StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Shall we dance - Case Study Example

Cite this document
Summary
The baby boomers are the people born amid 1946 and 1964 and constitute about a third of Canada’s current population (Griffin 584)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Shall we dance
Read Text Preview

Extract of sample "Shall we dance"

Task Shall we dance? Beverly and Tang are former champions in the North American dance and have a business idea to take advantage of the baby boomers who love dancing. The baby boomers are the people born amid 1946 and 1964 and constitute about a third of Canada’s current population (Griffin 584). The baby boomers control around 55 percent of Canada’s income earnings. Just like any other entrepreneurs, Beverly and Tang have taken the chance or business opportunity to try to get some inflows from this demographic crowd.

Beverly and Tang idea has seen a brighter future since the television has tried to create an impression that the population is in need of ballroom dancing through a number of shows (Griffin 584). The ballroom dancing mostly targets the women who have a great interest and money to spend on dancing classes. The two business partners will offer global dance brands in an effort to promote the company Dance space into an excellent company (Griffin 584). The business idea has been implemented, and Tang starts to give the dance lessons and selling the video in various stores across Canada and Britain.

The two have targeted about three websites for customers to mingle as well as download the earlier mentioned video with different varieties of dance videos (Griffin 584). However, the only limitation happens to capital since the company requires about 1.4 million dollars. The two have made an impression on Tim Draper who is an investor in various internet programs. The business partners hire a coach in preparation to meet Tim Draper but the coach advice them not to meet Tim since they do not have a well defined sales pitch (Griffin 584).

The two had been now concentrated on the investments such that they forgot to come up with a solid sales pitch. On the meeting day, they give a performance and then discuss the prospects of the company. The two experts offer their arguments on the business preparation. Robert Herjavec disagrees with Beverly and Tang’s ideas and insists they should also target the young generation as well as the boomers are have no technologically awareness and using the websites cannot work (Griffin 584). Conversely, KO supports the ideas by the two but also insists that Beverly and Tang should revamp their language and that they should form different segments for different age groups (Griffin 584).

Background & statement of the problems constraints and criteriaBeing a new company based on the interests of a given demographic group, the company owners need to analyze the external and internal S.W.O.T to come up effectively with a solid sales pitch. The company owners have to have a strategy to penetrate the market to achieve the standards of a world-class institution.Situation analysis; analyze the external and internal SWOTStrengthsThe percentage of baby boomers in the greater Canadian populationOffering various international dancesHiring of high class coachThe fact that the two partners starting the company have won various dance competitionsWeaknesses The company concentrates on a single demographic group or population of people.

Using the Facebook concept on people who may not be technologically up to datedSales of the dance videos on fewer stores in Britain and Canada considering that they want to build a world-class companyOpportunitiesThe passion of the targeted group on having dance lessons as well as their control over the family buying decisionsThe availability of money for the baby boomersThe awareness created by the television through various programs on the need to have dance lessonsThreatsPoor sales pitchPoor language or communication skillsPoor market segmentationRecommendation and implementationThe company should also provide a dance segment for the younger generation especially for children to baby boomers.

Beverly and Tang should refurbish their language. They should create different segments depending on age since the groups have different preferences.The recommendations should be implemented through the help of the people in support of the business idea that is the two experts and Tim Draper.Work citedGriffin, Ricky W. et al. Business, Seventh Canadian Edition. Canada: Pearson Education Canada, 2010. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Shall we dance Case Study Example | Topics and Well Written Essays - 500 words”, n.d.)
Shall we dance Case Study Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1585029-shall-we-dance
(Shall We Dance Case Study Example | Topics and Well Written Essays - 500 Words)
Shall We Dance Case Study Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1585029-shall-we-dance.
“Shall We Dance Case Study Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1585029-shall-we-dance.
  • Cited: 0 times

CHECK THESE SAMPLES OF Shall we dance

What Is Canadian Identity

As Canadian, we are a multicultural society that is not divided along ethnicity or any racial structures.... For instance how can we define where we are going if we do not acknowledge where we came from.... Canadian Identity What does it mean to be a Canadian and what is a Canadian....
4 Pages (1000 words) Essay

Proofreading of Teenage Character

“Be There, Don't Miss The dance Of The Year!... The gold poster with the brown letters that read, “Try-Outs For The dance Team” seemed to have Marie mesmerized.... Marie answered without turning her face towards Noreen and said, “ I am going to try-out for the dance Team.... With an affirmative nod she said, “Yep that is just what I am going to do, I am trying out for the dance team....
7 Pages (1750 words) Essay

Think Pink -The Musical and its Mise-en-Scene

This paper is reviewing a soundtrack from the canonic 70's movie called Think Pink which has been recorded by psychedelic artist - Twink.... The writer gives a detailed review of an album.... hellip; Primarily this classical work is based on the historical and ideological grounds of this genre, which gives strong foundation to the movement....
4 Pages (1000 words) Essay

Contrasts of York and Blackpool

Besides, Blackpool is a venue for TV programs and movies, like shall we dance, or Funny Bones, which was directed by Peter Chelsom, who was born in Blackpool.... ne of the most significant entertainments for Blackpool guests is annual international dance festival, which is traditionally hosted by this city.... s we could learn, there are many differences in the main concepts of these two cities....
2 Pages (500 words) Essay

Dance as Community Experience

Zorba dances the “dance of Life”… In this essay I would focus on the expressive element of dance and how does dance assimilate the individual in the community and help to create a pluralistic society in general. Frank Trippett in his article says, “In fact, Homo sapiens, as a communicator, does not seem to have come all that from the time when grunts and gesticulations were the main ways of getting message across.... HDoubler in the introduction of his classic book dance says that the basis of unrest is the necessity to live and the unrest is the activity that has a purpose, “working toward the restoration of harmony with environment or self as the case may be....
3 Pages (750 words) Essay

Film (movie) analysis paper

Production design in shall we dance film is of a high quality.... The even can be in a form of a movie, film, video game or a TV program.... As a designer, I have an essential role of being creative in the creation of motion pictures and television.... My imagination has a great influence on what… It has always been an incredible force that always leads me to creativity in film design....
4 Pages (1000 words) Essay

Freed and Minnelli era at MGM

His ability to sing and dance again in Yankee Doodle Dandy paved the way for him winning an Academy Award.... Louis, the unit came up with a seamless dance and song blend, coupled with plot development and film sets.... From the paper "Freed and Minnelli era at MGM" it is clear that the unit the Freed/Minnelli unit worked independently from the MGM studios in producing such films as Meet Me in St....
5 Pages (1250 words) Essay

Dance and Community

The paper "dance and Community" highlights that dance has had a very long history.... dance is a tool that fosters cohesion through the interactions that emanate from the process of dance.... Community spirit has been promoted through dance as well as reinforcement of the values that shape humanity.... hellip; It is important to highlight that dance does not focus on the wealth of a person, their personality, their color or even their capacity....
5 Pages (1250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us