation of the traffic has been more direct and there has been less search engine trafficking. "Chocó gift", has been the only one search word that has been clicked through Yahoo. There have been no referral sites like facebook, orkut and other social networking sites. The pages that has been seeing less trafficking has been the Welcome page and Popular Links page and they both were having the same percentage 2.78% and the page that has seen most trafficking has been Main page and it has been seeing 68.08% of the visits. The visitors have been seeing just the web site for an average time of 10 seconds with 64 % saying yes. The Yahoo has been showing 42 links while Google and Bingo has not been showing any links. Recommendations to improve conversions: Plan or ideas for how to let the users to make action (i.e. click, buy…) in the website and this has been done after understanding the key findings from traffic sources. Improve content The most notable ways for increasing the web site traffic would be creating a valuable content and that would mean that web sites would be offering value to millions of people and thinking about the effect of writing should be the main thing that the web site owner should be thinking. There should be real value that has to be offered and in this case the web site www.chocogift.info the web site is easy to load. That means any browser and any internet connection that would not be having any speed could upload this web site and that would be a boost for the traffic. There has been no interest in looking at the web site and that means writing in a web site medium should be considered as a different experience. The reader should be feeling interested when the web site gets loaded and sadly this web site falls short on those expectations. There has to be content that should be crisp, clear and sharp. The headline of the article should be capturing the key point and there has to be usage of white space more. There has to be more interesting links and more information about each product. There has to be clear images. There has to be placing of home button on very page. There has to be more quality content rather than quantity content. Original content The content has to be original and that has to be more key word oriented. There has to be writing of good content and the key words that has been identified should be used in a very well manner and the key words should be used just three or four times in the article. There has to be a list of potential customers and key words identification to understand how a search engine would be locating products and services. There has to be use of tools like Word Tracker, the Google keyword tool and Yahoo Overture Keyword Selector Tool and understand the volume of search activity and find alternative phrasing to add to your list ( Martha Fletcher,2004). The usage of Meta tags has to be thought of as an advertisement and rather anything else. There has to be participation in other blogs and other social networking sites The web site owner should be taking more interest in blogs and should be participating in discussion and that would be making sure that search engine would be indexing the file more often. This could mean that search engines like Google would understand about the safeness of the content and that would be generating more traffic in the distant future. Creating a user base that could be developed into big social networking sites should be considered as one of the best marketing and promotion. There has to be regular updating of content and in this site it has been seen that the last site has been used was in August 2009. There has to be creation of forum in the site and that would be helping the other users to pint to the community and that would be building online relationship skills, but the rewards are tremendous.( Williams,1998) There has to be something interactive The web site is not having an interactive medium and that would mean that the users are not having anything interesting to come back. There has to be something like chocolate recipes and flower greeting cards that could be personalized more. There could be some contest that would be hooking the younger generation and there could be gift display and gift giving. There has to be concern over how long the visitors stay The normal site owners would be concerned about how long the visitors would be staying in a page and here in this web site this has been seen that the visitors would be staying for just 10 seconds and that has been seen as affecting the web site more. There has to be more search engine tactics that should be used. The visits have to be increased and there has to be increase of page visits and that would mean that the average time that has been spending on the site should be increased. There has to be an increase of new visits and there has to be a repeat visitor and there has to be a bounce rate that has to be increased. There has to be creation of websites that would be ensuring that the visitor would be interested in going from one page to another page and this web site would not be satisfying these criteria. (Smriti, 2004) There has to be concern over the URL The domain name should be having an important keyword and that would also mean that the title of the web site page should be rewritten. The title is having only chocolate products and chocolate info. There has to be at least a primary keyword that has to be used in the web site and that would be used only once. There has to be improvement in Meta key words and Meta tags that would be used in the web site. There has to be usage of headings and that means html tags like H1, H2 should be used and the headings would be used by search engine.( “Video Marketing Online: How To Effectively Market With Video On The Web”,2006) There is no need of more links The links that has been put in the web site should not be too much as that would be affecting the credibility of the web site and that would mean that it is better to get links in a viral mode and that means the visitors should be interested in the content of the web site and should be willing to put the links naturally. The links from other web sites should not be falling on the home page and that should be falling on the interior pages and that should be usage of robots.txt in a careful manner. There has to be thinking of mashups, maps, communities, sharing, tagging, RSS, and blogs. The website design Elegant, high quality, high impact design could be considered as the most important criteria for getting users. The present site would be appearing as a "low budget" or only marginally professional and that means the writing of the heading has been not that professional. That could be hurting the chance of getting link and that would be also helpful in getting the trust of the visitor. There has to be an impression that has to be created in just seven seconds. There has to be improvement in the following types and that would include well-defined navigation, elegant color scheme, attractive lines & shading, high-quality photography and the design flowing naturally to information. The present web site has been following amateur logo Styles, discordant Colors, with no navigation element having just basic stock photography and template-Like Layout. There has to be links that would be going from one page to the and the image should be using the key word search and that would be also having alternate content if the image fails to upload. Recommendations to improve traffic: Video marketing Online video marketing could be said as a key differentiator for the web site www.chocogift.info and that should be used to communicate effectively the product profile within the shortest possible time. That would be giving the much needed persuasion. Split Testing Split testing should be considered as a powerful strategy for increasing the effectiveness of a web based offer. Testing correctly would be taking time and effort, and the right tools. Plan for legal issues, Accessibility and globalization Just because the Web site has been accessible from anywhere in the world would not mean that the site has been in a global business. Some of the legal issues that would be included would be trade boundaries and policies, contractual, marketing, there would be issues of logistics in the form of shipping, customs, processes, and distances and there would be currency mode like e-currency, exchange rates, transactions and language/culture: localization, tools. (“Global E-Commerce: Taking Your Business Global on the Web", 2000) Conclusion There has to be improvement in the web site and that would be improving the traffic. References "Global E-Commerce: Taking Your Business Global on the Web.",2000, Course material from Jorden Woods and GlobalSight Corporation, pp.100-125. “Video Marketing Online: How To Effectively Market With Video On The Web”,2006,retrieved from http://www.masternewmedia.org/news/2006/10/20/video_marketing_online_how_to.htm viewed on October 29,2009 Smriti,2004,”cultural translation through web” ,a study of web sites ,university of Hyderabad,Hyderabad,pp.75-100. Parisigian, 2002,”Dynamics of mass media writing” ,Web and English language,pp.150-175. Williams,1998,Preparing to teach writing, research theory and praticse,pp.10-25. Martha Fletcher,2004,”Web content writing”, search engine optimization,pp.60-70. Read More