StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Grocery Store Visit - Assignment Example

Cite this document
Summary
Watch some consumers do the shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products? How closely do they examine the packaging? Can you make any conclusions about the role of packaging? What, if any…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.9% of users find it useful
Grocery Store Visit
Read Text Preview

Extract of sample "Grocery Store Visit"

A Research Paper about a Grocery Store Visit 1. Watch some consumers do the shopping. What aspect of the display/aisles seems to be most effective? How much time do consumers spend buying different products? How closely do they examine the packaging? Can you make any conclusions about the role of packaging? What, if any did you learn about consumer behavior? Whilst visiting a grocery store, I witnessed that the consumers shopped more easily as compared to other stores which did not have a store layout as such. The aisles had the most effectiveness because consumers could easily pick up brands off the shelves. The displays were there just to let the consumers know what kind of experience they can have once they purchase the products. The consumers spend quite a bit of time buying different products because they need to find out what price quotients were on offer and how they were able to extract the unique benefits of the products that were put up on aisles. They also have a very close and incisive look at the packaging domains because this is something that holds a great deal of significance for them. They find out how it can be useful to their day to day needs and what kind of advantages they can derive from the packaging that encompasses the product itself. I learnt about consumer behavior that it is something which can tell a great deal about how brands need to be packaged, priced and positioned because it is for the consumers themselves that the products are being sold in the retail stores. 2. How are the products grouped in a typical aisle? Can you look at the product displays and guess which brands are market leaders? What makes you think that? Which brands seem to be competitively much weaker? Why? Products are grouped in aisles based on the product category. This means that the products which fall under a specific product category are arranged closely with one another. The competing brands are also closely placed with one another which allow the consumers to pick and choose a brand based on their understanding, prior perception, advertising, consumer promotions, etc. The brands which are the market leaders under specific segments include Kellogg’s, Tide, Kitkat, Marks and Spencer, Dettol and Coke to name a few. These represent different categories of products which have been arranged on the aisles for a better understanding and visual display of the consumers. These are easily the market leaders because their shelf presence is the top most and my thinking has come about because I see a number of x-stands, banners and neon flashers in the store and outside of it as well. There are a few brands which are competitively weaker because they are lying on the shelves for their mere presence. They have to meet certain sales targets and be available to the consumers and that is the reason why they are on the shelves. 3. Do you notice any store brands? How many categories do they cut across? How prominently displayed are these brands? There are the store brands present within the retail chain as well. These store brands are mostly comprised of the food categories and mostly the frozen foods. Since the consumers always look for a cheaper option, these store brands work well and offer them what is required by them on a day to day level. There are other store brands within the snack category as well but these are not being aggressively positioned and targeted by the retail chain. This has meant that that the frozen food store brands are having the best possible mileage and giving the retail chain a name of its own self. The display for frozen food category is very prominent as people throng this area of the retail chain more than any other. The store brands have actually given the retail store a share of voice that it would not have achieved had it given up on this idea. 4. Pick a product category. Write down the prices of the different brands in the category. What do you notice about the prices? Can you identify any differences in pricing strategies of different brands and companies? The product category chosen is of chocolates which come under the food and other edibles. The Hershey’s chocolates are priced as the most expensive ones while the local chocolates have been at the other end, priced as much as four times lower yet at the same size as the Hershey’s chocolates. The prices are lower for the local brands because they are not that renowned and are thus bought less by the consumers. On the other hand, Hershey’s, Kitkat, M&Ms and other famous chocolates are comparatively higher in price and thus get purchased more often by the consumers (Kotler, Armstrong, Trifts & Cunningham, 2011). The pricing strategies used by the local manufacturers of chocolates are such that they want to penetrate the market by giving the consumers a cheaper option. However, this strategy is not working as per the store representative who suggests that the expensive and more renowned chocolates get sold more often than the local brands. 5. Any other comments? Any suggestions for the store manager? Any suggestions for the brand managers? There are some suggestions for the store manager to implement them within the retail chain. This comprises of a better arrangement of products so that there is more visibility of brands that are on offer. It will also give a good idea to change the layout to have more adaptability for promotions and visual display. This will mean that the consumers will find it easier to roam through the aisles and pick and choose products as and when they like. It is important because they are continuously being monitored by the store staff as per their requirements. I would also like to comment on the neon flashers that are on display. These should be a bit brighter than they are at the present. It will make sure that the store showcases a good opportunity for brands to highlight what they are offering and what their intended messages are to the consumers who are visiting this retail store. References Kotler, P., Armstrong, P., Trifts, V. & Cunningham, P. (2011). Principles of Marketing. 8th Canadian Ed., Pearson Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Grocery Store Visit Assignment Example | Topics and Well Written Essays - 750 words, n.d.)
Grocery Store Visit Assignment Example | Topics and Well Written Essays - 750 words. https://studentshare.org/sociology/1765683-a-research-paper-about-on-a-grocery-store-visit
(Grocery Store Visit Assignment Example | Topics and Well Written Essays - 750 Words)
Grocery Store Visit Assignment Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/sociology/1765683-a-research-paper-about-on-a-grocery-store-visit.
“Grocery Store Visit Assignment Example | Topics and Well Written Essays - 750 Words”. https://studentshare.org/sociology/1765683-a-research-paper-about-on-a-grocery-store-visit.
  • Cited: 0 times

