IntroductionLatin is located in the Latin America region, and it is the largest country. The country has unique geographical setting including biodiversity. The biodiversity is in terms of the fauna and flora. In addition, there are numerous natural features that attract tourists. Moreover, Brazil has hosted numerous mega events with the purpose of showcasing the features and activities in Brazil. Numerous activities also take place during specific periods, and it affects the business and tourist activities. The paper discusses Brazil as a tourist destination. Some of the discussions will be premised on Brazilian society, Brazil’s tourism industry, numerous features, and activities that tourists seek to achieve in visiting Brazil.
Other discussions will be based on accommodation, transport and other factors that dictate the tourism industry. Brazilian SocietyAccording to the Discovery Channel (2004, p. 27), the first inhabitants were Amerindians. The Portuguese came to Brazil to such for wealth and changing religious orientation. The Portuguese then imported Africa slaves as a labor force. Other movements from the Middle East, Asia and other parts of the world resulted in a multicultural society.
The diversity of ethnicity in Brazil is attributed to the movement of people to Brazil and intermarriages that created more diversity. Brazil has numerous natural resources, which are the source of most economic opportunities. The country has volumes of crude oil and numerous minerals that produce products such as steel and iron. In addition, Amazon River attracts tourists and other agricultural activities that generate wealth and creates employment. Therefore, the sources of wealth and employment opportunities in Brazil are diversified because of the nature of economic activities and natural factors.
Brazil’s Tourism HistoryThe first ‘outsiders’ to visit Brazil were the Portuguese, and can be seen as tourists, who stated that Brazil was a ‘tropical paradise’ with people ‘as wild as the jungle’ (Bandyopadhyay and Nascimento 2010, p. 934). The human movement to Brazil and the numerous explorations opportunities attracts more tourists. Brazil utilizes the cultural diversity as one of the components to attract tourists. Brazil also uses the environmental features as a cue to attract tourists to the country. Other authors such as Boniface and Cooper (2001, p. 335) traces the Brazil’s tourism history to the Portuguese royal family in the nineteenth century who lived around Rio region.
The significance of the Rio Carnival that is traced to the Portuguese royal family resulted in the government creating the Department of Tourism in the 1930s to advance tourism requirements. The government in the 1940s, 1950s and mid-1980s concentrated in Rio beaches and features around Rio to attract tourists. However, the strategy was ineffective, and the government changed the strategy and developed other areas as tourist attraction such as Tijuca National Park.
Moreover, training and development were included in the new changes to ensure the employees, and other stakeholders understood their roles and operated effectively (Leal, Netto, Trigo 2012, p. 175). The Rio CarnivalCarnival and other Pre-Lenten celebrations occur across the world yearly, and the origin of Carnival is still been debated and even the dates. It is believed that the Carnival started with the Catholics and celebrated before the Ash Wednesday and many people believe the origin of Carnival is the prohibition of eating meat during the Lent period. Carnival then spread through France to other regions and Catholic Portuguese introduced it to Rio de Janeiro.