Apple And Phinnaeus Or Julie And David: What's In Name – Assignment Example
What is in Hollywood celebrities are giving unique and enticing s to their children like Apple (Gwyneth Paltrow’s daughter), Phinnaeus (Julia Robert’s son), etc. This has created interest on the expectant parents as well as parents of new-born to come up with interesting and positive names, by approaching nameologists. “Many expecting parents are following Hollywoods lead, picking unique names for their babies.” (Carter). This business opportunity was only tapped by Korwitts and led her to develop various services. Her service is entirely customer driven, as her paid package includes self-help book, online BABYtalk profiles, plus three 30-minute phone personal consultations.
All expectant parents as well as parents who had a new-born recently constitute Korwitts’s target market. However, all the parents may not be interested to spend money to pick up names for their children. Even then, there are sizable groups of parents who may look for paid services to help them in finding a child name, which could include other Celebrities particularly film-stars, other high-income people, socialites, etc. As these people will be able to or willing to spend sizable money, they can be the target market for Korwitts
Although, Korwitts’ business focuses on providing specialized service to specific target groups, there are or will be more competitors to tap those specific groups as well. Korwitts could face threat from number of websites, who are offering varied, meaningful and apt names for free or at a minimum price. Although, Korwitts have her own website, these websites could be a threat. There are other nameologists, who are offering services by publishing self-help books and through personal consultations.
Carter, Mia. Unique Celebrity Baby Names. Suite101, 7 Jul 2009. Web. 10 Nov 2010.