Strategy, Organizational Effectiveness and Performance Management – Annotated Bibliography Example
Annotated Bibliography, E-commerce Critical Reflection of My Assignment My assignment has various mistakes that would have been avoided. From my lecturer’s feedback, I needed to apply the recommended theory, provide evidence of my business’ competitors through competitor analysis, read more about business models and how they could contribute to the success of the business, and show how I have developed a digital business. My lecturer also pointed out that I needed to include a finance section, describe how I would market, and how to design a website. All these mistakes prove to me that I did not know much about the requirements of a business proposal. This made me fail to comprehend what I should present to make my proposal convincing. I failed to show how I would make my business digital. Based on these mistakes, I decided to look for academic sources on good proposal writing, competitor analysis and the best business models. If I were to rewrite this proposal, I would consider the following.
Business plans should include some numbers. The finances, however, should be presented in the form of a business model. This should show that the entrepreneur has thought about the right strategies that would drive the business to success. In my report, I would look for the right model and explain how it would integrate with the business components like the human resource, the business opportunity, and the digital nature of the business to ensure success. I would do more analysis and logically explain how the model would lead to business success. This means that, in my next report, I will need to justify the choice of my model, explain my competitive position by analyzing the business’ competitors, and provide a detailed budget.
Another crucial point which I failed to include in my report is the market analysis. Information about the market would explain why I decided to venture into that business. It would also explain the benefits of developing digital business. Market analysis would help me know how to get market for my services. Market analysis would reveal the areas of opportunities that I would exploit to make the business successful. The analysis would reveal the strengths and weaknesses of the competitors for the business to fairly compete in the market. Market analysis would also reveal the customers’ preferences, tastes, and attitudes, which are important in the formulation of strategies to provide them better services.
My business proposal did not include a description of how the website would be designed. In the current business environment, internet has become an important medium through which customers can be reached. Additionally, this was a digital business, and a description of how its website was going to be created was necessary. If I were to write the proposal again, I would make sure I provide details of how the business website would be developed. This will include; details about how it will attract its targeted audience, the aim of the website, the layout and how easy it would be possible to navigate, and how it would be made appealing.
Dressler, S., 2004, Strategy, Organizational Effectiveness and Performance Management: From Basics to Best, New York: Universal-Publishers.
This references talks about the value of a competitive advantage and why some businesses get successful and others do not. It describes the main steps necessary in establishing and managing a business to success. A logical argument is developed around the organization of a business which managers always think that they have done right. Another important information utilized in the research is; how the organization can be done better to ensure improved performance. The secret is better organization. Better organization constitutes; the teams, the organization, and the individuals. This provides information about formulation of an appropriate strategy. The resource provided the necessary guidance in strategy development and insight into successful organization management incorporated in the plan. The resource has important information about strategy alignment to delivery elements and key designs. This is important in the research because it provides guidance on selection of an appropriate strategy considering the selected business design. Its weakness is that it describes successful organization structures based on products only, and not services. It is specific to the products and excludes guidance on the service industry. Another weakness is that it describes strategy alignment in relation to complex organization structures, the international organization, and basic organization structure, but does not consider small business enterprises like the one proposed.
Muehlhausen, J., 2013, Business Models for Dummies, New York: John Wiley & Sons.
Importance of a business model; the reference creates awareness about the role of a business model in a business start-up. The model determines the operational contexts of the business. This resource widens ones knowledge on operational contexts and why they are defined into models. There is the concept of the profit ladder which explains the reason for inclusion of a business model into a business. It has the following components; hard work, intelligence, experience and a good business plan. All these run parallel to the business profit potential. One can start a business and get money, but this would not be consistent if there is no model. The business can make profits after some time, but this may be for a short time because of lack of a business model. A business model defines the business and helps in establishment of a brand. For an entrepreneur, who is developing a business proposal, it is important to read this book to gain more knowledge on the type of model he or she would select. This resource is easy to understand and has more information on business model selection and development. It also provides information on how a business competitive advantage can fit into the selected business model. There is relevant guidance in relation to the research. The weakness of this reference is that it does not provide development of a business models for digital business, or does not offer much information about the digital business.
Peri, J. D. P., 2012, The Small Business Start-Up Kit, 7th Ed., California: Nolo
This book is about what is necessary for a business start-up. It contains one important section that informed the writing of the business report: drafting an effective business plan. It has the distinction between different plans of different purposes which informed the research of the type of business proposal. The business plan in this case was for a business start up, specifically considering a digital nature of the business. It did not aim at raising funds from investors. The reference provides guidance on how to distinguish between the business and an individual. It differentiates the two entities. This was not used in the research but guided writing of the plan.
There is a section about making financial projections, which was assumed in the business plan on the basis that it was an individuals business. Corrections from the lecturer, however, indicated the importance of financial projections, and this specific sub topic in this book provides guidance on what is necessary when considering a new business financial requirements. Another important section is the start-up cost estimate. This is related to the business financial requirements and is good for good planning. One weakness with this resource is that there are no inclusions of the challenges experienced when writing such plans, and no incorporation of business models and strategies.
Sonne, A., 1999, Determinants of Customer Satisfaction with Professional Services-A Study of Consultant Services, Konomisk Fiskenfoforskning, 9(2). Retrieved from:
This is a research report about a study on customer satisfaction. It has information on factors that determine customer satisfaction. In this business, customer satisfaction is a priority. The customers have to be enticed to get a place to offer plumbing services. What the customer needs to be satisfied is important in the development of a business strategy as well as the design of the business website. In order to assess customer satisfaction, it is necessary to develop a business website that allows them provide feedback on the quality of the services. This reference also brings in other ideas such as other website components that make the customer satisfied apart from quality.
Weaknesses: The study is limited to consultant services. Although plumbing services require consultation, there is more about the services offered on the ground than consulting only. The study is, however, helpful because it provides information in one important part of the business; consultation. The model of assessment of the determinants of customer satisfaction assumes that perceived quality is the source of satisfaction. The research therefore focused on what customers use to assess quality of consultation services