Entrepreneurship, Customer Experience, and Environmental Impact - Article Example

Entrepreneurship, Customer Experience, and Environmental Impact Summary of Entrepreneur Interview This summary of entrepreneur interview focuses on Sarah Polley Takes on a New Role: Filmmaker, an article that is published at the website Experience.com. This website preoccupies with highlighting young entrepreneurs who have made a mark in a specific sector or industry in the economic landscape of the modern world. Through articles that are contained in this website, readers get an opportunity to understand the role of entrepreneurship as a driver of innovation and progress in society. The aforementioned article is authored by Jenny Halper, a resident writer at Experience.com. The author commences by noting that Sarah looks considerably young, especially in comparison to the things that she has achieved at her tender age. Although Sarah takes her accomplishments in an easy manner, it is evident that she has already achieved what most of her contemporaries will ever achieve in their lifetime. According to the author, Sarah is amiable and easy to get along with, factors that the author notes as being critical to propagation and sustenance of a perpetual entrepreneurial spirit. In other words, Sarah’s strength lies in the fact that she has the right attitude and mental orientation to support entrepreneurship (Baron 12). Sarah’s business idea revolves around the entertainment industry with a specific interest in filmmaking. The author takes us through Sarah’s journey into the world of commerce in modern society. According to the author, Sarah commenced her acting career at the tender age of four. By the time she attained eleven years of age, Sarah was a recognized crusader for peace in different parts of the world. At twenty years, Sarah was an accomplished script writer and film director. Evidently, Sarah’s success as an entrepreneur is anchored on her ability and willingness to counter societal limitations such as age and level of education (Baron 16). She effectively demonstrates that entrepreneurship is an art that requires hard work, dedication, and foresight in regard to the specific area of interest. Successful entrepreneurs must be willing to put in the necessary time and effort into their idea in order to guarantee realization of their original plan in regard to their investment idea (Baron 23). For instance, during the time this interview was conducted, Sarah was in Newyork to sensitize people on Away from her, a thematic film that she is currently working on. Sarah’s idea has been instrumental in meeting consumer demands and preferences in the market. Her idea for a film was meant to meet the recurrent desire by customers for qualitative and informative productions. She focused on her strong points in a bid to maximize the overall influence and dominance in the highly competitive and discriminative film industry. The consumer need that was addressed was innovative and dynamic because it offered an opportunity for enthusiasts to enjoy the benefits that accrue from qualitative and informative film production. Her films are also thematic and mostly focus on pertinent topical issues that are evident in contemporary society. Through her filmmaking venture, Sarah Polley has had an immense contribution to propagation of inherent ideals and aspirations that characterize human existence in modern society. Sarah was faced with numerous challenges that almost derailed her quest to venture into filmmaking. For instance, there was very high competition and difficulty in penetrating the industry due to the reality of discrimination by established professionals in the industry. However, her venture was successful because of consistency and the ability to withstand pressure from within (Baron 35). These attributes were the hallmark of her success in professional filmmaking. Customer Experience with a Service Customers play an important role in supporting the overall actualization of commercial ventures in markets. They form the basis on which businesses operate and present their products and services in the market. Customer participation accentuates the overall essence and rationale for investing in a specific area of interest within a market segment (Aulet 65). Customer satisfaction is a crucial component in regard to realization and sustenance of profitability in the market. It is necessary for commercial entities to understand the relevance of customer satisfaction in their daily undertakings. This analysis shall analyze a personal experience about a good customer service encounter and a poor customer service encounter. My good customer service encounter occurred during my visit to Walmart. I had gone to the store to purchase some household utility goods. When I entered the store, i was greeted by a jovial attendant who seemed eager to serve and offer help if necessary. We exchanged pleasantries with the attendant, after which I proceeded to do my shopping. My expectations were fully met because I expected the attendant to instil confidence in the customer. In fact, the attendant gave me a good reason to return to the store at a future date. The quality of service was excellent because it embodied all the basic areas that characterize such undertakings in the business