StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Marketing Management - Essay Example

Cite this document
Summary
The essay will include the mission, vision, background information, and product position as part of the company’s SWOT analysis. Breadtalk is a bread retailer opened in 2000 and currently has over 246 bakery outlets in addition to 31…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91% of users find it useful
Marketing Management
Read Text Preview

Extract of sample "Marketing Management"

BreadTalk Company Introduction This essay will focus on BreadTalk Group. The essay will include the mission, vision, background information, and product position as part of the company’s SWOT analysis. Breadtalk is a bread retailer opened in 2000 and currently has over 246 bakery outlets in addition to 31 courts, and 8 restaurants, which deal with breads, buns, cakes, and pastries. The outlets are located in 13 different countries, including Singapore, Indonesia, China, Kuwait, Oman, the Philippines, Malaysia, Hong Kong, India, Thailand, Korea, Vietnam, and Bahrain.

Vision: The vision of BreadTalk is to Establish Breadtalk as the foremost international, trend-setting lifestyle bakery brand1. Mission: The mission for BreadTalk leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy2.Background informationBreadTalk was founded in 2000 and the headquarter is in Singapore. Since opening its first store in Bugis Junction in Singapore, BreadTalk has greatly transformed the bread industry.

In the recent past, Breadtalk has been focusing on events that aim at maximizing brand awareness. This has led to increased popularity of the company such that it was ranked as the best company in Bakery Category for Top Brand 2010 in Indonesia3.Product PositioningBreadTalk outlets are located in places that are easily accessible characterized by high pedestrian traffic flow. This acts as a marketing strategy since customers can purchase products as they walk by4. Additionally, most outlet are located close to public transport systems for instance bus terminals, Light Rail, and Mass Rapid Transit stations.

Another product position strategy is locating some outlets near popular department stores and supermarkets5BibliographyBooks , Hephaestus. Articles on Singaporean Cuisine, Including: Singapore Sling, Breadtalk, Bengawan Solo (Company), Koka Noodles, YA Kun Kaya Toast, Yeo Hiap Seng, Bee Cheng Hiang, Fragrance Foodstuff, Tee Yih Jia, Spring Home, Happy Belly, Master Chef. New York: Hephaestus Books, 2011.Breadtalk group. 2012. The Business Times, Aug 02, 2012. http://search.proquest.com/docview/1030691060?

accountid=45049 (accessed January 22, 2013).Ganesan, Vasantha. 2004. BreadTalk confident of RM300,000 sales. Business Times, Jul 03, 2004. http://search.proquest.com/docview/267620509?accountid=45049 (accessed January 22, 2013).Tan, Benjamin. 2012. Deft dough-maker. The Business Times, Mar 24, 2012. http://search.proquest.com/docview/938950077?accountid=45049 (accessed January 22, 2013).Tan, Michelle. "BreadTalk Group Limited." CIMB Research Report, 2009: 1-16.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Management Essay Example | Topics and Well Written Essays - 250 words - 10”, n.d.)
Marketing Management Essay Example | Topics and Well Written Essays - 250 words - 10. Retrieved from https://studentshare.org/marketing/1613283-marketing-management
(Marketing Management Essay Example | Topics and Well Written Essays - 250 Words - 10)
Marketing Management Essay Example | Topics and Well Written Essays - 250 Words - 10. https://studentshare.org/marketing/1613283-marketing-management.
“Marketing Management Essay Example | Topics and Well Written Essays - 250 Words - 10”, n.d. https://studentshare.org/marketing/1613283-marketing-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Management

The Meaning of Relationship Marketing and Its Relevance to Business

Basically, “customer relationship management (CRM) or relationship marketing is the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction,” (Kotler & Armstrong, 2010, p.... Task 1 “It is argued that relationship marketing underscores a paradigm shift that has taken place in the contemporary marketing theories and practices.... It broadens the border of marketing activities by advocating for long-term sustainable engagements not only with customers but also with other stakeholders....
10 Pages (2500 words) Assignment

The Compass Groups Mission

This enables the management to target the consumers in the sense that services are offered depending on the local demand.... This means that assumptions of the consumers needs by the management are minimal since they get a direct... On the other hand, the marketing strategy narrows down to the financial sectors that have a great potential for marketing its products....
13 Pages (3250 words) Essay

Marketing Communication Strategy of Standard Chartered Bank

Standard Chartered is the bank providing the services of British Multinational Banking and Financial Services having head quarter in London, United Kingdom.... Standard Chartered Bank operating the network of more than 1700 branches in more than 70 countries and working with almost… The bank is dealing in universal banking operations, consumer, corporate, institutional and treasury services to the clients....
7 Pages (1750 words) Essay

Sustainable Market Fundamentals

is seen among the top non-profit motivated banking entities and also community financial enterprises.... It creates innovative investments mitigation measures and provides loans that are affordable for economic empowerment and development in… Triple bottom analysis encompasses three basic pillars of the company that have got a direct impact on its success or failure....
8 Pages (2000 words) Essay

Marketing Management - Assignment 8

Well, this has been a long-running debate between marketers where both sides have actual case studies to prove either product functionality or product design being key to a brand's success.... hellip; All of us are consumers because of the needs we have to satisfy.... Whatever they are, whether it is motivated by a need or a want, all of us allocate a certain Form or Function?...
2 Pages (500 words) Essay

Investigation of How Luxury Car Brands Use Social Media to Communicate With Their Customers

In the recent past, the Mercedes brand has penetrated different markets particularly America and Africa due to the use of major… Mercedes has widely used electronic media such as television, radio and social media to create awareness of their product as well as influence the buying decisions of customers (Ferrel and Hartline, 2010)....
4 Pages (1000 words) Essay

Marketing Management Class Discussion wk1

Almost each and every individual within the Marketing Management Discussion wk1 Marketing and promoting mineral water ID Number Marketing and promoting mineral water IntroductionThe brand that has been identified is mineral water, Mineral water is very important to humanity as it is used during the day to day activities.... Specialists in marketing urge that any given product (Douglas, 2010) For instance, water can get branded viably.... The marketing MixIt is vital to portray positive reaction of the product within the target market and the buyer....
1 Pages (250 words) Essay

Marketing Management - Value Proposition

This paper, Marketing Management - Value Proposition, declares that the competitive business environment requires that, any company has to undertake all the possible strategies and policies in striving to maintain or achieve a competitive edge in the market.... sing the Blackblot Value – marketing model, the resultant value proposition might be defined as the implicit promise that a specific product has to deliver the fixed ratio of cost, status, and gains in a specific time to customers, as explained by Steinhardt....
16 Pages (4000 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us