Communication And Organisations: Strategic Communication Report – Assignment Example

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A report on the effects of female mode of dressing at Blue Shield CompanyAbstractThis is a report on the findings on the effects of mode of dressing adopted by ladies and women at Blue shield Company. The external effects on the dressing adopted by ladies and women have also been studied in this report. The report analyses the reactions of male employees towards their female colleagues at workplace. The mode of dressing adopted by ladies and women in the organization is analyzed in relation to the corporate culture, goals and values of Blue Shield Company.

The research aims at establishing the internal and external effects of the mode of dressing adopted by ladies and women and the repercussions it has towards the overall performance of Blue Shield Company. The study also investigates the perception of men towards the mode of dressing adapted by ladies and women in the workplace. The name of the company is not real so as to protect the identity and image towards the public. The study discovered that the internal performance of the company was affected through the way ladies and women dressed while the external performance was boosted.

The employees of the company together with customers of the company were involved in the study. The conclusions drawn from the study were that a special mode of dressing in the company should be established by the management. When ladies and women were allowed to dress in a way of their choice, they exaggerated and their fellow male employees affected by the dressing. In order to maintain the company in the market, establishing a peculiar mode of dressing for ladies and women would solve the problem. Purpose of the studyThis research was done at Blue Shield Company to establish the internal and external effects of the mode of dressing adopted by ladies and women employees.

The perception of male employees during work towards ladies and women mode of dressing and how the internal performance of the organization is affected is one part of this research. The second aim of the study is to know how the profits of the company are affected by the mode of dressing adopted by ladies and women employees.

The reaction towards the establishment of a special mode of dressing by the employees is also another aim of this study. BackgroundBlue Shield Company deals with buying and selling of clothe to the public. The company was established in the year 2002 by a famous business person in the country. The employee turnover has increased in the last two years and, the most affected employees are men. The ratio of male to female employees is 51 % for the female and 41 % for the male. There are a total of 500 employees in Blue Shield Company.

The director of the company has been there since the establishment. The director is a woman and was heard at a conference talking about ladies dressing code in an organization. The company allows all employees to dress according to their wish. The employees deal directly with customers at the various branches of the company in the country. Going by the company’s annual reports, the profits have been increasing every year despite the high turnover rate of employees. In order for an organization to survive in the market, there should be set goals and objectives by the management (Hellriegel and  Slocum 152).

There are certain goals and objectives of the company that employees strive to meet. One of the goals is to be the leading seller and distributor of all types of clothing in the country. The company is one of the top sellers of clothing in the country and wishes to outclass its fellow competitors. The other objective of the Blue Shield Company is to double its profits every year.

The other objective of the company is to establish branches in every part of the country. Currently, Blue Shield Company has its branches concentrated on the major towns in the country. The company aims to expand through establishing as many branches as possible in every part of the country. According to the ratings on the best companies in the country, Blue Shield Company was ranked among the top five companies. The company has a slogan meant to motivate its employees. The slogan is an acronym BLUE, which is interpreted here.

B stands for Be alert, L stands for Look forward, U stands for unite and E stands for Endeavour. Indeed, for a company to thrive well in the market, it should have an outstanding slogan or motto.

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