Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture – Article Example

The paper "Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture" is a great example of a management article review. In an article titled, ‘Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture’ published in Bloomberg Business Week during September 18th, 2014, Brad Stone and Adam Satariano reflect on an internal management strategy of Apple. Tim Cook, operating as the new Chief Executive Officer (CEO) of Apple Inc. interviewed in the article reflects on the need for collaboration as a strategic measure to generate success for the organization. Cook is observed to lay greater stress on the point of needed collaboration between employees relating to different departments like hardware, software and also services. Encouraging the employees to work in a collaborative manner is taken to help the organization to gain holistic success in terms of its business, operational and service performances. Collaboration encouraged aims to blend the activities and potentials of different persons to form a team culture that contributes to the generation of organizational success and a positive experience (Stone and Satariano).
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The analysis of the article reflects collaboration as an effective business strategy. The existence of needed collaboration and coordination between the different departments in an organization contributes to the sharing of marketed and customer related information and thereby helps in generating greater experiences. Moreover, collaboration generated between the different departments also help the people act in a cross-functional manner to help in the meeting of business and customer satisfaction objectives. Thus, Tim Cook of Apple Inc. stressed the need for generating collaboration not in terms of virtue but rather as a strategic tool for generating long-term success (Stone and Satariano).