world. This experience sufficed as my best experience because it is rare to find attendants who are full of life and vigour. My worst customer service experience occurred during my visit to a fast food outlet. I noticed that something was wrong the moment I approached the attendant in order to place my order. The attendant was not jovial and actually exhibited a general lack of interest in offering service to me. To make matters worse, the attendant did not respond to my greeting, a pointer to his disillusionment and lack of courtesy. This effectively prompted me to doubt his validity and qualification as a customer care attendant. Attendants should always add value to the experience with the customer. They should spice up the experience by engaging in constructive discourse that can keep the customer interested in regarding to their shopping experience (Aulet 74). The experience did not meet my expectations because I expected superior service and the overall desire to offer service to the customer. In terms of performance, the service was below average and did not qualify as being a pleasurable experience. This experience qualified as my worst customer service experience because I have never witnessed such negative response in regard to customer service. Such encounters should not happen to business entities that seek to consolidate the market through delivery of service to customers. This experience should serve as an example of how businesses should not treat their customers. Summary of Environmental Impact Environmental impact analysis seeks to gain understanding on how a new product in the market will affect the environmental wellbeing of its locality. Environmental assessment should cover pertinent aspects of environment such as sustainability and ability to withstand negative outcomes that emanate from establishment of commercial entities in a locality. The modern world is increasingly experiencing negative effects on the ecosystem. The role of businesses is to contribute towards environmental sustainability and propagation at all times. Therefore, it is not recommended to support business entities that do not uphold the aforementioned aspects of environmental aspirations in society (Miner 89). A god product should consider the expected outcomes from its launch and sustenance in the market. For instance, a product should not destabilize the environment through unsuitable discharges into the ecosystem. Most products anchor on the need for environmental safety and sustainability. Products that recognize this reality have a high likelihood for success, profitability, and dominance in the market. Although most business ideas tend to overlook the importance of environmental sustainability, it is necessary that such entities devise an appropriate approach to environmental conservation (Miner 94). Environmental impact assessments should strive to demystify the hidden role of environmental sustainability in enhancing success of businesses entities. Suffice to argue, business entities that do not undertake the appropriate environmental practices risk losing their influence in the market. It is important for business leaders to understand diverse and recurrent issues that form the basis for environmental conservation and sustainability. This aspect is crucial because it creates impetus for proper execution of the business mandate in the market (Miner 97). The discourse on environmental sustainability is gaining traction through involvement of major corporations in advocating for business practices that accentuate it. Although majority of business entities are compliant with expectations, there are few that conduct their activities in total disregard of realities that characterize environmental sustainability and safety. It is necessary for businesses to understand their duty and responsibility in regard to realization and sustenance of appropriate standards of environmental safety and sustainability (Miner 109). Generally, corporations should develop products that promote the environment as opposed to those that undermine pertinent areas of concern regarding the environment. Businesses that engage in inappropriate practices risk losing their appeal to customers, who are passionate about environmental conservation and sustainability. The main importance of environmental conservation is that it ensures better and healthy working conditions for businesses. In fact, whenever businesses hurt the environment, they contribute to their downfall in future. Regulation of business activities is necessary in ensuring adherence to laid down provisions that govern development and distribution of products in the market. It is unworthy for businesses to undermine environmental safety and sustainability, yet they depend on the same environment in their daily undertakings. Therefore, environmental safety and sustainability should anchor the rationale for commercial engagements in diverse societal contexts (Miner 112). Works Cited Aulet, Bill. Disciplined Entrepreneurship: 24 Steps to a Successful Start-up. Newyork: John Wiley & Sons, 2013. Print. Baron, Robert. Entrepreneurship: An Evidence-based Guide. London: Edward Elgar Publishing, 2012. Print. Miner, John. The 4 Routes of Entrepreneurial Success. London: Berrett-Koehler Publishers, 1996. Print. Read More