CHECK THESE SAMPLES OF Grocery Store Visit

Does the Race Affect Allocation and Distribution of Resources

… is a function of the wage they receive" (Romaguera 14) is true, wages in minority neighborhoods may be lower, because they do not need to be higher.... If one worker is not productive and is fired, there are many others waiting to take his or her place, who will work for the same wage....
3 Pages (750 words) Essay

Costa Rican Economy

A grocery store chain in Costa Rica would be no exception.... The local Costa Rican grocery store will have inflated prices as well, of both, local and imported products.... (Costa Rica Businesses 2008) A small scale chain of grocery stores in a developing country can go both ways when it comes to 'making it'.... In this way, the chain of grocery stores could experience higher levels of business and revenues....
4 Pages (1000 words) Essay

The Shopping Cart Economics

rief History of Shopping Cart On June 4, 1937, Sylvan Goldman introduced the first shopping cart to his grocery store called Piggly-Wiggly.... Goldman's concept was simple: Make shopping easier for the customers and they will visit the store more frequently and buy more, generating Goldman more income.... So, Goldman hired decoy shoppers of all ages and both sexes to push the thing around the store.... That and an attractive store greeter did the trick, making him a multimillionaire and a legend....
2 Pages (500 words) Essay

Scanning the Environment

It will appear that a diversification by our grocery store chain into online retailing with a quality image for the lowest possible price and an emphasis for the Non-Hispanic Whites, Asians and Hispanic consumers is likely to be a winning strategy.... Thus, both of the previous are not strictly in competition because Amazon serves consumers who are too busy to visit a store, but Aldi lures consumers to the store with attractive advertising and web image.... Amazon grocery, a relative newcomer to the market, which commenced operations in May 2006, has an emphasis on the organic and health food related markets with an inventory… About half of the previously mentioned inventory items for Amazon grocery are organic and health food related items....
2 Pages (500 words) Essay

A&P: Conflict between Sammy and His Boss

The author used the setting of the grocery store and first person narration to describe the changes in the thinking and pattern of Sammy's acts and justification of his behavior and choices he made and consequences he faced as a result.... n the story, Sammy makes a leap from adolescent, knowing life a little more than it was in the grocery store, into a man that is able to head towards the rough patch of life.... The grocery store setting helps to shape his imagination by the opportunities that it gives Sammy to expand his imagination....
2 Pages (500 words) Essay

Scientific Method

Percentages for each grocery store was also computed to determine whether there was difference in the quantity they stocked.... esults and Conclusion The results determined that all of the three grocery stores stocked high quantities of processed cereals as compared to fresh cereals as shown in Table 1Fresh (%)Processed (%)grocery store 18812Grocery Store 27921Grocery Store 38515The study realized that of the processed cereals stocked in the three grocery stores the beans and breakfast cereals were the most preferred representing 80% of the totally processed cereals stocked....
2 Pages (500 words) Essay

Learning Assignment

I go to the grocery store and grab a cart then procced to the nearest aisle before to begin my shopping.... I go to the grocery store and grab a cart then procced to the nearest aisle before to begin my shopping.... So I made a list of purchase in my next visit to the grocery.... noticed that my succeding visit to the grocery is more cost-effective.... I also noticed during my second visit that if I ask for information about a certain product, their sales assistants are helpful and well, induces me also to purchase the item/s....
2 Pages (500 words) Essay

Using Technology Globally

For example, the company targets the Korean public because people are so busy, they do not have time to visit the grocery outlets (Bergen, 2011).... In other countries, people may actually have the time to visit the grocery stores.... It taps on the need for people to see their grocery physically before purchase and thus creates the illusion of visiting a store and then having an order delivered.... Korea's Tesco only supplies grocery within the country… Therefore, it is not a global company....
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us