International Marketing: Global ImpactIn terms of international marketing, there are a lot of things to consider. Like for example, the knowledge about the subject. In this paper we will find out the meaning of marketing and how it enters global marketing, the effect of the international environment on the business involved in international marketing, the effects of internationalization in the implementation of the marketing mix, and the fact that cultural factor has greater impact on an organization moving from one country to another and the reason why not non-cultural factors. MarketingMarketing changed and evolved through periods of time.
Today, it is standing continually providing benefits to consumers wherein the benefits will be provided and transactional exchange will take place. It is where the people are the producers and consumers, where the producers continually create or make goods or the basic needs the intended consumer needs then in turn the money earned by the producers made by selling to produce more goods. A healthy synchronization of the producer and the consumer leads to a healthy market. Marketing is defined by the Chartered Institute of Marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitability. ” An international tourism/hospitality company which is continuously changing and evolving through the years as part of its business management is the Marriott International Hotel.
Most of this hotel’s branches are in the United States. During the recent years, this company is putting up businesses in various parts of the globe. It is entering new market. However, there are problems that they are meeting along the way. Despite this, the company is continuously addressing each problem. This company is consciously entering new market like that in Singapore, Australia, and many other countries that require co-ordination, planning, implementation of campaigns and competent manager(s) with the appropriate skills to guarantee success.
That is why the objectives, goals and targets of the company have to be supervised and met, competitor strategies analyzed, anticipated and surpassed. The local market like the dry and wet markets, leading grocery stores and small booth or stall selling goods are some examples of marketing. Through effective use of market and marketing research, the Marriott International is continuously identifying the needs and wants of the customer and is trying to deliver benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy revenue for the organization.
Eventually, these markets, changing with time are generally increasing meaning more competitive than before. These lead to market going international or global. International Marketing’s CharacterizationInternational marketing is a scrupulous application of marketing concerned with developing and managing trade across international boundaries. The world today is getting smaller because of the following reasons: wide marketing overseas that enables the producers or the marketers to sell products in different parts of the world, modern technology, meaning the improved transportation and communication- the internet- which is more practical, and social mobility where people in all different parts of the world travel more and see more recognizable brands.