StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Customer Satisfaction - Essay Example

Cite this document
Summary
John Ruskin, an English Critic of 19th Century, said, "Quality is never an accident; it is always the result of intelligent effort". This statement sums up the kind of efforts required for producing a quality product. John Ruskin outlined the need for a will to produce a superior thing…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Customer Satisfaction
Read Text Preview

Extract of sample "Customer Satisfaction"

Download file to see previous pages

The product development cycle starts with the assessment of the customer's needs and ends when the design is finally released. In this highly competitive environment world class organizations are supposed to implement the TQM strategy in order to continually seek better performance. In the world we live today, it must be amply clear that; In fact these guiding principles are inextricably linked to each other and development of this thought along with the development of other business processes can lead to some form of a competitive advantage in the market.

The modern view of quality is that products should totally satisfy the customer's needs and expectations in every respect on a continuous basis. This new concept calls for a well designed product with functional perfection, providing satisfaction beyond customer's expectation, excellence in service and absolute empathy with customer. TQM therefore encompasses a set of critical factors (Powell, 1995; Li et al., 2003; Arawati, 2005). In general, some of these critical factors can be identified as; Top management commitment: The top management of a company must be convinced enough to adopting quality control programmes.

This will help in conditioning the attitude of other departmental heads to regularly monitor the quality aspect. StrategicStrategic planning: Strategic planning is a process which, through an examination of external and internal factors for an organisation, results in a set of mission, purpose, objectives, policies, plans and programmes for implementation.Customer focus: A progressive organisation is supposed to have a strategy for quality which is based on customer perceptions of quality. Customer service after the sale of a product is considered as important as the quality of the product itself.

Benchmarking: It is the process of following the best in the industry. Human resource management: Human resources form the crucial part of any organisation. They are the key players in producing and delivering quality.Supplier relationship: Suppliers too have a role in quality assurances as their role encompasses the identification, acquisition, access, positioning, and management of the resources required for the product and the company.Continuous improvement: Improvement is a never ending cyclic process.

Product Quality requires to be continually improved to remain in the competition.Quality information system: How the quality principles are being implemented in the company and if required the management can decide to take a corrective course of action midway, is determined by the Quality Information System (QIS).It was in early 90s that the concept of Total Quality Management started being promoted as a way for business to wring out inefficiencies and boost productivity. TQM was considered the only way to effectively compete with the Japanese dominance in the manufacturing sector.

It is a description of the culture, attitude and organization of a company that strives to provide customers with products and services satisfying their needs.KLEEMANN's activities1 concern both the manufacturing and

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Customer Satisfaction Essay Example | Topics and Well Written Essays - 6750 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1518586-customer-satisfaction
(Customer Satisfaction Essay Example | Topics and Well Written Essays - 6750 Words)
https://studentshare.org/miscellaneous/1518586-customer-satisfaction.
“Customer Satisfaction Essay Example | Topics and Well Written Essays - 6750 Words”, n.d. https://studentshare.org/miscellaneous/1518586-customer-satisfaction.
  • Cited: 0 times

CHECK THESE SAMPLES OF Customer Satisfaction

IMC and Customer Satisfaction

IMC and Customer Satisfaction First name, last name Subject Professor Submission Date IMC and Customer Satisfaction The company's advertising strategy looks at how the company can encourage and get customers to want and demand their goods and services.... The strategy looks at many aspects of getting products to the customers by looking at all the aspects of customer demand such as the types of people that would demand the goods and service and where they are, the most optimal pricing ranges as well as the various advertising media that Aare available for use in advertising the company's goods and products....
4 Pages (1000 words) Assignment

IMC and Customer Satisfaction

IMC and Customer Satisfaction IMC and Customer Satisfaction The notion of Integrated Marketing Communication (IMC) incorporates a diverse range of promotional tools along with marketing or advertising services that supports an organization to maximize profit.... With this concern, the research paper intends to build an effective marketing plan for Holden Trucking, focusing upon the significant aspects of IMC and Customer Satisfaction accordingly....
4 Pages (1000 words) Research Paper

Customer Satisfaction and Demand for Quality in Public Utilities

Customer Satisfaction: It is well known that Customer Satisfaction largely leads to customer loyalty.... They face enhanced pressure for improved customer service, reduced wastage and environmental damage.... The standards of service are driven not by the regulator but by the industry and customer expectations.... As deregulation and liberalization increases the number of players competing in an industry, the net effect for the service providers is heightened customer expectations....
6 Pages (1500 words) Essay

Customer Satisfaction in Ritz

The paper "Customer Satisfaction in Ritz" presents the factors that influenced the organization to focus on Customer Satisfaction, loyalty, and retention.... hellip; The concept of Customer Satisfaction has evolved over the years.... Customer Satisfaction gains all the more relevant in the hospitality industry like the hotel industry.... The hotel, now, plans to evaluate the level of Customer Satisfaction with the help of a survey....
7 Pages (1750 words) Research Paper

Customer satisfaction and loyalty

In the paper “Сustomer satisfaction and loyalty” the author argues with a long established idea that the more satisfied customers are, the more they will come back for more.... hellip; The author states that customer service can be challenging for some businesses especially when they have some employees who may not be people oriented.... Once they enter the doors, it is the job of the front line employees (those who meet and greet the customers first) to keep them coming back by providing excellent customer service....
5 Pages (1250 words) Assignment

Customer Satisfaction Measurement

The results shown by the two indexes help the company to identify the Customer Satisfaction, point the unhappy customers, and get the advocates with full potential.... Customer Satisfaction survey provides the ratings of customers that can have a powerful effect to the company development.... This index ensures that the customers' satisfaction is under achievement level (J.... It takes into account five measures to determine the overall satisfaction of the customer....
4 Pages (1000 words) Essay

Measuring Customer Satisfaction

In this regard, focusing on customer needs has not only led to improved sales but has also led to increased Customer Satisfaction that intern leads to customer retention hence giving such businesses competitive advantage over others.... On this basis, this essay will discuss the best practices used to measure Customer Satisfaction and further evaluate the current practices adopted by Union Pay Organization.... To start with, measurement of Customer Satisfaction has several benefits to businesses....
5 Pages (1250 words) Essay

Innovation: Customer Satisfaction

Customer Satisfaction has become an issue of concern among deferent business communities around the world.... hellip; The researcher states that with inadequate resources to build well-structured Customer Satisfaction approach; we thought we find more companies and individuals in the business sector embracing our innovation by frequently visiting our website.... We believed that we will be opening business avenues for these groups to incorporate or improve the element of Customer Satisfaction....
6 Pages (1500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us