Exploring Factors Influencing the Adoption of Mobile Banking by Tariq Bhatti – Article Example

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The paper "Exploring Factors Influencing the Adoption of Mobile Banking by Tariq Bhatti" is a great example of an article on social science.   This article, ‘ Exploring Factors Influencing the Adoption of Mobile Banking’ is written by Tariq Bhatti from the College of Business Sciences, Zayed University, Dubai, United Arab Emirates(Bhatti 2007). The article is available and downloadable from http: //www. arraydev. com/commerce/jibc/2007-12/bhatti_Final. pdf. It elaborates on the various factors that determine mobile commerce adoption by users, highlighting the challenges that have influenced and perhaps hindered its uptake, as well as various explanations behind these challenges. The writer has carried out a survey to ascertain the effects of various factors that determine the adaptability of mobile commerce among various user brackets with diverse experience, different gender, educational background, and age groups.

These include, among others, perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control, and the intention to adopt mobile commerce. To some extent, the results from the survey are meant to help planners and marketers to allocate significant resources towards reducing barriers and development of e-commerce. The article is very precise on problem definition.

It stipulates the challenges that have been encountered in the adoption of mobile commerce in the given setting. The style of presentation used is very good, as the arguments are presented in chronological order all the way from the beginning to the end, giving the thesis and going ahead to illustrate the research from the beginning to the end (Bhatti 2007). The article is very important in strategic marketing and for the general advancement of organizational effectiveness because the study carried out in the survey intends to find out various issues related to mobile commerce.

Mobile commerce is one of the fastest-growing areas of e-commerce; according to the website ‘ How Fast is M-commerce Growing? 2010 IR Mobile Conference Tells’ (2010), which every researcher and student involved in marketing cannot dare to underestimate. Mobile commerce will be a key support in any successful business in any business cities and countries like the United Arab Emirates.    

References

How fast is M-Commerce Growing 2010, How Fast is M-Commerce Growing? 2010 Mobile IR Conference Tells|eCommerce Blog, viewed 27th October 2010,

Bhatti, T 2007, ‘Exploring Factors Influencing the Adoption of Mobile Commerce’, JIBC, Vol. 12, No.13, viewed 27th October 2010,

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