The paper "Healthy Vending Machines: The Future of Snack Foods" is a good example of a marketing article review. Over 33 percent of Americans are currently obese, costing the American economy $190 billion in negligent medical spending. In an effort to improve this, and also create an innovative sales concept, new market entrants in healthy food vending are setting new sales and health trends. The article describes the successes of H. U.M. A.N Healthy Vending, a company that provides gluten-free products, low-sugar alternatives, and some organic products in its vending business.
This company was established by conducting environmental and competitive analysis to identify a niche in the vending market. This niche was discovered by the CEO of the company when witnessing an upper-income consumer purchasing a soda from a vending machine prior to her workout, while at the same time the CEO was frustrated in a search to find bottled water. Today, this franchise business model teaches local vending machine entrepreneurs how to procure products locally that focus on high fiber content, vitamin enhancements, and proteins. This article is relevant to the class as it illustrates how non-retail companies can identify business opportunities by conducting high volume market research.
The profit and expansion success found by H. U.M. A.N. Healthy Vending shows that there are customers interested in snacking healthy and assisting in reducing obesity. By setting up a franchise model, it provides profit for selling machines and advertising to commercial buyers without having to conduct maintenance and many overhead costs found in traditional store retailing models. The article illustrates the profit potential of vending sales and its ability to be diversified with brand equity in profitable markets with high consumer interest.
Not all non-retail companies have to operate traditional business models to achieve success with their target customers.