Competition between the Internet and traditional News Media by Dimmick, Chen, and Li - Article Example

The survival of print media in modern times has become questionable; there has been a lot of debate on this matter. The topic of today’s discussion is “Will Print Newspapers Survive in the Current Business Environment?” According to Kuttner, print newspapers can survive in the future, if journalists work professionally. In explaining his motive, he gives the example of the poor quality of news that is published on the web; moreover, he refers to the flop ideas of web-only newspapers and magazines that have failed.

He further argues that newspapers are still the primary source of spreading the word, and even most of the websites cite them. Thus, he asks journalists to stick to their job, and do not despise what amateurs have. Newspapers have the power to break or make news, it doesn’t matter, what is natural or what it contains. However, with the increasing number of news websites, and discussion blogs, the giants of the newspaper industry have started to lose their grip. According to Klineberg, newspapers are losing their circulation on regular basis; however, investors and shareholders are still demanding the same volume of profits.

Further, he argues that relative change in the market and profit of online newspapers in comparison to decreasing in the circulation of the printed newspaper. Considering the profit margin, and the popular trends, Klineberg does not give any hopeful comment regarding the future of print media.