Communication Theory Summary & Understanding – Admission/Application Essay Example
The Eclipse of the Public: Summary The Eclipse of the Public: Summary In this week’s reading, “The eclipse ofthe public,” Dewey explores how ineffective communication hinders the operation and existence of the public. Mass society theory postulates that public opinion and action is often swayed by media. The American system of administration lacks in public education, which keeps citizens oblivious of the country’s administrative structure (Dewey, 1927). According to the author, media and technology has gone beyond traditional face-to-face communication by ensuring swift circulation of information and ideas across large states transforming the way people think and behave. This in turn promotes individualism, which does not favor community existence (p.114). The society is non-existent and if it does, it is entangled in strong threads of uncertainty about its own existence. According to the article, the advancement in politics of unity has done little to curb waning individual participation in the public. Voters are increasingly becoming passive with just a few likely to exercise their voters rights (P.118). The structural alignment of the public is such that the public cannot effectively utilize its organs such as political parties to mediate political moves (P.121). In accordance with the premise of mass society theory that the media is symbolic of modernity, the society, under the influence of technology, has glided into individualism, which works to exterminate or eclipse the existence of the public.
Even though it is true that the media is awash with exaggerated information that are well drafted to suit the taste of the audience, the author is on point by claiming that technology has spurred individualism in the society, thus clouding the existence of the society. The media is indeed a presentation of the contemporary society.