Healthy Vending Machines: The Future of Snack Foods - Article Example

Over 33 percent of Americans are currently obese, costing the American economy $190 billion in negligent medical spending. In an effort to improve this, and also create an innovative sales concept, new market entrants in healthy food vending are setting new sales and health trends. The article describes the successes of H.U.M.A.N Healthy Vending, a company that provides gluten-free products, low-sugar alternatives, and some organic products in its vending business. This company was established by conducting environmental and competitive analyses to identify a niche in the vending market. This niche was discovered by the CEO of the company when witnessing an upper-income consumer purchasing a soda from a vending machine prior to her workout, while at the same time the CEO was frustrated in a search to find bottled water. Today, this franchise business model teaches local vending machine entrepreneurs how to procure products locally that focus on high fiber content, vitamin enhancements, and proteins.