Cinnamon Toast Crunch Cereal Nutrition by Andrea Cespedes - Article Example

Ethos is a technique of persuasion in which the author tries to persuade the target audience on his or her credibility by using information that is considered approved. The article author, Cespedes has employed this method on several occasions in her work. Notably, she denotes that “the American Heart Association recommends avoiding saturated and trans fats because they contribute to an elevated risk of heart disease” to show that it is not suitable for human consumption (Cespedes para. 2). In this case, the author used a credible institution, which is mandated with the purpose of health issues in the country.

As a result, the reader may readily accept the information to be factual rather than just a blog to scare away users. The information is retrieved from the Heart Association group based in the USA; thus, the data is credible. In most cases, when credible information, more so from a reliable institution, the target audience has nothing to do, but to believe in such information. Ethos is not only reflected in paragraph two of the article as denoted above but also the same kind of persuasion can still be found in other sections of the report.

For the excerpt considered below, the writer users another credible institution to make strong her standpoint. In this case, the food preservatives are not good for the health of a person as echoed by the Center for Science in the Public Interest. Even though she fails to pinpoint the impacts such additives may have on the health of the eater the data used can easily convince the target audience to evade the use of cinnamon toast crunch. The extract is as below:             “The cereal also contains food preservative BHT to help maintain its freshness.

The Center for Science in the Public Interest recommends you limit your exposure to this preservative because its effects on your health are inconclusive and can easily be replaced with safer alternatives (Cespedes para. 5).” The other crucial rhetoric applied by the author is pathos. In this case, an emotional appeal is elicited, especially with the use of sentiments that may evoke feelings. However, pathos is not extensively used in the article as compared to ethos, which appears in almost every article.

A portion of that kind of element can be retrieved in the last section of the writing. The writer indicated that “The cereal also contains food preservative BHT to help maintain its freshness,” something known for ill health by almost everyone (Cespedes para. 5). In this excerpt, it is evident that it is common knowledge that the BHT is used for food preservative regardless of its well-known chemicals, which is harmful to the health of an individual. Irrespective of this fact, people still resort to using such kinds of food in their diet.

Therefore, it is an emotional appeal to the reader and a reminder that it is a bad thing to use foods, with preservatives even if the dangers of such things are well-known. Pathos reveals what is already known by the author as a fact, and convinces him or her of the risks associated with the continual use of such things in real life. Logos is also evident in the selected article. In this case, the writer tries to persuade the reader with the use of facts that may be known to the audience as logics (DeGrasse 49) For example, in this article, logos used herein occasions things that the audience may find in scientific studies or most are things have been taught at school, especially in biology class under the topic of nutrition.

For example, an extract from the writing “A three-quarter cup serving of Cinnamon Toast Crunch contains 130 calories. It provides 3 g of fat, with just a half gram of saturated fats and no trans fats,” is an example of a formulation that make use of biological principles (Cespedes para. 1). In this case, the author uses her calculation methods to prove to the target audience what she or he uses on a daily basis when taking a three-quarter cup of cinnamon toast crunch. Her calculation can be derived from logic found in scientific studies.

Even if the article is brief writing on cinnamon toast crunch, it offers crucial information about the product, both the bad and good without bias. The writer uses different rhetorical analysis elements to reach the target audience about things that matter as far as health and nutrition are concerned when using this kind of product. Notably, the use of ethos is frequent as it can be found in almost every part of the article. The author made use of public institutions in every paragraph to appeal to the reader about the product.

Also, having in mind that the author is a fitness nutrition specialist, she uses her knowledge to explain points that are logically linked to nutrition, thus the use of logos. However, the use of pathos is not widespread as compared to the styles described above. It can be detected in tinier quantities in selective paragraphs.