StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Managing for the future - Essay Example

Cite this document
Summary
Managing for Future-The Story of Starbucks Contents Contents 3 Introduction 4 Starbucks-Business Matrix and Capabilities 5 Business Elements 8 Corporate Social Responsibility (CSR) 8 Globalization 8 Crisis Management 9 Historical Analysis 9 Management Critique 14 Scenario Development 2018-2020 15 CSR & Sustainable Globalization Scenario for 2018-2020 17 Crisis and Catastrophe Management Scenario for 2018-2020 19 Competence & Comparison of Requirement 19 Conclusion 20 Introduction “The primary an only responsibility of business is to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game” - Milton Friedman (1970, p…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.7% of users find it useful
Managing for the future
Read Text Preview

Extract of sample "Managing for the future"

Download file to see previous pages

During the time of the eminent economist, concepts such as ethical decision making, corporate social responsibility (CSR) were at the budding stage, hence, most of the economists including Milton Friedman ignored the role of social responsibility for business. Over the last few decades, the importance of ethics has been increased among corporate world. Modern research scholars such as Jain (2009) and Tett (2009) criticised the immaturity in terms of ethical understanding among business leaders as the root cause behind the global crisis.

The concepts like corporate social responsibility (CSR) is pretty much new for companies in emerging market and as a result, many of them are still struggling with implementation of a holistic CSR framework which can ensure social well being and environment sustainability. Visser (2010) and Velasquez (2000) argued that concept of corporate governance is generally misunderstood by business leaders because they believe that corporate governance is all about structure which is not correct. In such context, modern research scholars such as Waller and Conaway (2011) pointed out three important future challenges for organizations such as, 1-deploying CSR activities in comprehensive manner in most of its business verticals, 2-taking the strong leadership role by expanding business in cross cultural and country manner and 3- managing crisis in efficient manner in order to ensure smooth flow of operation.

Issaksson and Jorgensen (2010) argued that companies need to work closely with their stakeholders in order to balance the environment sustainability activities and profit pooling activities. According to these research scholars, the profit-greedy mentality of organizations cannot help it to achieve sustainable growth because modern organization has to consider the effect of its operation in external environment. Du, Bhattacharya and Sen (2010) defined CSR as a commitment from corporate to ensure well being of social members and help the society to achieve inclusive growth.

It is evident from the above mentioned definition that it is responsibility of companies to improve social life of people by using internal resources and good practices. Waddock (2008) even argued that companies can enhance their brand image by engaging in CSR activities which can help the company to fulfil ethical, social and environmental requirements. The researcher has selected Starbucks in order to understand how the above mentioned three factors such as CSR, globalization and crisis and catastrophe management can impact business environment of the company.

After analyzing the business environment and its previous challenges for Starbucks, the study will predict future business path for the company. At first, the researcher will try to understand the business matrix of Starbucks. Starbucks-Business Matrix and Capabilities Starbucks Corporation was founded by Jerry Baldwin, Gordon Bowker and Zev Siegl during the year 1971 and the company is headquartered Seattle, Washington, U.S (Starbucks, 2012). Till date, Starbucks has established more than

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Managing for the future Essay Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved from https://studentshare.org/management/1482452-managing-for-the-future
(Managing for the Future Essay Example | Topics and Well Written Essays - 5000 Words)
https://studentshare.org/management/1482452-managing-for-the-future.
“Managing for the Future Essay Example | Topics and Well Written Essays - 5000 Words”, n.d. https://studentshare.org/management/1482452-managing-for-the-future.
  • Cited: 0 times

CHECK THESE SAMPLES OF Managing for the future

Facing the Future: Sustaining Business Competitiveness at Peanut Butter & Co

This study provides a look at three initiatives that an organization can take in order to survive in the market namely corporate social responsibility, technological changes, and environmental impact analysis.... It provides a case study on how these initiatives have been adopted by Peanut Butter & Co....
12 Pages (3000 words) Case Study

Self Evaluation of Personal and Academic Skills

I understand that my parent have made the sacrifice of taking my to college and that my future depends on my education.... I am excellent at managing writing skills appropriately, through the use of internet and with the assistance of my lectures ,I effectively utilize my writing and reading skills to get all my assignments done ....
8 Pages (2000 words) Essay

Analize the Dynacorp case throught political lenses

Analysis of Dynacorp Case Through the Political Lens Table of Contents I.... Overview- Analysis of the Dynacorp Case Using the Political Lens 3 II.... Stakeholder Power, Interests Mapping 4 A.... Identification, Mapping of Stakeholders, Most Important Stakeholder Interests.... hellip; Identification of Underlying Interests Driving Interests That Are Stated Explicitly 4 B....
8 Pages (2000 words) Essay

Main Implications of Globalisation for Human Resource Management

There are enormous challenges surrounding the future of people management in any organisation setting.... This calls for sufficient and constant attention on management of resources regardless of positive trends in results that often cause excessive optimism in the future financial status of the company....
12 Pages (3000 words) Essay

Managers of the Future Small Businesses

The researcher of this essay will make an earnest attempt to discuss and explore the question of managers of the future small businesses and the people and the soft skills they will require to successfully deal with the future challenges.... Some of the future trends are to be influenced by the forces of globalization whereas some of these will be general in nature.... Private sector organizations are growing in complexity and with increasing competition; it has become relatively difficult for the organizations to actually face the future....
10 Pages (2500 words) Essay

Planning and Managing for the Future - Inverleith Hotel

The paper focuses on evaluating the plans as well as objectives of Inverleith Hotel (B&B) for having a better understanding of the performance of the company.... Accordingly, measures are needed to be adopted for implementing the changes effectively for enhanced growth as well as the development of the hotel....
9 Pages (2250 words) Case Study

The Various Theories in the Field of Quality Management

ldquo;TQM is the way of Managing for the future, and is far wider in its application than just assuring product or service quality – it is a way of managing people and business processes to ensure complete customer satisfaction at every stage, internally and externally.... The paper "The Various Theories in the Field of Quality Management" discusses that quality is one of the most essential aspects of every business and the success of a business is directly impacted by the quality of the processes, products and services....
8 Pages (2000 words) Research Paper

Similarities and Contrast between Scenario Planning and Competing on Edge

ONCEPTUALIZATION OF TERMSScenario planning: Scenario planning is considered as a tool for businesses in different industry in coping with the unpredictability, and gives insights to them in finding better solution for the future problems as they arise.... Thus, corporate planning, make use of multiple scenarios to characterize the range within which the future is likely to evolve.... The focus is not on forecasting the future, or fully characterizing its uncertainty, but rather on bounding the uncertainties”....
11 Pages (2750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us