StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Edmunds.com marketing - Essay Example

Cite this document
Summary
Edmunds is an automotive private company that came into existence in 1966 in the business of book publishing, which is still in continuity but Edmunds has expaned its horizon by providing data on auto pricing. It went online in 1994 by posting on a gopher site but after one…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Edmunds.com marketing
Read Text Preview

Extract of sample "Edmunds.com marketing"

Download file to see previous pages

The three books published by Edmunds are Edmunds.com New Cars & Trucks Buyers Guide, Edmunds.com Used Cars & Trucks Buyers Guide and Edmunds.coms Strategies for Smart Car Buyers. It provides automotive information through other media as well. Edmunds operates through its headoffice in Santa Monica, California and is continuing an office outside of Detroit, Michigan. After expanding its business in 1995, Edmunds has been updating and improving its websites regularly. Tips/Advice- In this segment of the site, you are acknowledged about the process of buying.

You are guided on how to reach at the best financing deals. It also assists consumers in scheduling and provides other related tips. The Edmunds.com website provides free account service. Cosumers can set up their accounts on their own to get customized online services according to their personal needs. Edmunds’ services help buyers to zero-in the perfect vehicle for them. It gets you linked to a local dealer in realizing a deal. Instead of playing the role of a broker, Edmunds.com provides a listing of the area dealers to its visitors, with a clickable icon to receive a price quote from that very dealer.

Unlike other automotive sites, it offers you to choose from the list a dealer of your choice. The services of Edmunds are different and better from its rival companies, as car shoppers can have a view of list prices themselves unlike other websites, where you have to provide your personal address and contact details to receive a response. Edmunds provides both choices. You can opt for the additional option of finding the records of local car dealers yourself. By entering your area zip code and vehicle of your choice, you are provided a list of area dealers, who have the same vehicle, along with a link to that dealers’ website so that you may get a list price and other information.

Some of the

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Edmunds.com marketing Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Edmunds.com marketing Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1538354-edmundscom-marketing
(Edmunds.Com Marketing Essay Example | Topics and Well Written Essays - 1000 Words)
Edmunds.Com Marketing Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1538354-edmundscom-marketing.
“Edmunds.Com Marketing Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1538354-edmundscom-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Edmunds.com marketing

Introduction to the Marketing Concept

The definition of marketing varies from organization to organization.... The Chartered Institute of marketing (CIM) defined marketing as the "management process responsible for identifying, anticipating, and satisfying customer requirements profitably.... This is a very broad definition of marketing.... hellip; It highlights three important aspects that marketing accomplishes.... marketing does not just involve offering any goods and services but business organizations should strive to offer those which offer customer value....
3 Pages (750 words) Essay

Marketing communication

Before going into developing a marketing communication plan for Viejas Outlet Center, let's get a better understanding of what Viejas Outlet Center actually is.... Some of the biggest attractions of Viejas Outlet Center include various on-site leisure facilities, open-air stage arenas, In this report, we are going to develop a marketing communication plan for the center in order to improve the business by making the center more attractive and eye-catching for the public....
4 Pages (1000 words) Essay

Principles of Marketing

This paper under the title "Principles of marketing" focuses on the fact that marketing is one of the most important business functions.... The need for marketing as an integral function of business that facilitates business has only grown over the years.... nbsp;… marketing as a business function has evolved over time.... Traditionally, the business fraternity has seen many a change and mostly owing to the changes in the orientation of marketing....
7 Pages (1750 words) Assignment

Flower Marketing Channels

This case study presents the overview of a case study of Clark's Flower Shops to analyze the role of the traditional wholesaler in the marketing channels, what factors it is influenced by and why the traditional wholesaler is a very important player in the distribution channels.... Running Head: Flower marketing Channels: A Case Study of Clark's Flower Shops.... Department The role of the traditional wholesaler in the marketing channels is influenced by a number of factors....
2 Pages (500 words) Case Study

Environment Analysis of Germany

The Government gives full… Country economic, political, legal, and social environment is favorable for the car industry and microenvironment as well. The paper has been divided into five sections in first section The Third section is based on the recommendations of market entry strategy, and Section four includes marketing mix....
13 Pages (3250 words) Essay

Environment Analysis of Germany and Expansion of BYD Company

The Government gives full… Country economic, political, legal, and social environment is favorable for the car industry and microenvironment as well. The paper has been divided into five sections in first section The Third section is based on the recommendations of market entry strategy, and Section four includes marketing mix....
13 Pages (3250 words) Essay

Business Plan of EasyShop

This paper presents EasyShop is a supermarket chain store that was started in January 2011.... The supermarket is located in Las Vegas, Nevada.... EasyShop will offer various household and food merchandize at affordable prices.... Other than being affordable, the products and services will be of high quality....
8 Pages (2000 words) Assignment

Marketing Mix for U.S.A Car Market - Chery Cars China

The paper "marketing Mix for U.... ompanies are required to adopt a marketing mix strategy with the aim of influencing the responses of consumers towards certain products and/or services.... marketing mix comprises 7Ps that are a product, promotion, process, place, price, people and physical environment....
8 Pages (2000 words) Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us