StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Applying Key Concepts And Techniques Of Marketing - Research Paper Example

Cite this document
Summary
The development of firms operating in the Australian television industry can be characterized as significant. The paper "Applying Key Concepts And Techniques Of Marketing" discusses the competition in the industry as a reason for firms to improve their position in the market…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Applying Key Concepts And Techniques Of Marketing
Read Text Preview

Extract of sample "Applying Key Concepts And Techniques Of Marketing"

Download file to see previous pages

The marketing plan suggested to SBU for improving its rate of growth is based on a series of policies, including the reduction of the firm’s prices, the introduction of discount and financing schemes, the improvement of customer services and the re-evaluation of the firm’s suppliers; in this way, the position of the firm in its industry is expected to be improved – taking into consideration the firm’s performance up today and its responses to the market pressures – especially after the global financial crisis.

Television industry is a key part of the Australian economy; in accordance with a series of statistics published by the Australian Government, in 2003/2004 the amount spent by households in Australia on TV and home entertainment systems has been estimated to $1,960m (Australia Government, 2004); moreover, the number of pay TV subscribers in Australia has been estimated to 2.39 million – in 2010 – with a trend for further increase (IBIS World, 2010); it is assumed that the audience of TV in Australia is significant, a fact that needs to be taken into consideration by the marketers of the firm operating in the specific sector.

On the other hand, the revenues of the television industry are not standardized – under the influence also of the global financial crisis; this issue is highlighted in a report published by the International Television Expert Group (2010) where it is noted that in 2009 the advertising revenues from the global television industry have been reduced by 7.2% (International Television Expert Group, 2010); moreover, through the years, the funding resources of firms operating in the global television industry are differentiated - as indicated in the Graph 1 below where the increase of the firms’ dependency on subscription fees is made clear.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Not Found (#404) - StudentShare”, n.d.)
Not Found (#404) - StudentShare. Retrieved from https://studentshare.org/marketing/1742781-strategic-marketing-plan-smp-checklist
(Not Found (#404) - StudentShare)
Not Found (#404) - StudentShare. https://studentshare.org/marketing/1742781-strategic-marketing-plan-smp-checklist.
“Not Found (#404) - StudentShare”, n.d. https://studentshare.org/marketing/1742781-strategic-marketing-plan-smp-checklist.
  • Cited: 0 times

CHECK THESE SAMPLES OF Applying Key Concepts And Techniques Of Marketing

Marketing Plan for Riverford

Name Professor Course Date marketing Plan for Riverford Financial summary Riverford has been responsible for delivering organic fruits and vegetable to more than 40, 000 homes to keep the health of these individuals at a higher level and satisfy the craving to lead a substantial life (Asprin Group 2004, p1).... There is the need to engage in other marketing ventures to sell the newly attained idea to present online marketing franchise (Baker & Hart 2007, p34)....
10 Pages (2500 words) Essay

My Experience in Business Research

hellip; I must admit that was a success to note that I could participate in effective operation, to launch a comprehensive study on radical marketing strategies.... I was able to gather data through successful communication with respondents to allow me (source), conduct a knowledgeable conversation with the respondents (receiver), which relayed a message on marketing content (Kolb, 1984).... I slowly found myself accommodative to the views by feeling and doing aggressive marketing....
4 Pages (1000 words) Essay

Techniques to Research Burngreave Messenger' Marketing Issues

The paper "Techniques to Research Burngreave Messenger' Marketing Issues" reports on the results of PESTLE analysis of communications industry in Sheffield, SWOT and Porter's 5 forces analysis, the Ansoff matrix, the 4'ps of marketing, market segmentation and the competitor analysis in the area....
10 Pages (2500 words) Essay

Credit Marketed to Consumers

Emphasis is given to the following fact: the marketing plans that promote credit have a series of severe implications for consumers.... These implications are analyzed below aiming to highlight the need for setting barriers to the marketing of credit around the world.... Thus, the terms of its marketing should be thoroughly reviewed as of their effects on consumers.... Commonly, marketers who design the marketing plans promoting credit use themes and issues related to critical social incidents or problems....
7 Pages (1750 words) Essay

Marketing principles

Marketing Principles: Case Study Name: Institution: The Concept of marketing Marketing has various definitions depending on individuals or organization perceptions.... There is also a different definition which states that marketing is a process aimed at identifying, anticipating and satisfying customers' requirements profitably.... The aim of the process had to be under the management of a marketing manager (Drummond & Ensor, 2005).... marketing has to be under the management of an individual with appropriate skills to accomplish the missions set....
3 Pages (750 words) Assignment

Total Quality Model and Methodologies Paper

For this reason, I strongly recommend the Six Sigma model, the latest byword in management concepts that is grabbing the attention previously reserved for TQM.... Once notorious for toys that disintegrate after you turn the key to operate them, which constituted Japan's first feeble attempt to invade the export market, the Japanese quickly rectified their international image as to product quality....
5 Pages (1250 words) Essay

Marketing Management

hellip; Planning is a central task of marketing and always starts with the gathering of information and a business's success depends on many factors (Cant et al 2000).... The author of this essay "marketing Management" explores the idea of the effectiveness of planning in the operations of a conventional business during the current period.... For instance, the size of the market segments, preferences of consumers, actions of competitors and distributors all interact to produce the results of a given marketing plan....
10 Pages (2500 words) Essay

Significance of a Salesperson to Push Products

hellip; According to the paper selling is the regarded as the final stage of marketing that also comprises of promotion, pricing, product, and positioning.... Since the marketing department ensures that it meets the firm's goals of improving the desirability and value to the customer and increasing the number of interactions between the firm and potential customers....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us