StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

UNICEF advertisement concerning the AIDS epidemic - Essay Example

Cite this document
Summary
Seeking to understand this advertisement from yet another perspective, the rhetorical approach of logos, demands that the individual focus upon the moment in time it just prior to the advertisement concluding…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
UNICEF advertisement concerning the AIDS epidemic
Read Text Preview

Extract of sample "UNICEF advertisement concerning the AIDS epidemic"

Download file to see previous pages

Finally, seeking to understand this advertisement from yet another perspective, the rhetorical approach of logos, demands that the individual focus upon the moment in time it just prior to the advertisement concluding and/or the moments prior to the UNICEF emblem being flashed upon the screen. Within this brief period of time all of the preceding information that has been driven by thoughts and a sense of emotional distress and need for action is juxtaposed with the statement: “What we see as fiction.

Is real in Ethiopia” (Unicef 2007). Such a statement of fact links all of the seemingly disjointed emotionally charged imagery and tax that was presented previously and the advertisement to a definitive and logical conclusion. Whereas it may be hard for the individual to accept the images of orphans, innately poor, struggling to survive in burned out towns with no viable means of support or education as a fictitious rendering of a post-apocalyptic world, this is very much unfortunately the case within many parts of Ethiopia and Eastern Africa that are heavily impacted by the AIDS epidemic.

By referencing all of this information and utilizing all three of the previously denoted rhetorical strategies, the director and producer, and indeed all of the people responsible for the production of this ad, effectively integrated with as large a market audience as is possible. As has been denoted through previous levels of research, effectively representing these rhetorical stragegies in the making of a well nuanced case that can be effectively presented to the viewer was the primary goal that the director and producer/writer and composer of this.

UNICEF advertisement concerning the AIDS epidemic Firstly, the pathos of the video is clear and apparent from the very first frame of the video; as the viewer is greeted with an expansive cemetery perforated by concentric lines of seemingly endless white crosses. This imagery serves to evoke an emotional response within the reader by accompanying this morbid sight with very slow moving and contemplative, one might even argue depressing, music. A very clear and apparent level of connection is found to exist between those images and sounds that the viewer sees and hears and the subject matter that is being presented.

Moreover, by presenting a steady stream of images connecting homelessness, poverty, orphans, and a post-apocalyptic environment, each of these emotionally charged images is capable of invoking a response upon the part of the viewer; a response that the director and producer of this brief advertisement were fully aware could be evoked. By referencing all of this information and utilizing all three of the previously denoted rhetorical strategies, the director and producer, and indeed all of the people responsible for the production of this ad, effectively integrated with as large a market audience as is possible.

As has been denoted through previous levels of research, effectively representing these rhetorical stragegies in the making of a well nuanced case that can be effectively presented to the viewer was the primary goal that the director and producer/writer and composer of this piece necessarily intended.

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“UNICEF advertisement concerning the AIDS epidemic Essay”, n.d.)
Retrieved de https://studentshare.org/english/1487482-whatever-video-you-choose-you-can-make-the-topic
(UNICEF Advertisement Concerning the AIDS Epidemic Essay)
https://studentshare.org/english/1487482-whatever-video-you-choose-you-can-make-the-topic.
“UNICEF Advertisement Concerning the AIDS Epidemic Essay”, n.d. https://studentshare.org/english/1487482-whatever-video-you-choose-you-can-make-the-topic.
  • Cited: 0 times

CHECK THESE SAMPLES OF UNICEF advertisement concerning the AIDS epidemic

Advertising in the UK fastfood industry

The purpose of the paper “Advertising in the UK fastfood industry” is to examine a commensurate growth in advertising of retail food services.... International fast food chains have set the standard for tasty food, efficient service, and reliable quality.... hellip; The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales....
14 Pages (3500 words) Dissertation

AIDS Is a Mass Murderer

It is only through thought provoking awareness campaigns such as the one conceived by the Rainbow group that young people (including those in Britain) will get to understand the nature of the aids threat fully.... The region worst hit by the aids pandemic is sub-Saharan Africa, where economic and cultural progress is... Assess if the controversial ‘aids is a mass murderer' advertisement campaign will be effective in creating HIV/aids awareness in a country or region of your choice....
7 Pages (1750 words) Essay

Rhetorical Analysis

Rhetorical Analysis of UNICEF Advertisement The particular video which will be analyzed within this short piece will be that of a 2007 UNICEF advertisement concerning the AIDS epidemic.... Whereas it may be hard for the individual to accept the images of orphans, innately poor, struggling to survive in burned out towns with no viable means of support or education as a fictitious rendering of a post-apocalyptic world, this is very much unfortunately the case within many parts of Ethiopia and Eastern Africa that are heavily impacted by the aids epidemic....
3 Pages (750 words) Essay

Representations of HIV and AIDS in the Media

The doctors thought 'AIDS' appropriate as people attained the condition somewhat than inherited it; as it resulted in an insufficiency within the immune system; and as it is a syndrome, with a number of demonstrations, relatively than a single disease. … AIDS provided society and the media with a double-edged opportunity and challenge, the truly frightening specter of a deadly disease that could be associated with sexual permissiveness, showing up among a group the media have consistently defined as being outside the mainstream. the aids epidemic has been widely interpreted as a challenge to the institutions and the values that typify the achievements of modern Western society: science and medicine, respect for the rights and concern for the welfare of all citizens....
19 Pages (4750 words) Essay

Use of Fear Appeal Messages in Advertising

Within advertising and marketing communications, different messages play a vital role as they persuade the target consumers towards the product and/or service that is being offered by the company.... This message could be in the form of a jingle or an anthem which will be played… The effect of the messages is such that it makes the brand stand out from the competitors and hence does its best to break the clutter which is present in the A harmonious and catchy tune ensures that the brand remains synonymous with people's wishes and desires of the product that is being discussed....
40 Pages (10000 words) Essay

Tobacco Smoking Policies in England

This essay aims to seek the phenomenon regarding the effects and influences of interest groups on the formulation, implementation, and enforcement of the Tobacco Smoking Policies of England.... nbsp;In explaining such occurrence, there is a dire need to go over the basics of the topic at hand.... hellip; This research will begin with the statement that cigarette smoking is dangerous to your health”- this is one of the most common terms which we can hear anywhere we go; we can see it on posters, on packs of cigarettes, hear it on the radio and television, yet, many people still don't have the inner sense to quit smoking, if not diminish their act of doing so....
17 Pages (4250 words) Essay

How Advertising Can Play a Part in Preserving an Endemic Culture

The purpose of this research "How Advertising Can Play a Part in Preserving an Endemic Culture" is to determine the impact of advertising on cultural values and behavioral patterns in a society.... The research identified France, the United States of America, and Singapore as the three countries of focus....
25 Pages (6250 words) Research Paper

Media and Obesity in the USA

This work called "Media and Obesity in the USA" describes the global epidemic of obesity and its relation to media.... The author outlines that suggestive videos and images not only affect the victims of obesity but also contribute to the development of stereotypes and negative attitudes towards obese people....
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us