StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Darden Restaurants Analysis - Essay Example

Cite this document
Summary
The essay "Darden Restaurants Analysis" focuses on the critical analysis of Darden Restaurants. Its main aim is to increase profits by leveraging fixed and semi-fixed costs with sales from new restaurants and increased guest traffic and sales at existing restaurants…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
Darden Restaurants Analysis
Read Text Preview

Extract of sample "Darden Restaurants Analysis"

Download file to see previous pages

Darden aims to establish itself as the number one full-service casual dining restaurant chain in North America. They hope to expand rapidly in the already established as well as new markets (Mill, 2006). International expansion is facilitated by joining hands with reputed local firms and establishing restaurants in those countries. They hope to internationally promote their brands such as Red Lobster, Long Horn Steakhouse, The Capital Grille, and Seasons 52.

Companies use extensive branding strategies to make their brands indelible in the minds of customers. Given below are 5 levels of brand recognition and how a business can be improved using it:

- Brand rejection: If public opinion is against a product or service a strategy should be launched to change it. If the public associates a brand with something negative, they will purposely avoid buying that product. It is vital to carefully select the logo and slogan of your product or business to highlight customer benefits that can be gained from it. This logo or slogan should be put on everything.

- Brand non-recognition: It is of paramount importance to identify the differences between your product and that of your competitors. These differences should be highlighted diligently. Else your brand may not be recognized by customers because it doesn’t have any outstanding features that differentiate it from competitors.

- Brand recognition: Brand recognition will lure customers towards your product when given a choice between your product and the one they are already accustomed to. It must also be noted that the competitors are also working on brand recognition all the time. This means that there is always the potential that their brands could be more recognizable.

- Brand preference: This stage is attained when value-added products or services that you have tempts your customers to choose your product or service over its competitors. In the case of a restaurant, this could mean having specialty dishes and so on (Morrison, 1996). That is when a customer is given a choice between two brands they select yours over the other one.

- Brand loyalty: This is the final stage to be attained and it’s a great stage to be in. This is where customers will choose your brand repeatedly despite the occasional poor service or even if another product or service comes to the market that seems to cater better to their needs. To achieve this status a product or service that is highly differentiated and value added should be provided. You also need to offer them remarkable service so that they will not be tempted to switch over to any other brand. Having a loyal customer base will mean that even when the going is tough there will be customers to use your products and services.

Darden is keen on retaining its already existing customer base and luring new customers to its restaurants. The locations of restaurants are carefully selected to create a unique impression in the minds of its customers and to convey the company’s brand and image. They aim to be the finest quality food and beverages retailer in the target markets (Muller, 1999).

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Darden Resturaunts Essay Example | Topics and Well Written Essays - 10000 words”, n.d.)
Darden Resturaunts Essay Example | Topics and Well Written Essays - 10000 words. Retrieved from https://studentshare.org/miscellaneous/1518299-darden-resturaunts
(Darden Resturaunts Essay Example | Topics and Well Written Essays - 10000 Words)
Darden Resturaunts Essay Example | Topics and Well Written Essays - 10000 Words. https://studentshare.org/miscellaneous/1518299-darden-resturaunts.
“Darden Resturaunts Essay Example | Topics and Well Written Essays - 10000 Words”, n.d. https://studentshare.org/miscellaneous/1518299-darden-resturaunts.
  • Cited: 0 times

CHECK THESE SAMPLES OF Darden Restaurants Analysis

Case Analysis: The Olive Garden Restaurants

Olive Garden restaurants are well known and obviously, it is not a frequent incident that Mr.... Jones experienced as he mentions his likeness towards the Olive Garden restaurants.... The Olive Garden restaurants lack trained staff for greeting the customer on their arrival and at the time they leave.... However, the Olive garden restaurants lack most of these skills.... People's health is dependent on the food they eat, hence, restaurants require a properly clean dining in place for the customers along with a well trained staff to clean up and change the used tableware (Brown 2003)....
4 Pages (1000 words) Case Study

Business Research Proposal

A cost/benefit analysis will be created to indicate whether offering this service will generate enough revenue in new business to support the costs of hiring trained staff and acquiring necessary licenses/permits.... By differentiating itself from the growing number of similar, family-themed restaurants saturating the market, Olive Garden an increase in market share is predictable.... An improvement that would allow the restaurant to differentiate itself from other similar style restaurants is offering child care to customers....
2 Pages (500 words) Research Paper

South Garden Chinese Restaurant - Company Analysis

The paper "South Garden Chinese Restaurant - Company analysis" discusses that the chances for success of the particular initiatives would be significantly increased.... Currently, the business offers a menu, which is rather common – among restaurants of this type; however, it is clear that a gap exists in the menu: the needs of people who prefer organic meals are not addressed....
5 Pages (1250 words) Research Paper

Capital Structure Decision and the Cost of Capital

In this case assignment we will look at the debt equity ratios and financial performance for three companies- eBay, the Clorox Company and darden restaurants while making a recommendation for the ideal capital structure for each company.... Founded in 1968 in Lakeland, Florida by William Darden, darden restaurants operates and owns a chain of around 1800 restaurants mainly in the USA.... As of 14 February 2012, the stock price of darden restaurants (DRI) was $48....
5 Pages (1250 words) Essay

Food Service Company Profile and Analysis

In 1995, Red Lobster, Olive Garden, and Bahama Breeze were integrated as part of the darden restaurants Inc.... In 1968, Charley Woodsby and Bill darden came up with an idea of forming the restaurant.... This paper highlights the history and development of the company....
5 Pages (1250 words) Research Paper

Darden Restaurants Inc. - Financial Analysis

The paper "darden restaurants Inc.... darden restaurants' net profit margin as of February 28, 2023, is 9.... darden restaurants had a debt of US$987.... Task: darden restaurants Inc.... Based on the current ratio, the liquidity levels of darden restaurants improved in the year 2014.... - Financial analysis" tells us about full-service restaurant companies.... - Financial analysis Introduction Darden Restaurant Inc....
3 Pages (750 words) Essay

Olive Garden Strategies to Enhance Marketing Concepts at California Branches

Olive Garden is a subsidiary unit of darden restaurants.... Olive Garden is a subsidiary unit of darden restaurants.... Olive Garden is a subsidiary unit of darden restaurants.... Environmental analysis:The environmental analysis of Olive Garden restaurant for their California branches can be conducted with broad environmental analysis:Broad Environmental analysis Economic: The economy of California is the largest amongst American states....
12 Pages (3000 words) Case Study

Olive Garden Strategies to Enhance Marketing Concepts at California Branches

Olive Garden is a subsidiary unit of darden restaurants.... Olive Garden is a subsidiary unit of darden restaurants.... Olive Garden is a subsidiary unit of darden restaurants.... Environmental analysis:The environmental analysis of Olive Garden restaurant for their California branches can be conducted with the PESTLE framework:PESTLEPolitical: The political framework of California is complex and is governed by numerous elements related to the interests of the state....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us